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TEDx Valladolid 2015
Eduardo Prádanos CEO FLUOR
WH
O A
M I
?
- ‘FLUOR: Connect + Develop + Innovate’ is a creative innovation agency - Founder Innovación Audiovisual - Director Postgraduate Branded Content &
Transmedia Storytelling (Inesdi) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com
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New Creativity for Content Strategy
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FLUOR(ine) is the most reactive of all periodic table of elements. FLUOR(ine) reacts to form particularly strong compounds with most other different elements. The FLUOR(ine) name comes from the Latin "Fluere" which means ‘flow’.
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We are the biggest creative innovation agency worldwide.
CONNECT
DEVELOP INNOVATE
Connect + Develop + InnovateConnect + Develop is the new model of management and innovation development allowing the FLUOR agency to face any idea, challenges or campaigns without fear of not being responsive.
Enhancing the connection in real time for any area of innovation enables FLUOR to predict what is going to be relevant in people's lifestyle: technologies, trends, contents, tastes, fashions…
Thanks to this new model FLUOR supplies creative and effective solutions on real innovation for any brand and all kind of communication.
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I + D + iTEDx Valladolid 2015
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ADN FLUOR
FLUOR_entertainment
FLUOR_brain
FLUOR_strategy
FLUOR_lab
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FLUOR_entertainment
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New Creativity for Content Strategy
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We support the entertainment content as the most effective and complete way to hook and reach people.
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FLUOR_strategy
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New Marketing is New Business
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This is our vision to break up the problems for brands through lifestyle strategy innovation.
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FLUOR_brain
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Sharing knowledge
to be connected
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Our constant engine of thinking that allows us to be connected to trends.
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FLUOR_lab
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New Creativity For Content Strategy
BUSCAR IMAGEN
Innovation through our productsTEDx Valladolid 2015
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The creative hub to transform our ideas into real living products.
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In FLUOR we feel sure to recover the real value of concept to give consistency to new strategic visions. The concept allows the brand to be and coexist. The brand concept is what the plot to fiction content and so it's the creative key point to start successfully any proposal.
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WORKSHOP INNOVATIONTRANSMEDIA
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Several ways to access to story
Narrative universe
Co-creation
Transmedia Storytelling
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OUT-OF-HOME
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MOBILE APP
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SOCIAL NETWORKSTEDx Valladolid 2015
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RADIO
RADIO/PODCAST
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ROLES
Group 1: Out-of-home
Group 2: Mobile APP
Group 3: Social Networks
Group 4: Radio/Podcast
C + D + I
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BENEFITS
Efficiency
Real experts
Improved customer service
Budgetary efficiency
Honesto work
Real innovation
Low fat
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Process optimization
I NECONN CT DEVELOP N OVATE
CO
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CT
Eduardo Prádanos Grijalvo
@EduardoPradanos
Mobile: (+34) 647693990TEDx Valladolid 2015
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CONNECTDEVELOPINNOVATE
