Social Media Monitor Mascha Driessen Head of YouTube Benelux, Google

More than 10% of YouTube views come from videos people have embedded on social sites

(Source: google internal)

Over 46 years a day is spent watching YouTube videos on Facebook

(Source: google internal)

More than 75% of all Hyves users also visit YouTube in a month.

(Source: Comscore, June 2010)

An AutoShared Tweet results in 6 new YouTube  sessions

(Source: google internal)

Nearly a quarter of

viewers watch YouTube

videos outside the site

(Source: google internal)

Nearly all Brand Channels are linked to Twitter or Facebook

More than 50% of videos on YouTube have been rated or commented on

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55.000 Tweets during U2 live streaming

670.000 Members for ‘HowTo’ videos

Full integration with Facebook Connect

13

World’s largest user-generated feature film

180+ video responses to questions from Twitter, Facebook, YouTube etc. in close to real-time

The most viewed online ad in history: receiving more than 54,000 comments and tweets to date, as well as more than 60 million views

EARNED  

BOUGHT  

OWNED  

BUILD AN AUDIENCE

ADVERTISING

CHANNEL VIEWS

EMBEDDING

LINKS

ORIGINAL PLACEMENT,

ADVERTISING,

YOUTUBE SEARCH

GOOGLE SEARCH

LINKS

FEATURED VIDEO

RELATED VIDEOS

COPIES

IMITATIONS

REPOSTING

MOBILE VIEWS

CHANNEL LINKS

BUILD AN AUDIENCE

Tips for your channel => share content that is useful to your audience => give your channel love and attention

Data Beats Opinion

20

Make it easy to share

Curate site and audience ⇒  it’s easy to build a channel

22

Engage, Debate, Attend

TELL STORIES

THINK BIG!

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…WHATS NEXT?