1. How your business can make customers hearts beating faster using social media. HETTY SARIS ONLINE MEDIA for unsexy companies Social media

2. only the way changed. HETTY SARIS ONLINE MEDIA Communication in perspective 3. HETTY SARIS ONLINE MEDIA Communication in perspective 4. HETTY SARIS ONLINE MEDIA The world is changing, people are changing, the web is changing. What about you? Communication in perspective 5. Social media landscape HETTY SARIS ONLINE MEDIA 6. Social media characteristics MANY- TO- MANYCONSTANTLY EVOLVING WORD OF MOUTH COMMUNITIE S REACH SPEED ENGAGEMEN T TRUST SHARING TRANSPARENC Y 7. HETTY SARIS ONLINE MEDIA start a relationship! 8. start a relationship! This is where relationships begin and grow. Its the perfect place to start an endless relationship. Love, passion and empathy 9. some instructions about relationships 10. HETTY SARIS ONLINE MEDIA 11. Dont start at the end! Ensure that this strategy will fit your targeted audiences tastes. You will need an audience and a strategy to reach out to it. 12. before spending money on different kind of tools. Dont start at the end! 13. some instructions about relationships 14. HETTY SARIS ONLINE MEDIA Find a date! 15. Find a date! To be successful you have to seduce ! 16. Find a date! Get in contact Rivet the attention Connect to each other 17. some instructions about relationships 18. HETTY SARIS ONLINE MEDIA Dont go too far on your first date! 19. Dont go too far on your first date! involvement ! Your first Return On Investment will be 20. some instructions about relationships 21. HETTY SARIS ONLINE MEDIA Build on trust! 22. Consumers trust each other most. They look for information that comes from experiences other persons had. Build on trust! 23. Trust is the currency of the future. Build on trust! 24. some instructions about relationships 25. Dont seduce everybody at the same time! HETTY SARIS ONLINE MEDIA 26. Find the exact right type of message to post who you would share it with. Dont seduce everybody at the same time! 27. Whom are you trying to reach? Where do they spend their time online? What do you want them to do? Dont seduce everybody at the same time! 28. some instructions about relationships 29. HETTY SARIS ONLINE MEDIA Dare to share! 30. Share valuable information by sharing links and knowledge. Dare to share! 31. Giving is the new taking! Dare to share! 32. some instructions about relationships 33. HETTY SARIS ONLINE MEDIA Words connect us to the other! 34. Words matter ! Words connect us to the other! 35. Words connect us to the other! It should sound like you! If someone lands on your site, reads your newsletter, or whatever, your content shouldnt sound like your competitors. 36. 5 Tools for B2B to engage your audience HETTY SARIS ONLINE MEDIA Just do it! 37. HETTY SARIS ONLINE MEDIA Tool #1: Use video! 38. Interviews with staff or customers Create tutorials Behind the scenes videos Tool #1: Use video! 39. HETTY SARIS ONLINE MEDIA BEST SELLER Tool #2: Write a white paper 40. Solve a problem Join current topic Background articles Developments within the industry Tool #2: Write a white paper 41. HETTY SARIS ONLINE MEDIA Tool #3: Use Frequently Asked Questions 42. Anticipate on repetitive inquiries Tool #3: Use Frequently Asked Questions 43. How to create a weed free lawn by June HETTY SARIS ONLINE MEDIA Tool #4: Write a how-to guide 44. Any type of content that helps someone solve a problem has value for others. Tool #4: Write a how-to guide 45. Your employee is your ambassador! HETTY SARIS ONLINE MEDIA Tool #5: Connect to LinkedIn 46. Involve your employees to share content Demonstrate your expertise, establish credibility Keep abreast of latest developments Keep in touch with your connections Create a company page Tool #5: Connect to LinkedIn 47. HETTY SARIS ONLINE MEDIA BONUS TIP: Do something unexpected 48. Sexy enough, huh? HETTY SARIS ONLINE MEDIA 49. HETTY SARIS ONLINE MEDIA THANK YOU FOR LISTENING! Want to look it back? Visit my LinkedIn profile, you can download and share it.