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SOCIAL MEDIA & MOBILEIN RECRUITMENT
DREW HUDDLESTONDIGITAL DIRECTOR
Making better things for our digital world.
From websites to mobile apps to digital installations to social media campaigns... I create engaging and meaningful user experiences which answer problems.
www.HuddlestonCreative.com
SOCIAL MEDIA & MOBILE MARKETING
IN RECRUITMENT
NETWORKING FOR THE DIGITAL AGE
SOCIAL MEDIA
THREE PRINCIPLES(STARTING HERE, BUT THERE ARE MORE)
SOCIAL IS NOT BROADCAST MEDIA
1.
PLATFORM FOR MEANINGFUL, ONGOING COMMUNICATION AND ENGAGEMENT
ENGAGEMENT
GENUINELY CONNECT WITH PROSPECTS
Social Media Compass by Brian Solis & Jess3www.theconversationprism.com
CHANCE TO BUILD A LASTING RELATIONSHIP WITH PROSPECTS
Social Media Brandsphere by Brian Solis & Jess3www.theconversationprism.com
ENGAGE IN DEEPER, MORE ENRICHING EXPERIENCES
FISH WHERE THE FISH ARE
2.
GOOGLE BUZZ
FLICKR
TECHNORATI
STUMBLE UPON DELICIOUS
BLOGS
FOURSQUARE
TUMBLR
THE BIG ONES ARE A MUST
BUT THERE ARE COUNTLESS PLACES IN SOCIAL MEDIA
LOOKING INSIDE NICHE-WORKS
The Conversation Prism by Brian Solis & Jess3www.theconversationprism.com
The social media universe, categorized and also organized by how people use each network.
V Kintakte
Odnoklassniki
Drauglem
Hyves
Zing
Mixi
Orkut
Qzone
Maktoob
Cloob
CREDITS: VINCENZO COSEREA • LICENSE: CC-BY-NC • SOURCE: GOOGLE TRENDS FOR WEBSITES / ALEXA
SOCIAL NETWORKS ARE FRAGMENTED GLOBALLY
QUANTIFIABLE INSIGHTSLISTEN, MEASURE, UNDERSTAND, ENGAGE
FISHING WITH THE BIG THREE
RECRUITMENT ON FACEBOOK• Remember your page – People who like it are
passionate about you – engage with them.
• Facebook Ads – highly targeted (location, interests, etc.)
• Facebook Marketplace – classified / gumtree.
• Post on your feed – your followers are following you for a reason – engage them.
• Search for people making posts about your industry.
• Use relevant hash tags (#jobs, #employment, etc.)
RECRUITMENT ON TWITTER
• Create job posts & search for candidates.
• Use “LinkedIn Recruiter” – Target candidates based on company, location, industry, skill set, keywords and then contact them directly.
• Build connections to people you already know.
• Join groups & engage in the conversation (meaningfully).
RECRUITMENT ON LINKEDIN
IT IS NOT GOING TO BE EASY
3.
CHANGE IS THE ONLY CONSTANT
UNCONVENTIONAL MARKETINGMICRO STRATEGIES, BIG INSIGHTS, & RAPID ITERATIONS
LEVERAGE YOUR PEOPLE
PRINCIPLES OF SOCIAL MEDIA
1. NOT A BROADCAST MEDIUM
2. FISH WHERE THE FISH ARE
3. NOT GOING TO BE EASY
MOBILE
ANOTHERTHREE PRINCIPLES
SAY NO TO APPS FOR APPS SAKE
1.
APPS SHOULD BE TOOLS, NOT MARKETING DEVICES
THEY MUST BE USEFUL ON AN ONGOING BASIS(NOT USE IT AND DELETE IT)
BE AWARE OF APPS JOB SEEKERS ARE USING(ESPECIALLY TO FIND JOBS)
KNOW YOUR AUDIENCE2.
Source: http://gs.statcounter.com/#mobile_os-eu-monthly-201102-201202
33%
8%
44%
13%
1%1%
GoogleSymbianAppleRIMMicroso:Other
TARGET THE DEVICES THEY USE(THESE PERCENTAGES ARE IN EUROPE)
ENABLE DESIRABLE ACTIVITIES FOR JOB SEEKERS(NOTICE THIS DOES NOT REQUIRE AN APP)
012
2436
4860
57%
51%
39%
39%
39%
33%
33%
30%
30%
16%
11%
search for jobsreceive alerts
track applicationcheck career events
review the recruitment processtips & hints
contact recruitmentapply
location based updates
email a friend
share on social
19% of job seekers use their mobile devices for career-related purposes (and more than 50% of could imagine doing so), yet only 7% of employers have a mobile version of their career website and only 3% have a mobile job app.
BEWARE THE LATEST BUZZOR HOW NOT TO FALL FOR THE QR CODE
3.
KNOW THE DIFFERENCE BETWEEN TRENDS & TOOLS(AND HOW TO USE EACH)
PRINCIPLES OF MOBILE
1. SAY NO TO APPS FOR APPS SAKE
2. KNOW YOUR AUDIENCE
3. BEWARE THE LATEST BUZZ
BONUS EXTRAS
FOUR POWERFUL TOOLSFOR FINDING THE PERFECT JOB
DREW [email protected]
