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Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.
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Why Social Media?
with
Social media is the technology that connects people—whether it’s to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen - discovering & sharing.
Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
Social media marketing is really just word-of-mouth powered by technology.
Introduction
Social Media and
Business
Business is to profits, while social is to
relationships.
It now takes more than the desire to make
money and/or traditional advertising to attract
and retain customers.
Businesses have discovered they need to be
more intentional about developing social
relations with their clients if they want them to
remain loyal to their products.
Social media has provided the “perfect”
platform to achieve both.
Why NOT
Social Media?
“If you aren’t on at least one social media channel in this century, then you simply aren’t in business.
Unlimited Potential / Unlimited audience
That’s where your customers are, so that’s where
you should be! – Be in the middle of the action
Your competitors are on it- so should you –
Monitor their activities
People are talking about you no matter what!!
Gain Marketing Telepathy
Customer Service – Gain better reputation
Real Time Information and Promotion –
Instantaneous
Social Influence on customers
• If You like a brand on Facebook, follow a brand on Twitter or subscribe to a brand’s email newsletter or blog, You are more likely to buy and recommend it to Your social connections.
• We willing to try something new based on what our friends
say on social media.
PopularSocial Media
Platforms
Benefits of
Social Media
for Business
Social Media
Content
What should
you share?
Post content which:-
InspiresEducates Entertains Motivates
70-20-10%
Content
Rule
70% Relevant, quality & rich content - Tips & Solutions
20% Other people’s content
10% Your products & Services (Self promotion)
Keep It Simple
Be conversational
Listen Respond
Use hashtags
By using # you and your intended audience can join in or follow conversations
Brand
Ambassadors oShareholders
oEmployees
oSuppliers
oClients/
customers
oGeneral public
Employees are the BEST Brand
Ambassadors.
They have knowledge of the
company history, its products,
its culture, and its values.
This results in a stronger
brand, improved customer
satisfaction, increased
revenue, and strong financial
results.
Success in Social Media Marketing is as a result of SocialCollaboration&Networking
Thank you
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