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Is Your Great Preaching
Good Choir
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We are relevant
ZWe’re a community leader
xWe deliver personalized service
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Hit View -> Show Presenter Notesto view important information!
Visual Killing Your
Vision!
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
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Who are We?
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What is A Brand?
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3 Elementsb Why Is it
IMportantK
Common Mistakes
xQ & A
Z
BEGIN
PRESENTATION summary
WHO WE ARE
[
I
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
about us
KNOWLEDGE BrokersBrand ArchitectsConsultants
Aaron to Your Moses
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
our clients
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
social reach
Over 1.5 Million People a day
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
What is your brand?objective
•Culture•Gut Reaction•Essence of Your Organization
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
(V Ñprojecting promoting producing PROVIDING
BRANDING
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
Brandingo Print
b
Evangelism
Web
internalprocess
Y
Marketing Flow
3 ELEMENTS OF CHURCH BRANDING
(
III
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
ô
ÜColor
Logo
Fonts
3 elements
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
Color
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
Color
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
fonts
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PapyrusComic Sans
Scriptina
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
Common Mistakes
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1. A logo has to be an all encompassing theological statement2. It HAS to include a cross3. Logo’s are best designed by committees4. Use large/successful church names in a church name5. The building is the hero photo6. No Consistency7. Use Acronyms8. Only use trendy names9. Use words that don’t reflect who you really are10. Only talk about your church
10 Common Mistakes
QUESTIONS andANSWERSWhere we hope you’ll find the answer to any question you may have about
R Go ahead. Ask away.
Give us your best shot.
www.churchbrandarchitects.comChurch Brand@realsource#IMPAKT2013
http://www.churchbrandarchitects.com/IMPAKT2013
resources
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Join 1 Social NetworkWrite 3 Goals
Subscribe for Resources
Bring 3 QuestionsInvite Someone
homework
FACEBOOKfacebook.com/rsmurbanchurch
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t
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