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This was a presentation given to high school students and other adults in multiple 45 minute sessions. The aim was to educate students on a career in marketing and why you might choose the field as a career.

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MARKETING SOLUTIONS

Strategy

ContentDigital Social MediaB2B

B2C

Discovery

Direct Mail

Articles

Research

NewslettersWebsiteCampaigns

Analytics

Results

Plan

Action

Audit

Survey

Assessment

Tactics

Project Management

White PaperMeasurement

Who We Are…

A company of experienced marketers who create strategies that are for small-size to large organizations.

We will put you closer to your clients in all the latest marketing channels. We accurately plan and execute marketing tactics in order to achieve both measurable and unrealized goals and unspoken dreams.

Discovery

Execution

Vision

Plan

Success

“Our main objective is to help clients develop and convert their offer

into measureable business”

The Plan, the Action, the Results…

Devise

Potential

Research Read

Analyze

Listen

Strategize Possibility

Ask

Collaborate

New alternatives

Think

Your goal: Create a New Product

Product or ServiceBusiness goalsMarketing strategy

Branding: tagline, logo, website

Social Media: Lead generation, Customer Service

A Movement

Traditional marketing is

being replaced or mixed with

new technological

solutions

Link to article http://bit.ly/IyDTsg

Customization and Localization

http://www.youtube.com/watch?v=ITjsb22-EwQ

Methods US Online Shoppers Plan to Use to Shop in 2012

Mostly in Brick and Mortar Stores

Primarily from a Mobile Device

Combine online, brick-and-mortar and mo-bile shopping

Mostly Online

www.emarketer.com

COMMERCE

Mobile Devices and Apps

Research

and Retrieve Localization

Constant use

By the year 2014, there will be more mobile internet users than laptop and desktop users (Microsoft Tag Mobile

Marketing Report, 2011)

IMPLEMENTATION AWARENESS ENGAGEMENT INFLUENCE

Create

EngageCurate

Four phases of Awareness

Social Media

Social is more than posting….

Value and Metrics

QUESTIONS?

Kim KleemanSunBeam Marketing Solutions847-212-1064Find me here! Facebook LinkedInkimkleeman@sunbeammarketingsolutions.com