W hy Should

I Care

About

Social

Media? Dustin Floyd

TDG Communications

Social Media Web 2.0

Social Media

User-Generated Content

Social Web

Mashups

Microblogging Social Bookmarking

Customer Engagement

Photo Sharing

Folksonomy

Tag Clouds

Social Shopping

News Aggregation

Wikis

Social Networking

Livecasting Podcasting

Blogging

Social Engagement

Social Graph

Semantic Web

Memes

Blogosphere

Viral Marketing

Vlogging

Rich Content

Conversion Rates

Social Media

In Traditional Advertising, We Control Conversation

In Social Media, Consumers Control the Conversation

Social media is

people having

conversations

online.

-Mar ta Kagan

We Can’t Control It.

Either We Ignore It…

Or We Become a Participant.

48 hours of video uploaded to YouTube every minute.

-YouTube.com

There are at least

200,000,000

blogs.

-Mar ta Kagan

73% of active online users have read a blog. 45% have started their own blog.

-Mar ta Kagan

Facebook has 750 million active registered users.

At least half

log in every day.

-Facebook.com

If Facebook were its own country, it would rank

third in population (ahead of the United

States).

-eConsultancy.com

The average social gamer in the U.S. is 48 years old.

46% are more than 50 years old.

-eMarketer .com

Social Media is not a fad.

It’s a fundamental shift in the way we communicate.

-Mar ta Kagan

18% of TV campaigns generate positive ROI.

90% of people who can skip TV ads, do.

-Mar ta Kagan

The average person is exposed to 3 ,000 ads a

day.

-Mar ta Kagan

Only 14% of people trust

adver t isements.

78% of people trust the

recommendations of

other consumers. -Mar ta Kagan

Social media is a dialogue.

Transparent

Honest

Inclusive

Authentic

Consumer -Dr iven

VIBRANT

-Mar ta Kagan

Listen. Be honest. Participate.

Engage people.

IT’S NOT ABOUT YOU.

IT’S ABOUT THEM.

Dustin Floyd

dustin@tdgcommunications.com

www.facebook.com/ dustinfloyd

Twitter : @dustindfloyd

@tdginc

Office: 605 .722 .7111

Mobile: 605 .920 .1053