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How to put Open Source Business to Use in Old Businesses

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PREMIUM-COLA

• Founded in 2001• Sold 500.000 bottles in 2009• Growth rate +50% per year• Deliver to 80 cities in D A CH• … no machines, trucks, contracts, office

• Collective of ~180 stakeholders, consumers• Consensus democracy for all our decisions

We rather offer a service than a product2

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GASTRONOMESca. 230

CUSTOMERSca. 120

SPOKESMENca. 44

DEALERSca. 85

WHO

LESA

LERS

ca. 2

1

Actives

ProducersManagersDecisions:

Smart

Quick

Stable

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10,5 years ago: something was wrong

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… so we asked the supplier what happened, politely

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2 years of customer dialogue crisis manager

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We, the consumers, are paying your salary!

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1000 bottles for us, and another 1000, and another …

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our first gastronome customer

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core vision: co-decide all issues with all stakeholders

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Example 1

Optimization

Product mistakes

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20

10 30

0 30

2

0 30

2 20

Example 2

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Example 3

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Example 4

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PREMIUM

PRODUCER

WHOLESALER

CONTRACTOR

BOTTLE SORTER

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48 Modules in the Premium Operating System

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Voluntary Transfer: Open Franchise (Bionade, Swak)

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Involuntary Transfer: Market Pressure

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Put Open Source Business to Use and change the game in Old

Businesses

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uwe@premium-cola.de

+49 172 86 58 588

Coaching: oletillmann.de

Drawings: andrefritz.de

Design: buschfeuer.com 22