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Amanda Campbell
Colleen Mills
Sarah Moir
Background
Established in the 21st century
Goal orientated business w/ intentions of selling the freshest foodOperates in Massachusetts, Virginia, Connecticut & New
HampshirePopular items Stir Fry, Burritos,
Sandwiches, Salads, Soups &
Smoothies
MissionMain scheme is to diversify their menu while serving the freshest food at the same time
• With health being a universal issue Fresh City does what they can to makes those issues less immense.
• Their food offered is always naturally-raised meat, poultry, & seafood, along with hand-picked produce and organic element always.
• The food served is guaranteed w/ no artificial ingredients, antibiotics for growth, or hormones.
Mission Giving Back An organized program named Thinking
Fresh encompasses the intentions to support schools and non-profit organizations within their local area
To engage in their community Fresh City also arranges the opportunity for associations to sell Fresh City gift cards leading them to raise a 20% donation straight from their efforts earned
Population of the
Membership
Population of the Membership
To reach out to a wider market Fresh City also offers a kids menu, breakfast menu, and the availabilities of online requests for take-out, catering, and gift cards.
Demographics w/in the
restaurant locations diversify
Woman cover slightly more
than half of the population
(w/in the four states)
The median age is about 36 years old and 40% of
the population is between 18 and
44 years
“We eat to be healthy. We eat
to be happy. Fresh City’s
approach is to balance both”
Social Media Campaigns
Why Facebook Would Be Beneficial
Everyday more than 10 million users become fans of pages
More than 800 million users onlineLarge amount of users =
More fans to reach with information
50% of users sign on everyday
Facebook Campaign for Fresh City
Informing users of our mission, menu & deals
Usage of photos & videos; Display menu on page along with prices
Easy & Free way to promote the business Our target age
demographic is between 18 and 44 years taking up over 40%
About 52% of Facebook Users are between the age of 18 to 44
•Don’t spam others about our specials•Follow other users (including other restaurants and companies that can retweet us)•Post useful and relevant tweets about up coming events and specials; For example buy a Soup & Sandwich combo on Tues. & receive a free drink•Try to tweet daily •Engage in conversations and retweet gain trust from customers
Twitter is a social tool to gain followers. Here are some goals to promote the business:
Example Tweet: “Finally Christmas Season! Try our special deal for this time of year; buy Soup&Sandwich combo on Tues. & receive a freedrink” #FreshCity
How to get Followers
Put a link to “Follow Me on Twitter” (our websites, business cards, Facebook page)
Use popular hash-tags so that
people can connect back to our page
Use Twitter’s search feature to find profiles that can relate to the company
Use Twitter’s RSS feed to be notified every time a tweet containing a certain keyword is made.
FourSquare Benefits
Foursquare user most desirable demographics, they tend to be
young, college educated and employed. They are heavy users
of online social media platforms and are actively engaging
friends and acquaintances with the businesses they’re
interacting with
This demographic is highly mobile, has money to spend and
most importantly is very influential.
The competitive nature of Foursquare allows users to earn
badges for checking-into certain locations therefore
competition between users will bring in more business
Goals & Objectives
IMPROVISING: Millions of users We can use Foursquare to check out tips people are leaving about our restaurant & see what we need to improve
FREE Foursquare Advertising: Just by listing Fresh
City on Foursquare the restaurant is opened to
hundreds, thousands or potentially millions of users
EMOTIONAL CONNECTION: W/Foursquare allowing members to leave tips when they sign into a location, users leave tips on items. The brand experience becomes more personalized
COUPONS & WORD OF MOUTH: free smoothie to employees of companies who have their first check-in. Coupons have a word of mouth appeal, & for restaurants with a few locations offer a hyper local way to advertise
ROI How Success Will Be MeasuredOur main goal is to have people have conversations about Fresh City; To make a connection with the customers
1. Conversation is made about the business; While 14% of customers trust
advertisements, 78% of people trust other customers recommendations
2. The company is reached by customers outside our target market; We will
target the demographic within the restaurant areas, however we want our
market to reach out to others on the outside
A. Business results; has our profits increased
PROFIT is the main concern
B. We will begin to approach customers at the
end of their meal and fill out a review of
their experience and how they learned
about our restaurant using an iPad for
efficiency.
Fresh City
APA Reference List0 "About Fresh City." Fresh City: Your Daily Eatery. 2008. 25 Jan 2009 0 <http://freshcity.com/about.html>.0 0 “Asia Tech News For The World.” (2011). 34 Interesting Facebook Statistics And Facts. Retrieved
Nov. 27, 2011, from http://www.penn-olson.com/?p=64000 0 “Chris Brogan.” (2011). 50 Ideas on Using Twitter For Business. Retrieved Nov. 28, 2011, from0 http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ 0 0 "Create Surveys." Survey Monkey. 2008. 25 Jan 2009 0 <http://www.surveymonkey.com/MySurvey_Wizard.aspx>.0 0 “Facebook Statistics.” (2011). Statistics. Retrieved Nov. 27, 2011, from0 http://www.facebook.com/press/info.php?statistics0 0 “Find The Best.” (2011). Comparing Related Social Networking. Retrieved Nov. 28, 2011, from0 http://social-networking.findthebest.com/q/85/358/How-many-people-use- 0 0 “Foursquare for Business.” (2011). Millions of times a day. Retrieved Nov. 28, 2011, from0 https://foursquare.com/business/ 0 0 "Fresh City." Google Maps. 25 Jan 2009 0 <http://maps.google.com/maps?hl=en&tab=wl>.
