Why Social Media Matters

Word Art Courtesy of Tagxedo

For IndividualsWhy is social media influence important for you and I?

Great Expectations

• We want to participate in the news that we consume

• We want to share information, not to have it fed to us

Everyone Has A Voice

2009 Iranian Protests

Newsha Tavakolian/Polaris, for The New York Times

Trust

Reddit.com

1. Internet Magnifying Glass2. Collaborative3. New ideas4. Human Flesh Search5. Expert Opinions

For BusinessesHow can social media help you build your brand?

Public Engagement

Public Engagement

• Choice

• Relevance

• Participation

Transparency

Brand Building

Spreadfast2012 Social Engagement Exam

In ConclusionSocial Media allows us to…

• Find content that is interesting/relevant to us

• Collaborate with like-minded individuals and experts

• Operate with transparency and garner trust

• Reach a larger customer base faster than ever before