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A quick dip into Social Media Psychology - why do we post, like, comment on and share things on social media? Why do we share 'too much' and what is 'too much'? And finally, how do we get engagement in an increasing busy marketplace?
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Social Media - The ‘Why’
Jan Minihane
@janminihane
#shroprebel
Tonight, it’s all about the ‘why’
WHY the hell do we use Social Media?!
WHY do we feel the need to spill our guts online?!
WHY do people engage on Social Media?
Why we use Social Media
keep in touch
inform others
show offboost self-esteem
ease boredom/loneliness
‘stalk’ celebrities be part of a community
get offers/discounts
get the latest news
promote ourselves
organise eventslet off steam
make money
make a difference
networking
social proof
Facebook vs. Twitter
sharing with friends/family
share interests/hobbies
events
community
for fun/escapism
pleasure > business
sharing with businesses & people
sharing industry/own business content
breaking news source
community
business > pleasure
Why do we share ‘too much’?
Narcissim
Loneliness
Low self-esteem
Sharing pain
How much is ‘too much’?
“@BobSmith I love you” (sat next to him on the sofa)
How much is ‘too much’?
“To the c*nt who smashed into my car wing mirror, thanks a f*cking bunch!”
How much is ‘too much’?
“Have to be honest, not looking forward to the colonoscopy today”
Let’s get engaged... ;-)
Why do we engage?Because we have to:
Competitions, offers, discounts
Because we want to:
Fun Stuff
Passions/interests
Newsworthy
Compassion
Events
Because we think we should:
Causes
Friends pages
RIP’s
Birthdays
Sympathy
Let’s start with how to get it ‘wrong’...
How to get it ‘wrong’...
How to get it ‘wrong’...
How to get it ‘wrong’...
All too familiar? ...
It’s no better on Twitter...
And as for Bashtags....
And as for Bashtags...
So, how do we get it ‘right’?
Think beyond your initial audience
‘Quality’ calls to action
DON’T - What is your opinion of this?
DO - We’re curious, what do you think about this?
DON’T - Do you like small or large smartphone screens?
DO - We can’t agree at the office, we need your input...
Show you care
Show your vulnerability
And don’t miss the obvious...
ASK followers what they want to see
FIND the optimal amount of content
DON’T over-promote - 80/20 rule
NICHE it - Cocktail party phenomenon
MORE FORMATS = more consumption
Think EMOTIONAL NARRATIVE
FOSTER your brand advocates
Any Questions?
@janminihane
#shroprebel
