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Welcome New Brunswick Moncton tourism.moncton.ca

Why Social Media? - Moncton

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Page 2: Why Social Media? - Moncton

Why Social Media?

• What Works Today• Meet the Social Media Leaders• Build a Shareable Online Success Story • Live Site Review• Powerful (and Free!) Online Tools• Filling the Funnel• Closing the Sale• Provincial Opportunities

Today’s Menu

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Why Social Media?

His Funny Song on YouTube cost United Airlines $180M Dollars

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Why Social Media?

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Why Social Media?

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Why Social Media?

Rodd Vacations, in less than a year has 855 Twitter followers

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Why Social Media?

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Why Social Media?

St. Andrews by-the-Sea

✓Strong use of video✓Great audience feedback

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Why Social Media?

The Inn at Bay Fortune

✓Good photography✓Clear messaging✓Social Media Sharing Tools

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Why Social Media?

Tidal Bore RaftingPark & Cottages

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Why Social Media?

Tidal Bore RaftingPark & Cottages

✓Clear Call-to-Actions✓Use of Social Media

Channels including Blog✓Good photography

“The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ”

“One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.”

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Why Social Media?What Works Today

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Why Social Media?What Works Today

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Why Social Media?What Works Today

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Next Up

Meet the Social Media Leaders

Why Social Media?

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edia.org