How to Use Social Media Effectively for Business

With Garry Kousoulou & Thegz Savvides

The World of Search

The digital landscape

You Tube

Gary Vaynerchuk

The Experts

Blog

• Who is it for?

• What is a blog…?

• Why do I need a blog…?

• How do I go about creating / writing a blog?

• How can it help my business?

• To portray your personality through the written word and immediately get your perspective across to your audience

Twitter King

Facebook Queen

What’s new?

Great Info about Tech, Apps & Social Media

Social Media Strategy

Five steps:

1.UNIFYING THEME - Internal / external

2.PLATFORM TACTICS - With = WIN / Against = Lose

3.DAILY TASKS – Momentum / Consistency / Systems

4.LISTEN – Key words, Reputation

5.MEASUREMENT – Influence > Audience (Klout)

Do they care? Will they go? Will they buy?

Extra Marketing Activity Examples

12

Facebook Adverts

Should I use ads?

What ads are the best?

How much money do I need to spend?

13

Automation

TWEETDECK - Scheduling

TwitterManager is a tool to send Direct Messages in bulk. Apart from sending direct messages in bulk to followers you can also auto follow users, auto reply to @response, schedule tweets etc. Even having many Twitter features, it is also a user-friendly tool.

CASE STUDY

• Dubai 100 – 50 London – 25 Glasgow

• Before Garry’s trip to Dubai, we found 100 opticians, and put their information in a spreadsheet, weather they had any social media accounts and their emails. I emailed them all asking if they would be attending the vision-x conference.

• Out of 100, only 10 of those had social media accounts,and none of them have yet to reply to our email. I emailed them on the 20th November 2014, and as of 27th January 2015, none of them have emailed us back..

• For our Social media workshop for opticians, we found 50 opticians in London, again checked if they had social media accounts and emailed them asking about appointment times. 24 replied back to me that day, 6 got back to me within the next two days, and 19 haven’t responded to us.

• For the Glasgow opticians, it was the same process, except that we tweeted asking about an appointment, with only two replies.

Apps

• Medium is a platform that allows you to share your stories with the world. Co-created by Twitters founders. A platform for those who want to casual blog/write.

• Nuzzel is an app that connects your twitter and Facebook news stories into one app. You can now view your timelines without having to scroll down to find popular stories.

• Pocket is an app that allows you to save a page so you can look at it when you have the time. All you have to do is copy the url onto the website, or if you have the button extension, click the button.