tv.next

tv.next

Venu Vasudevan, PhD Senior Director

Applications Software Platforms Research Motorola Technology

Linear TV. A long and prosperous tenure

tv.now

user advertiser studio operator

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Convergence perturbs the equilibrium

tv.next

user advertiser studio operator

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Convergence 1.0. bundling and billing

• Cable operators lead telcos in triple play as the consumer choice

• Convenience (62%) and discounts (60%) are primary reason for buying decision

• Telco video is not nearly as easy as cable voice

Consumer Adoption of Double- and Triple-Play BundlesSource: Yankee Group, 2007

Up Next . Advanced Services

62% 60%

40%

23%17%

0%

10%

20%

30%

40%

50%

60%

70%

Single bill Discountedprice

Single pointof contact for

customerservice

Enhancedfunctions

Integratedfeatures (i.e.,programmingTV from cell

phone)

Percent of Consumers

Expecting the Benefit from

Bundle

24%22%

18% 17%

12%

0%

5%

10%

15%

20%

25%

30%

Onlinevoicemail

Caller IDon TV

Visualvoicemail

Click tocall

Videophone on

TV

Percent of Consumers

Very/Interested in

Service

6

Convergence : a bewildering variety of choices

Converged Experiences

DLNA

Mobility across networks

Take itAnywhere

Deliver itAnywhere

Mobility across devices

TOD

Converged Content

nDVR

AdvertisingMulti-Screen

RecommendationsTime Shifting

Search Rules RightsControl

how do you package this much choice into a few optimized experiences?

.. and benefit all stakeholders

Consumer

Content Studio

MSO

media experiences that combine TV and internet services in novel ways

beyond video � games, wellness, virtual worlds

up sell and cross-sell contentsocial network ‘buzz’ creation

Marketer

engagement, addressibility, measurement

three convergent experiences

Personal tv on demandtv on demand

Social nexgennexgen setset--toptop

Multi-platform tuvistatuvista

TV on demand

TV On Demand

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The Promise: A new Consumer Experience

Any Content on any device . . .

. . . anywhere you want it

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The Problem: Content Rights and Licensing

Syndication:• Each content provider has very specific

things they can and can’t do with content dictated by the studio license.

Exclusivity:• Each network has exclusive windows of

time they can air syndicated episodes. Advertising:• Complex bartering controls what

advertisements are sold by providers, networks, local ads, and cable.

Residual Payments:• After airing, usage data is needed to pay

the contract terms all the way back to the actors, directors, and others.

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The Problem: Content Rights and Licensing

In today’s world of complex content licensing and

syndication, you can not simply make everything available to everyone on every device whenever

they want it…

Because it’s Not Legal!

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The Solution: Content Rules and Control

Decide what content is available and when

Control which shows will compete with their live network

Preserves the value of the content provider/network brand

Scheduling is analogous to broadcast network trafficking

Facilitates obedience of the Syndication rules

Seamlessly navigate and consume pushed (broadcast) & pulled (internet) content using media bundles

enable content providers to attach rules metadata to their assets facilitating -

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The Other Problem: Navigation

If you could get everything , how would you find anything ?

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Rich navigation of content in a mosaic or grid format

Simplify ‘browsing’ for interesting content

Content ‘bundles’ give consumers related content

Browse Live, DVR, nDVR, on-demand, and internet content, all in an engaging consumer experince

Guides for STB, Mobile Devices, and PC with a consistent look and feel

Embrace and extend the in-channel guide

TV on demand video

Nexgen Set-Topwant some social with your tv?

Personaltv on demandtv on demand



why social & tv. bits of history ..

� thin client � traditional web access

� quick race to the 1st million subscribers, then hit a wall

� traditional web access not the tv-web killer app

� consumers expect the web to build on a tv’s social aspects1.

� got the social roughly right

� but failed in content strategy

� lack of compelling content

� (versus, say Hulu)

� failed attempt to radically change syndication rules

� great social experience only works if you have killer content

1. Why WebTV failed to grow.

90’s .. presently

tv + social : strategic framework

tv (still) the mother ship of compelling branded content

web’s the hub of social, viral

tv+ social = tv +webeco-diversity of new media mashups

‘Overlays’ as design vocabulary

inline search. q&a

presence.chat

social bookmarkingclip.share.buy

tv.licio.us

socialtv

twitterQL

overlay web based experiences on evolving cable & iptv models

TV Create & Share

Social on TV

STB of Future

BT is teaming up with Microsoftto offer its television service viathe software giant's Xbox 360 console.

media access real-timemedia access

rich interactivity, rich services

Connected DVD player

OnOn--devicedeviceRich graphics

Context IntelligenceSocial Killer Apps

Enhanced ServicesEnhanced ServicesSocial ServicesIntermediaries

P2P

Distributed DevicesDistributed DevicesCompanion products.

AccessoriesP2P

Distributed DevicesDistributed DevicesCompanion products.

