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Jeroen Lemaire - @lemaire
WE THINK, SHAPE & BUILD FOR THE CONNECTED WORLD—
—We work for clients and users
USERS
IN THE POCKETCLIENT
In The Pocket
No Comfortzone—
Through the smartphone and the tablet we are connected to many other devices. The Internet of Everything grows each day and so does In The Pocket.
—
In The Pocket
Millions of people use our products every day
—
In The Pocket
DIGITAL IN 2015
2 billion
4 billion
6 billion
8 billion
10 billion
12 billion
14 billion
16 billion
Smartphone
PC
Tablet
Internet of things
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
In The Pocket
—The Mobile-Born Generation
DIGITAL IMMIGRANT
DIGITAL NATIVE
MOBILE BORN
In The Pocket
—The Consumer has Changed
great and personal experiences
transparency
choice and control
social advocacy
24/7, everywhere
Offer differentiated experiences
Have a coherent multichannel offering.
Be agile and able to respond to change
We want: Companies must:
—
In The Pocket
3 DEVICE TRENDS
In The Pocket
The Phablet—
The smartphone got big, literally. It has become an immersive medium, an entertainment and productivity hub.
In The Pocket
The Smartwatch—
The Smartwatch will not break through in 2015, but it has the potential to become our “first screen” in the next few years.
In The Pocket
Beacons—
Beacon-technology allows for microlocation and passive event triggering on the smartphone. It is the most underestimated hardware trend of 2015.
In The Pocket
Display
Notif cationi
Cancel
Message
Yes
IndoorMaps
—
In The Pocket
3 MEGATRENDS
—
In The Pocket
1. Virtual Reality
—
In The Pocket
2. Artificial Intelligence
—
In The Pocket
3. Internet of Things
—
In The Pocket
MOBILE RECRUITING?
In The Pocket
Let’s not get carried away—
Yes, there are billions of mobile devices, but you are not on them
➡ Keep it simple, be smart
➡ Prioritise: ESSENTIAL - PREFERENTIAL - DIFFERENTIATING
In The Pocket
Essential: your website—
• It’s where people go to by default
(not the app store)
• Don’t fuck it up: responsive or
mobile optimised.
In The Pocket
Essential: your website—
• It’s where all your social inbound
ends up (and social = mobile)
• Through radio, billboards, etc…: get
people to a webpage tuned for
conversion.
In The Pocket
Preferential: your app—
• If you have the reach and the power
to convince people to download your
app, do it.
• Apps offer a premium experience
and strategic advantages: push
notifications, offline, accelerometer,
…
In The Pocket
Differentiating: original concepts—
• Respond to real needs
• Surprise and delight
• No one-shots, but meaningful
products
Tinder For Jobs
In The Pocket
Differentiating: original concepts—
• Respond to real needs
• Surprise and delight
• No one-shots, but meaningful
products
VR Office Visits
In The Pocket
Differentiating: original concepts—
• Respond to real needs
• Surprise and delight
• No one-shots, but meaningful
products
“Welcome to our office”
In The Pocket
Why go beyond the essential?—
• Data
• Quality of contact
• PR Value
• Employer Branding
• Millennials
• Data
