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2014 Digital Trend # 2 If Content Is King, then Contextual Content Is King Kong. Content has always been a key driver of brand marketing and corporate communications. What will change in 2014 is that content will begin to exist in a more meaningful planning ecosystem - one that is fueled by data-driven insights to provide context to communications and brand stories. Rich content will be at the heart of digital communications with three core pillars: Creativity, Context and Care. In 2014 branded content will be more creative, more contextual, and more targeted. We will see the continued rise of visual storytelling. Micro-videos will gain momentum and infographics will become the norm for brands to share ideas and concepts, internally and externally. As news outlets use more visual content, the brand newsroom will require new skillsets. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia Pacific
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WE STUDIO D APAC
22014 DIGITAL TREND #2
IF CONTENT IS KING, THEN CONTEXTUAL CONTENT IS KING KONG.Content has always been a key driver of brand marketing and corporate communications. What will change in 2014 is that content will begin to exist in a more meaningful planning ecosystem – one that is fueled by data-driven insights to provide context to communications and brand stories.
Rich content will be at the heart of digital communications with three core pillars: Creativity, Context and Care.
In 2014 branded content will be more creative, more contextual, and more targeted.
We will see the continued rise of visual storytelling. Micro-videos will gain momentum and infographics will become the norm for brands to share ideas and concepts, internally and externally.
As news outlets use more visual content, the brand newsroom will require new skillsets.
