Social Media: Why should we bother?

Social media in numbers• Facebook has 400 million active users per day• 200 million spend more than an hour a day on Facebook• 40% of Swedish population uses Facebook at least once

a day• 127 million blogs on the Internet• 27.3 million tweets on Twitter per day• 1 billion video daily uploads to YouTube

Traditional Media vs Social Media

Mass media is top down Social media is direct, instant, interactive and global

GWP

Policy makers,

Organizations, Media

General Public

GWP

Media

Fortune 500 Businesses

•

The benefits of social media marketing

• Policy makers and directors: Linkedin, specialised forums, blogs, facebook & twitter

• Academia: Youtube, Slideshare, Facebook and specialised forums

• Executives, PR and Media: Facebook, Twitter, Linkedin, YouTube, Ning

• Others (General public): Facebook, Twitter, Youtube, Slideshare… etc.

Which social media tools should you be using?

•Be conversational:Listen to what other people (customers) are saying and reply when it’s appropriateDon’t use PR speak (don’t try to sell me crap or use marketing speak)

•Be politeShare other users content but make sure you credit it!Try to engage with others users wherever possible but never ask them to RT, talk to you or follow you.

The rules of Social Media

• Be valuableTry to provide value to other users with hints and tipsDon’t just post your own stuff, share relevant content with other users

• Be authenticBe honest about who you are and who you work forDon’t speak for someone else without dislosure and never try to boost interactions with anonymous interactions

• Be sensibleThink before you write!

The rules of Social Media (contd)

Recommendations:

• Join the global network• Engage in the global conversation• Use social media tools as solutions• Automize and integrate• Monitor, research and develop

Join the network• Establish presence and share content continuously on

larger networks such as Facebook, Linked in.

Engage in the global conversation• Via Networks• Via twitter

– Establish an official Twitter service and publish headlines sporadically.

– Make sure to be available on all specialised areas such as #water, #climate and establish own areas such as #worldwaterweek #GWP

Use social media as solutions• Slideshare for presentations• YouTube channel feature videos

Automate and integrate• Redistribute content from one tool into the other:

YouTube feeds into Twitter, Twitter feeds into Facebook etc

• Integrate your websites to show content from social media, and enable ”share” functions for all website content so others can share content website

Monitor, research and develop• Once presence is established, content is generated…

recepients will share this content forward• Eventually – this will lead to stronger branding, higher

website visitor turnout, wider outreach and higher interaction

• Social media outreach gives a more precise indicator than traditional media

Remember..• Campaigns: There is no better tool for collecting lots of

signatures• Identify key active and influential users and engage them

in your network• Make sure people find GWP when they look for water• High ROI for the little time and zero money you put on

this • Be creative... • Engage your employees and audience...