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Using Mobile Technology for Patient Recruitment and
Retention
Presenter: Noel Chandler Co-Founder and CEO of Mosio Mobile Messaging Software
Agenda
• Quick Facts About Mobile Phones • What Does Mobile Mean for Recruiting? • 3 Mobile Channels Explained • Best Practices and Items to Consider • Questions?
Quick Facts About Mobile Phones
[Pew Internet and Morgan Stanley]
82% of U.S. adults have a mobile phone and 91% of them keep theirs within
arm’s reach 24/7.
Quick Facts About Mobile Phones
70% of mobile phone users in the US are projected to own a smart phone by 2015.
25% of Americans access the internet
from a mobile phone exclusively.
[eMarketer and GoMoNews]
Quick Facts About Mobile Phones
Text messaging is the number one data service in the world.
Quick Facts About Mobile Phones
Emails vs. Text Messages
[Pew Internet: Mobile]
Emails: Not Opened Text Messages: Opened and read within 10 minutes.
What Does Mobile Mean for Recruiting?
Harness the power of mobile by making your site/studies “device agnostic.”
Choose the best mobile channel for your
patient communications.
3 Mobile Channels Explained
1. Native Apps 2. Mobile Web 3. Text Messaging
1. Native Apps
Over 2 Million Mobile Apps
1. Native Apps
Key Benefits: Apps better utilize the functions and
features built into a phone: Contacts, Camera, GPS, etc.
1. Native Apps
2. Mobile Web
Key Benefits: No downloading or updates required.
Smartphone and tablet accessible. Works seamlessly with your website.
2. Mobile Web
3. Text Messaging
Key Benefits: Accessible on 99% of all mobile phones. Push notifications with trackable links.
Short and simple messaging.
3. Text Messaging
Advertising Response Text Message Alerts
3. Text Messaging
Appointment and Dosing Reminders
Mobile Advertising
What about mobile advertising?
Google AdWords
Best Practices and Items to Consider
Technology Resources? Site or Study Specific?
IRB Approval? Budgeting?
Best Practices and Items to Consider
Set Up and Check Google Analytics
Best Practices and Items to Consider
Make your website mobile
friendly.
Especially forms and landing
pages.
Best Practices and Items to Consider
Who is this for? Patients
Care Givers Parents
Best Practices and Items to Consider
IRB Approval
Best Practices and Items to Consider
Decide what is the best fit.
Don’t force it.
Best Practices and Items to Consider
Start with one thing.
Learn: Process
Costs
Best Practices and Items to Consider
Go for it!
Questions
Thank you!
Noel Chandler
[email protected] 415.756.0123
@mosio
Annie Garvey
[email protected] 608.664.9902 @patientwise
