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Mobile

Matt Alder

©MetaShift 2012

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www.Link2Matt.com

www.metashift.co.uk

Introductions

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+What we’re going to cover

n The Mobile Landscape

n Adaptation and Revolution

n Practicalities

n Case Study

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© MetaShift 2012

The Mobile Landscape

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© MetaShift 2011

54% of the UK working population currently have a Smart Phone

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+The Price of Fish

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© MetaShift 2012

The spread of mobile phones in poor countries is not just reshaping the industry - it is changing the world

The Economist

+The Rise of “Dual Screening”

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+Social is Mobile

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Facebook – 425 million mobile users Twitter – 77 million mobile users

+Mobile and Social

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What about Recruitment?

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+Mobile Survey Stats

n  Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)

n  72% interested in receiving career information via their phone

n  63% have already search for a job on their mobile

n  48% had already applied for a job on their mobile

n  79% of those who hadn’t applied for a job would in the future

n  84% Thought companies should have separate mobile recruitment sites

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+Job Boards are Mobile

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10% of traffic is mobile Doubled in 12 months

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Your Audience is Already There

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Adaptation and Revolution

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+mSite or App?

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© MetaShift 2012

Do you have a mobile site?

+A Three Step mSite Strategy

Define project scope parameters, resources, budgets, scheduling & KPIs

Integrated message map & content planning, Information Architecture & pagination plan

Optimize

Be Behaviorally and Context Specific

Enable

+Optimising – The Technology

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+Optimising The Medium

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+Optimising – The Platform

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+Optimising – The Platform

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+Location, Context & Behavior

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+Call to Action & Conversion!

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+Behavioral Medium

n Stage One - Traditions and practices of previous medium transferred to new

n Stage Two – Characteristics of the new medium exploited to reinvent the way things are done

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+The Growth of Mass Mediums

Transfer

Adaptation

Revolution

+Evolution of Application

n Business card

n Apply by LinkedIn

n Voice

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© MetaShift 2012

Practicalities

+Checklist

+Call to Action & Conversion!

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+Top Tip = Don’t do this

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+Video

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© MetaShift 2012

A Quick Case Study

+AT&T

+AT&T

+AT&T

+Everyone Else

Digital Mobile Social Recruitment Strategy

matt@metashift.co.uk