Social Media Success Summit October 2013 slideshare

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Social Media Success Summit October 2013


What IS SMSS13??

Social Media Success Summit 2013

• The worlds largest online social media conference

• 33 sessions Live event with Q&A

• All sessions also recorded & transcribed


How to grow your social media influence: Mark Schaefer

Scarcity – what can you provide that is unique? Likability – the internet is like a party, you need lots of positive experiences before you get invited Social Proof – people look for clues to substantiate social proof, are you part of online ‘top influencers’ lists, shares, how many followers do you have, do you get RT a lot etc.


How to grow your social media influence: Mark Schaefer


6 Advanced strategies for lead generation and prospecting on

LinkedIn: Viveka von Rosen

• You NEED a keyword strategy

• Find the right keywords at www.linkedin.com/skills

• Add your new keywords to your professional headline, your titles, description in experience, summary section & interests

http://www.linkedin.com/skills


How to improve your Facebook marketing: Mari Smith

• When the word SHARE is included in a Facebook post stats suggest more shares/comments and likes occur. Utilise social calls to action & increase engagement, tell your audience what you want them to do


How to leverage SlideShare Marketing for more exposure and

revenue: Todd Wheatland

• Slideshare allows you to upload infographics, high definition video’s blog feeds etc. • Re-purpose your content for slideshare, you can customise just about anything to fit

in with Slideshare formats


How to leverage SlideShare Marketing for more exposure and

revenue: Todd Wheatland

• Ability to generate leads reporting, for just $19 a month you can understand who is reading and downloading your content

• Reporting includes rolling summary of last 1000’s visitors including their locations, content accessed, organisation often identified and receive a referral URL as well

• Many lead generation opportunities, such as building in forms at the end of your presentations such as signing up to email

• Tremendous SEO power, optimise against keywords

• Ensure you optimise thumbnails


How to maximise your LinkedIn Influence: Stephanie Sammons


How to maximise your LinkedIn Influence: Stephanie Sammons

• “This is who I am, what I do and who I help.” No need to restrict your title to just your name and role

• Use KEYWORDS

• Add rich media to your profile, videos, documents, audio, images etc.

• Get active in high quality groups, or create your own. This takes time but can be well worth the investment

Profile Picture


How to optimise your blog for search: Rich Brooks

• Following removal of organic keywords, there are still other ways

• Review landing pages you are getting the most traffic to, what keywords and content is contained within these? Monitor trends and optimise against these



• HAVE A MOBILE SITE, Google is starting to penalise those that aren’t • WP Touch Pro – WordPress tool you can use to turn your website into a mobile site, pro allows

tablet as well

• Does your page content match up to the keywords your target audience are actually searching for?

• Think about what your customers BIGGEST PROBLEMS are? Brainstorm keywords around this

• Use keywords in the title, and the first sentence of your content, as required after that

• Create a compelling meta description that encourages clicks

• SEO plug-in – Yoast – following you completing the necessary elements it then reminds you what you still need to do and what could be improved

• Think numbered lists, infographics (good for back links), embedded videos, best of lists etc.




How to run successful Pinterest Contents: Melanie Duncan


How to run successful Pinterest Contents: Melanie Duncan


How to simplify your social media marketing with free tools:

Ian Cleary

• Utilise HootSuite to separate out key influencers in areas of interest and interact with those relevant conversations

• Utilise Nimble to manage your

relationships, prompts you to interact with people you haven’t interacted with for a while and you can nominate important people you want to be reminded about

• You can also view interactions across each platform and see where most of the activity is



Ian Cleary

• Use Feedly as a content aggregator & then buffer to share via your channels



Ian Cleary

• Dlvr.it is another content platform that allows you to easily share content to your various social platforms from once place



Ian Cleary

• www.semrush.com.au is another great tool for researching competitors and what keywords they are getting and optimising against (free for around 3 uses a day)

• www.socialcrawlytics.com is a competitor content and popularity tool

• www.opensiteexplorer.org – compare competitor sites and see how they rank against yours

• www.twitonomy.com – helps you understand twitter activity

• www.picmonkey.com – free image editing tool

http://www.semrush.com.au/

http://www.socialcrawlytics.com/

http://www.opensiteexplorer.org/

http://www.twitonomy.com/

http://www.picmonkey.com/


How to succeed on Instagram : Brand Panel












How to succeed with Google+: Jesse Stay








How to thrive with content marketing: Joe Pulizzi


How to thrive with content marketing: Joe Pulizzi


How to use LinkedIn for Corporations: Neal Schaffer


How to use LinkedIn for Corporations: Neal Schaffer

• Is your company LinkedIn page linking to all of your other digital channels? Apart from driving traffic it also helps to create back-links everywhere you can

• Optimise company and employee profiles against keywords

• LinkedIn’s busiest hours are morning & midday Monday to Friday

• Questions receive 50% more comments


How to use online video to generate leads: David Siteman Garland


How to use online video to generate leads: David Siteman Garland

• Drive traffic to a specific channel (website for example) via a link in your description with an incentive, but ensure it is to an optimised landing page. Don’t drive them to your homepage, that is just wasted traffic


How to use Pinterest for more traffic, leads and sales:

Cynthia Sanchez



Cynthia Sanchez

• Your content MAY already be getting pinned, you can check here – pinterest.com/source/your URL – this will display who pinned what and which board they pinned it to



Cynthia Sanchez


How to use social media to boost your video views:

James Wedmore



James Wedmore



James Wedmore


Why you need to rethink your social media marketing: Jay Baer








And the rest… • How to measure your social media return on investment – Nichole Kelly

• How to create blog posts people love to share – Jeff Bullas

• How to get started with Mobile Marketing – Greg Hickman

• How to integrate social media marketing with online marketing efforts – Lee Odden

• How to use online video to get big brand results – Brand panel of Paul Colligan, Jim

Lourderback & Clayton Talmon de l’Armee

• How to rapidly grow your email list with Facebook – Amy Porterfield

• How to reach your customers on their smartphones with social media – Jamie Turner

• How to unlock Facebook’s most powerful advertising tools – Jon Loomer

• How to use Twitter to grow your traffic and sales – Kim Garst

• How to get big brand results from Facebook – Brand Panel of Rick Mulready, Umang

Shah & Jason Townsend

• How big businesses do Pinterest marketing – Brand panel of Beth Hayden, Michael

Bepjo & Angela Thompson

• How to turn tweets to dollars: Brand panel of Neal Scaffer, Hennifer Lashua & Alicia

Picciotti

• How to grow your business with podcasting: Brand Panel of Michael Stelzner, Michael

Hyatt & Chris Brogan