AccessoriesP2P

MS Wants Xbox 360: Your Ultimate Set-Top Box Netflix confirms XBox 360, PS3 and set-top box ambit ions

Increase client intelligence, Increase client intelligence, richer analyticsricher analytics

New (social) application domainsNew (social) application domains

Centrum Multivitamin Supplements

Time: 8:00am ~ 9:00am Skip DoseTaken

With foods

Snooze Details

Your 1st Med.

wellnesswellness

Continue game on STB

gamecontrols

1. Download Tetris for OCAP

2. Install3. Deploy4. Restore state5. Take control of screen6. Pause for user

Game Portal

gamesgames

compellingcompellinguseruser

experiencesexperiencesGestural remotesGestural remotes

Voice UI Voice UI -- Voice VistaVoice VistaVirtualVirtualworldsworlds

33--d d uiui

TV content

Pictures

Music

Web Content

Second Life (location)

HoPE Framework

PeripheralContext

CommunalContext

Context Analysis

AdvertiserAgent

Metering Agent

PersonalContext7

Radio content

Pictures

Music

Web ContentSecond Life (location)

CrossCross--platform platform –– stb.pc.mobilestb.pc.mobile

Static Image

Ad

Web conte

nt

Video ad

AppbusAppbusHoPEHoPE

Ad EngineAd Engine

rich, 3-d graphics platform

context intelligence

novel admodels

advancedanalytics

advanced interaction

models

social application domains (health/wellness, games,

search, commerce)

RichRichInteractivityInteractivity

inline search for tv

• tv search an unmet need

• state-of-the-art limited in facets

• support for automated extraction of rich feature vectors expensive, hard


• tv search an unmet need

• state-of-the-art limited in facets

• support for automated extraction of rich feature vectors expensive, hard

• queries – visual, ambiguous

• crowdsourcing potential– humans good at interpreting

(unusual) features of a scene

– ‘intuitive’ answers to subjective questions

– diversity of answers � diversity of opinion

Q. what famous politico does thisvolleyballer resembleA. James Carville


• content as scoping function for query, community– genre specific vocabularies

– viewing history as community predicate

user watching a rerun of the “FIFA World Cup” final from 2006

- Who is this?

- Where is this?

- What is this?

- How much is it?

- Custom Query

Submit Cancel

Proxy basedrouting

2-click query

Zinedine

Zidane..

Response from community directed

to tv

inline search

• content as scoping function for query, community– genre specific vocabularies

– viewing history as community predicate

• scaling issues in space, time and heterogeneity– ask on tv, answer on mobile

– scaling across the content, communities

querystructure

querypropagationmodel

responseaggregation

pedigree

cost/currency

horizontal

micropayment

women/health focusedBusiness focused

Reputation currencynone

broadcast Narrowcast(topic, buddy based)

social net trickle

open vocabulary Micro-language

3rd party (community specific)

none

clip-and-share for tv

• viral sharing �� content & people discovery

• user participation exposes granular user engagement

• studio social networks ��

multi-platform media experience

clip-and-share for tv

• viral sharing �� content & people discovery

• user participation exposes granular user engagement

• studio social networks ��

multi-platform media experience

• viral nirvana. subscriber acquisition cost $800 ��

$0

• high program cost ($10M/episode) �� high value. high paranoia. fine print. highly conditional

Untidy conditionality in content sharingUntidy conditionality in content sharingwhat showwhat studiowhat artist

what episodewhat part of episode

explicitly ‘sharing activated’where (geography)

for how longto whom

People with the same subscription level

nexgen stb video

TuVistaanticipate, engage, extend sports experience

Personaltv on demandtv on demand



Football Fan Experience

Fans sign-up for delivery of media bundles to their devices

View bundles via Screen3

Link to view richer content (browser, DVB-H, downloads)

Link to record on home PVR

Bundles include personalized ads and merchandising links

Link-in with SocialTV at home

Mobile Experience Stadium ExperienceHome Experience

View bundles on TV

Optionally view video on TV & related info on mobile device (as auxiliary screen)

Blend with Social TV, i.e. show friend bundle items to discuss (“buddy, check out these corner kick stats”)

View video replays, player bios, stats, ongoing games, etc.

Personalized ads for souvenir stands, concession stands, etc.

Other ideas from Motorola / Purdue eStadium trials

Cable WiFi/WiMaxWireless

Media Bundle

TV programs

radio programs

RSS feedsWeb pages

podcasts

music

images

What the Fans Want

AnticipateWhat will happen?

EngageWhat is happening?

ExtendWhat happened?

News & Information

- Who will play?

Replay

That was a fantastic goal!

Review & Discuss

The goals, decisions, performance…

Video

Fans very interested in seeing video replays of memorable events e.g. goals, significant play etc

Provide video clips during the game in one click

Provide access to all game video clips via the homepage

Entertain

During half time fans can enter competitions to win prizes

Fans can also express their views e.g. who is the best player in the match

Service operates via SMS or through web interface (WiFi)

Experience Vision Video

TuVista Soccer w control.exe

TuVista. User Feedback. Monetization Potential

Features Most Wanted

Live video of the game

View from your seat before you buy a ticket

Videos of the best moments after the game

Buying tickets

Search for videos from this season

Choose a camera angle for a clip

View Season Schedule

Live audio of the game

Slow motion video

Player statistics

what’s next

tv.next monetizationembrace & extend

internet style advertising- addressibility- Interactivity- engagement

privacyOpt-in.

Asynchronous serviceson a shared device

services

kinder, gentler Xboxlean back immersion

‘beyond the remote’ interaction

manageabilitystill about couch potatoes