WHY DO

SOCIAL MEDIA?

WELL HELLO...

SOCIAL MEDIA

REVOLUTIONCredit for ‘Social Media Revolution 2’ video goes to @equalman

OVERWHELMED?

PLEASE RELAX• You will never be able to keep

up with everything at all times• Take little steps• When in doubt, Google it

WHAT DOES IT MEAN FOR

YOUR BUSINESS?

CONNECT WITH...

•Customers•Suppliers•Influencers•Colleagues•Media

BE KNOWN FOR...

•Your expertise•Sharing information•Great reputation•Supporting others•Helping people

ADD VALUE TO...

•Your current customers•Your future customers•Your industry•Your community•Yourself

BUILD YOUR

TRIBE(check out sethgodin.com)

WHERE THE MAGIC

HAPPENS!

Welcome Tab

Also known as a ‘Landing Page’

Follow her on Twitter

‘Like’ the page

Tabs and Apps

Customised profile Picture(200 x 600)

Post by Mari (sharing an article)

Post by fan (in this case it’s a question)

Comments and ‘Likes’ by fans

Wall

YouTube App (go to involver.com)

Design Competition App (go to polyvore.com)

Facebook Questions

Tagging in Facebook (use an ‘@’ in front of the page name)

Data capture (email lists)

Competitions (head to wildfireapp.com)

Facebook Places

Facebook Stores

Facebook Connect and ‘Like’ (stylecheckup.com)

Facebook Advertising & Sponsored Stories (targeting!)

Facebook Insights

Twitter.com

Twitter.com (my ‘tweets’)

Twitter.com (my ‘stream’ – tweets from people I follow)

Twitter.com (my ‘mentions’ – tweets to @carolinebosher)

Twitter.com (# hashtags)

Twellow.com (Yellow pages for Twitter)

An example of Twitter in action

Make things a bit easier (Social Media dashboards)

Hootsuite.com Tweetdeck.com

LinkedIn Personal Profile

LinkedIn Recommendations

LinkedIn Groups

LinkedIn Answers

LinkedIn Applications

YouTube (Big Tony The Plumber)

WordPress.com (sign up for an instant blog)

WordPress.org (host your own blog and customise)

WordPress.org (themes)

Foursquare (venue check-in)

Foursquare (friends)

Foursquare (badges)

Foursquare (explore)

Foursquare (mayorships)

Foursquare (specials and tips)

EXTRA

STUFF

Groupon (groupon.co.uk)

Flash Sales (livingsocial.com)

Mobile Payment (squareup.com)

Google Keyword Tool (adwords.google.co.uk)

THINGS TO

CONSIDER

• Social Media helps Search Engine Optimisation (SEO)

• Add your Social Media links to everything – on and offline•Legal advice•Listen first, talk later•Be nice

• Do a little each day – don’t spread yourself thin• Never be afraid to ask for help (use Social

Media to help with Social Media)

CONTACT DETAILSTwitter: @carolinebosherEmail: caroline@carolinebosher.comMobile: 07731 799 530