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Social Media during crisis situa1ons
Dutch Security network
@JaapvanZessen
Presentation
Introduc1on
Social Media trends
Social media monitoring DIY
Why use a monitoringtool?
cases & the next steps
Introduction
Specialized in media monitoring and social insights
Traditional media
Social media
Everybody can create content or comment
#DSNBuzz
#DSNBuzz
Open source: -‐ Everybody can see what’s posted
People vs. Company pages -‐ Company pages always open -‐ People can choose privacy seLngs (over 80% has private profile)
Facebook changed search op1ons:
Only search op1on via hashtag
Perfect way to inform ‘fans’
Conclusion: -‐ Best way for branding/marke1ng -‐ Hard to find ‘random’ news -‐ NGO’s are likeable!
Google plus = YouTube
Google plus = YouTube Almost every video is ‘open’ Easy to search
Search (don’t forget lang:nl)
More op1ons
Let’s give it a try: Search for a specific country the latest video about your NGO
Same as Google
Biggest open data source in the world More and more used as a news source
-‐ Headlines
-‐ More info on another page -‐ 140 characters
-‐ ‘First in, first out’ -‐ principle
-‐ “Followers” can see your updates
Other people can search for your
Updates depending on words or hashtags used.
Easy if words you are looking for are unique, if not: combine words
Free tools: Hootsuite or Tweetdeck
Free e-‐book to improve Twiger search skills
News is made and found on Twiger: Snowball effect
In crisis communica1on most effec1ve channel
Updates shared: private Company updates and open groups: Open sources Corporate plaiorm
Visual plaiorm: pictures shared Upcoming plaiorm Almost the same as Twiger, but not a news source
Easiest way to search:
instagram.com/explore/tags/
Closed plaiorm -‐ Can’t monitor at all -‐ All content gone aker 24 hours
So there is something happening in the world…
Crisis situa1ons
Kidnapping
Shoo1ng
Earthquake
Disease
Monitoring: DIY
-‐ Name organisa1on -‐ Name employee -‐ Country or city AND kidnapping or Dutch
In this case
If they want to reach a lot people, Twiger will be used.
Don’t forget: “Twiger name”
Now you know where you are looking for, so you can search!
Why use a monitoring tool?
Too many sites to check manually
No social media results in Google
No stats, alerts or daily mail
No report func1on
Social Media Monitoring
Social media
Forum/blogs
Social Media Monitoring Waar wordt gepraat?
Online news
Social Media Monitoring Waar wordt gepraat?
Real1me RTV
Social Media Monitoring Waar wordt gepraat?
Social Media Monitoring
Social Media Monitoring
#DSNBuzz
Live report
- Report to staff / board - Social Narrowcasting - Realtime: updating automatically
-‐ Filter by lists
-‐ Alerts -‐ Scheduled mails
Trends: -‐ Real1me speech recogni1on
-‐ Image recogni1on
Check networks via Twiger
#DSNBuzz
#DSNBuzz
Meerkat: not saved, Periscope: 24 hours saved
Live streams
#DSNBuzz
#DSNBuzz
Vragen?
versus
prak*jk
Questions?
