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3 things SOCIAL
MEDIA CAN DO
FOR YOU
& THE FUTURE….
TONIGHT
•3 Things Social Media Can Do For You
•Where is Social Media Heading?
•The Latest Trends in Retail and Technology
1. COMMUNICATE
2. CONNECT
3. ENGAGE
communicateSource: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College
Disruption has always occurred
it’s just now Digital….
Q: Who’s Connecting To The Internet?
A: E - V - E - R - Y - B - O - D - Y
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Going We Are Mobile!
% Australia Population Accessing the Internet
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Square Eyes
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Location, Location, Location
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
What Does This All Mean?
•Understand that your customers are (or will be) moving online
•‘Online’ no longer means Desktop INTERNET – it also means MOBILE
•Online is evolution – no longer a revolution
How Can I Take Advantage?
•Have an online presence
•Social Media must be apart of your overall communication strategy
•Ensure that it is ‘mobile friendly’ (Responsive)
What To DO Next?
•Create a webpage
•Ensure that it is ‘mobile friendly’ (Responsive)
connect
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Where Are People Connecting?
Where Are People Connecting?
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
What Does This All Mean?
• Social media is no longer one size fits all – different platforms attract different audiences
•Understand your business – understand your offering
•Don’t be scared to play in an online environment
How Can I Take Advantage?
•Know your customers and where their social media platform of choice is
• You will need to spend the time to understand social media and how to best make it work for you
• Take advantage of social media
What To DO Next?
•Write down why you’re the best at what you do?
(price/service/product/offering/experience)
•Understand who your customers are
•Create a Social Media Account
engage
Source: steve-dale.net
The Evolution of Marketing
and Social Media
TRADITIONAL MARKETING
HOW:
Television, Paper Advertising, Radio
OUTCOME: Brand awareness, create desire
EFFECTIVENESS: Scattergun approach, improvement with targeted magazines
SOCIAL MEDIA MARKETING
HOW:
Online – Web, Social Media, Video
OUTCOME:
- Provides communication- Interaction- Provide information (reduce sales
barrier, shorten sales cycle)
EFFECTIVENESS:
Target marketing, creation of dialogue – company voice, instant access to information
CONTENT MARKETING
HOW:
Online – Web, Social Media, Video
OUTCOME:
- Provides value- Builds a community- Telling a story
EFFECTIVENESS:
Sales through story telling, emotional connection
The Next Big Thing?
MOMENT MARKETING
HOW:
Utilises data and technology to deliver advertising and marketing > mobile, online, social media
EFFECTIVENESS:
Delivering needs and wants by understanding and accessing data- Location, Time, Environment- Behaviour
What Does This All Mean?
•Customers now have too many choices – the swipe generation
•Most customers don’t want to be sold to, they want confirmation of choice/decision…..or a gentle push
How Can I Take Advantage?
•Provide value through education, entertainment and information
•Be more than a faceless business – connect with customers using different platforms and content
•Use your online content to engage with customers –think competitions, giveaways, tutorials, reviews
What To DO Next?
• Understand that customers are trying to either• Solve a problem• Fulfil a want/desire/need
• How do you tell SHOW your (potential) customers about your (price/service/product/offering/experience)?
• Understand who your customers are and how they communicate/interact
• Don’t focus on your business, understand who your customer are and focus on them on a personal level
• Create engaging content , don’t be afraid to share relevant information, experiences and newsworthy articles.
5 SOCIAL MEDIA TRENDS TO WATCH
• FOMO (Fear Of Missing Out)
• Video
• Moment Marketing – Social Commerce/Buy Now
• How we consumer information – the rise of the wearables
• The rise of the specialised networks
FOMO (Fear Of Missing Out)
VIDEO
Moment Marketing
– Social Commerce/Buy Now
Wearables
The Specialised Networks
The Specialised Networks
Hold on TIGHT…the futures coming
The NEXT Big Things
o IoE – the Internet of Everything
o Mobile
o Augmented Virtual Reality
o 3D Printing
IoE – the Internet Of Everything
Mobile
Augmented /Virtual Reality
3D Printing
Would Love To Hear From You: Leigh Jewiss – RDA Illawarra
Ph: 4227 4500
Eml: [email protected]@leighjewiss @rdaillawarraau.linkedin.com/in/leighjewiss/