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This was a presentation given to high school students and other adults in multiple 45 minute sessions. The aim was to educate students on a career in marketing and why you might choose the field as a career.
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MARKETING SOLUTIONS
Strategy
ContentDigital Social MediaB2B
B2C
Discovery
Direct Mail
Articles
Research
NewslettersWebsiteCampaigns
Analytics
Results
Plan
Action
Audit
Survey
Assessment
Tactics
Project Management
White PaperMeasurement
Who We Are…
A company of experienced marketers who create strategies that are for small-size to large organizations.
We will put you closer to your clients in all the latest marketing channels. We accurately plan and execute marketing tactics in order to achieve both measurable and unrealized goals and unspoken dreams.
Discovery
Execution
Vision
Plan
Success
“Our main objective is to help clients develop and convert their offer
into measureable business”
The Plan, the Action, the Results…
Devise
Potential
Research Read
Analyze
Listen
Strategize Possibility
Ask
Collaborate
New alternatives
Think
Your goal: Create a New Product
Product or ServiceBusiness goalsMarketing strategy
Branding: tagline, logo, website
Social Media: Lead generation, Customer Service
A Movement
Traditional marketing is
being replaced or mixed with
new technological
solutions
Link to article http://bit.ly/IyDTsg
Customization and Localization
http://www.youtube.com/watch?v=ITjsb22-EwQ
Methods US Online Shoppers Plan to Use to Shop in 2012
Mostly in Brick and Mortar Stores
Primarily from a Mobile Device
Combine online, brick-and-mortar and mo-bile shopping
Mostly Online
www.emarketer.com
COMMERCE
Mobile Devices and Apps
Research
and Retrieve Localization
Constant use
By the year 2014, there will be more mobile internet users than laptop and desktop users (Microsoft Tag Mobile
Marketing Report, 2011)
IMPLEMENTATION AWARENESS ENGAGEMENT INFLUENCE
Create
EngageCurate
Four phases of Awareness
Social Media
Social is more than posting….
Value and Metrics
QUESTIONS?
Kim KleemanSunBeam Marketing Solutions847-212-1064Find me here! Facebook [email protected]
