Why Social Media?PresentationFebruary 17, 2012

1. Socialnomics - Erik Qualmanhttp://youtu.be/nPYrbSUqr2k

2. How search has changed(homework- watch this) Eli Pariser: Beware online "filter bubbles"http://youtu.be/B8ofWFx525s

3. Have you Googled yourself lately? Do you know what the web is saying about you?Your business?Your company?

4. Social media is not advertising or marketingMarketing/Advertising 1.0

BUY IT NOW!!!!(The Old Way)

Slipping into Web 2.0the social webThe right attitude is more important than mastery of the media. You dont need a social media strategy. You need a business strategy that includes social media.

Social Media 101The basic Tenants of Social Media Success

Social media is rooted in conversation -Brian Solis

Back to the basics

Engage or Die!Social media is rooted in conversationYou have to be connected for it to work for you.Content Rules!You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?Brian Solis

LinkedInWork on your:Profile (improve and refine your profile and check it periodically)Add Connections (tab)Add your client listAsk for recommendationsJoin or Start GroupsCheck the More tab ask or answer questions to network

Social Media TipsConsistent branding/identityReputation managementShare great contentEnagage InteractQuality is more important than quantityMeasure results ( can we measure ROI?)Be Nice!

Facebook800 Million Subscribers!!!PrivacyTerms of Service

Edge RankPicturesVideo

FACEBOOK GROUPShttps://www.facebook.com/groups

FACEBOOK PAGES

https://www.facebook.com/pages/learn.php

CHECKYOURTIME

PlanningWhat do you do?How personal do you want to be?Whats interesting about your business?What are your goals?What about Content?HumorPhotosVideoBloggingNewscommentary

Building your PageFill in information completelyAdd a profile pictureGood description of your BusinessContact information

Bells and WhistlesApplications PicturesVideoTabsBoxesLearn FBML

The BuzzAdd some interesting content about your businessDONT SPAM YOUR MESSAGE!Tell your friendsAsk your friends to tell their friendsGet a custom URL http://facebook.com/usernameFaceBook Ads

Engage!Check your page oftenRespondEngageBe niceAsk open ended questions that encourage response

EvaluateInsights:Powerful analytics tools that only the page owner can see.Check your likes and demographics and engagement level of your visitors and likers

RepeatWhat works? What doesnt?Are you meeting your goals?Are you engaging?

TWITTEROptional home work:Read this - http://joespakeblog.com/2011/06/19/why-i-am-not-following-you-back-on-twitter/ Open an account at http://twitter.comFind some interesting people to watch (follow)Re-read the article aboveDo a few Tweets

Twitter Codes@Username to mention someones twitter handle or to begin a public post to another userD Username to begin a private message to someone who is followingRT in front of a copied tweet sends it with your ID

That should be enough for now.Thanks