Which? Why? What? of Social Media10 Strategies For Your Web Future
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Objectives
• Which Social Media sites matte?• What strategies are working?• What is UGC? Twitter? GUS? • How can I build my personal brand?• What is Public Relations 2.0 ? • Why is Facebook exploding?
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Recent MediaWall Street Journal
Recent MediaFOX TV
What is Social Media?“Technology enabling individuals to express themselves, share and (re)connect”
Self-expressing
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Sharing
Re-connecting
Which? Why? What? of Social Media10 Strategies For Your Web Future
Photo Credit Lance Cheung - Flickr
# 1 – ‘User Generated Content MySpace
Facebook - Founded in a Harvard dorm room
Facebook passes Yahoo
Facebook 400 Million users
Facebook Profile - share as little or as much
as YOU want, with WHO you want
‘Tabs’
Friends
Info
Facebook (Fan) Page = Facebook for BusinessNote – any tab can be the ‘home’ setting
Facebook Groups
Facebook Advertising
S-Commerce
Capture email with an offer
LinkedIn – My Network789 Connections > link to 7,472,000
LinkedIn – Groups
Micro Communications - Twitter
Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
@MissionPie
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
.Org
# 1 – ‘User Generated Content’
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Trend • Self expression, ‘my page’, music, video• YouTube, Flickr, CraigsList Up and Comer• Facebook.comStrategies and Actions • Personal Brand – Facebook, LinkedIn, Join the
Conversation! • Your Company – Facebook Fan Pages, Facebook
Groups, Facebook Advertising, LinkedIn, LinkedIn Groups, Communities
#2 You Tube: Launched in Dec. 2005
You Tube: Videos can be simple
YouTube #3 Alexa Ranked, #2 Search Engine!
Sales increased 5x http://www.youtube.com/watch?v=qg1ckCkm8YI
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate “How to Videos”
Tag Videos for Blended Search
Meta data – Tag your videos, use all the title and description and include long target phrases
# 2 – Video
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Trend • YouTube #3 Alexa, #2 Search EnginesUp and Comers• Hulu, Viddler and VimeoStrategies and Actions • Personal Brand – Consistent Video Strategy• Your Company – “How To” Videos, Name and
Tag videos with keywords, TubeMogul, Celebrities, parodies, comedy
#3 It is for Every
Business!
Annie’s Costumes = Multi-Million Dollar Websites
Use a Free Offer on your website to capture Leads
#4 It’s easy to find out how you perform vs. competitors
Google Page Rank
6/10
1,870 Pages Indexed ‘read’
by Google
10,235 Links TO the site
SEOQuake.com
Alexa Rank741,545
Google Page Rank
4/10
80 Pages Indexed ‘read’
by Google
71 Links TO the site
SEOQuake.com
Alexa Rank13,683,239
Google Page Rank
3/10
19 Links TO the site
SEOQuake.com
Alexa Rank17,000,883
Google Page Rank
2/10
43 Links TO the site
SEOQuake.com
Free Golden Tool
SEMRush finds 61
results on the first two pages
of Google
SEMRush = Google Results
SEMRush = Google Results
SpyFu = Competitive Ad Spending
# 4 Competitive Analysis
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Trend • Use free and subscription tools to
analyze your site vs. your competitors and track progress
Strategies and Actions • SEO Quake – Google Page Rank, Pages
indexed, Links, Alexa scores• Compete.com. SEM Rush, SpyFu
SSeeaarrcchh
™™
Trend #5
110000BBiilllliioonn
6688%%
‘internet marketing presentation’
Pay-Per-Click Search ‘Advertising’
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Copy all words and paste into Word Doc to count words on the page
Target 250-1000 Words per page
Keyword Research - SearchesWordTracker, Keyword Discovery, Google
How many links TO a site10.235 Links TO the site
Directory links Business.comPage Rank
7/10
View Source Reveals Meta Tags
Great Search Results!
# 5 Search Engine Optimization
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Trend • Search!• The Player - GoogleStrategies and Actions Company – Build content, links in directories and
relevant, important sites, meta tags, name videos, images and news with keyword phrases, map listings`
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
#5 You can measure ROI…to the penny
Sponsored Link Position #2
Google Pay Per Click
Trend #5 Pay Per Click
Advanced PPC - GEO Targeting
Landing Page Testing
# 6 Pay Per Click
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Trend • Search!• The Player - GoogleStrategies and Actions • Develop Campaigns, Test keywords, bid
rates, ad copy, offers, local, landing pages, keyword insertion, daypart
Trend • Weekly 1 hour podcasts subscribe on iTunes• Daily Source Code, For Immediate Release,
Daily Search Cast, That Affiliate Thing, Lost Podcast, Grapeline
• Radio style show… where you want it… when you want it. At work, on the treadmill, on the commute
# 7 –Podcasts and Blogs
Podcast.TenGoldenRules.com
Blogs!
WordPress Blog – Live in 8 minutes!
Blog Subscriptions!
Subscriptions and feeds
# 7 Podcasts and Blogs
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Trend • Weekly 1 hour podcasts subscribe on iTunes• For Immediate Release, Daily Search Cast, That Affiliate
Thing, Lost Podcast, GrapelineThe Players• BlogTalkRadio, Adam Curry, Shel Holtz, Personal Interest
PodcastsStrategies and Actions • Personal Brand – Up for a Podcast, Blog?• Your Company – WordPress Blog with your own Domain,
Podcasts, Videocasts
#8 PR 2.0
Add Keywords to Headline and Subhead
Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts
Hurricane relief donations are requested to assist animal recovery missions
Add Keyword Phrases to First paragraph, middle and end
Add Release to the site first!!!
Add Meta Tags
Blog Release to ensure pick up in search engines
Add Release to PR Web
• PR efforts raised over $20,000!• 1800 Pet Meds donated the meds!• Local vets donated time and services!• Forever homes located for the rescued dogs!!!• Efforts repeated in Wilma and other disasters!
Step 10 – Great Results
CCA Event Press Release
# 8 PR 2.0
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Trend • Paradigm Shift News Online!• Players – Google, PR WebStrategies and Actions • Personal Brand – PR Speaking and News• Your Company – Select 3 Phrases, Add to Site
First, PR Web (PR Newswire, BusinessWire)
#9 You can find the People
Craigslist – Classifieds, Real Estate, Very Few Pay
Alexa Rank 47
Google Page Rank 8/10
Facebook Recruiting
# 10 – Your Website is a Lead Magnet
Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
1. User Generated Content2. Video!3. It IS for your business4. Compare to Competitors5. Sites Built for Search Success6. Pay Per Click – Measure to the Penny7. Podcasting and Blogging 8. PR 2.09. You can find the People10. Website as a Lead Magnet!
Which? What? Why?10 Strategies For Your Web Future
Ten Golden Rules?
What do you do?
1. Try 1 thing today!2. Please ‘pay-it-forward’
– Be my friend! Linked In, Twitter.com/jayberkowitz– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, Social
3. http://presentations.tengoldenrules.com
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Which? What? Why?10 Strategies For Your Web Future
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