10
Tag! #pubcon November 12, 2008 Image by Mike Baird http://www.flickr.com/photos/mikebaird/2082630407/

tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Embed Size (px)

Citation preview

Page 1: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Tag! #pubconNovember 12, 2008

Image by Mike Baird http://www.flickr.com/photos/mikebaird/2082630407/

Page 2: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Tags: Who Cares?

Image by dullhunk

Page 3: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Time Moves Quickly on the Internet

Page 4: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Not Only Do Posts Occur, They Create Conversations & Memes

Page 5: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Tags Track Memes!

Page 6: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

SocNets, Bookmarking Services, Social Search Uses Tags

Page 7: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Inspiring Tags

• Choose the right medium• Bookmarks: You can book mark your post to inspire

particular tags (delicious)• Whether direct marketing or PR, know what you

want searched• Campaigns can use specific hashtags• Encourage the community to use a specific tag• Have the hashtag or tag associated with the effort or

content (calls to action, too).

Page 8: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Twitter: Kingdom of the Hashtag

Page 9: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Delicious: Social Research

Page 10: tag_you_are_it_how_to_leverag-geoff_livingston.ppt

Questions?

Contact: Geoff [email protected]: geoffliving