Getting started with Google+

Getting started with Google+

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Please post your questions through out

What we’ll cover in this Google+ Hangout

•What and why

•Setting up your Google+ Page

•Optimising your Page

•Managing your Page

•Posting and Circles

•Google Hangouts

•Google+ Local

•Google Authorship


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The What and the Why - What is Google+ and

why should you be using it? • More than 540 Million active users

• Social Media platform created by Google so it’s going to help you be optimised in Google’s search

• Remember it assists with SEO but not a short cut

• Google, Google+ and Youtube are the same company – the more fresh original content you give them the better

• People use Google+ to search for businesses as well as Google. Especially using Google+ local


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Setting up your Page

• To set up a Business page you must first create a personal profile so you can act as the owner. (the owner will remain anonymous)

• Make sure you create your personal profile using your real name not the company name.

• Everyone who has a gmail address will automatically have a Google+ profile you just might not know it! – When you log into your gmail you will see your name with a ‘+’ next to it, click on this and it will take your through to your profile.

• If you don’t have a gmail address sign up and follow the above.

• If you already have a Business YouTube account set up with a gmail address you should use this address and profile to create your Business Page so you can link the two accounts up easily.


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• Once you have your profile click on the home tab and click on

Pages to create your business page.


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• Select a category that best describes the type of page you want to create

• If you have a store front or location is important to your business (E.g. If location is one of your keywords like ‘Plumber in London’ or ‘Cat Groomer in Reading’) be sure to select Local Business or Place.


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Optimise your Page

• Profile and Cover photo

• Fill out your about section

• Add Links to all the places your business is present on the web e.g website/blog/social media channels

• Add photo albums/videos – The more content on your Page the more engaging it will be.

• Your YouTube and Google+ account will automatically connect if you are using the same gmail address for both accounts. Which means your YouTube videos will stream through to your Google+ page.


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Managing your Page

• You can create a separate login for your business page so you don’t have to access it through your personal profile all the time.

• This is useful to allow third parties manage your page• Go to your Page Settings by clicking on your image in the top right

hand corner, scroll down to ‘Third-party tools’ and set up a password for you Page. Google will also provide you with a separate login for your Page.


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Adding Managers to your page

• Page Settings > Managers> Add Managers


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Claim your URL


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• New feature rolled out last week• Now you have set up your Page as an individual account you can

go to your account settings on your Page and click on the edit profile option under your Picture


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•Here there will be an option to claim your personalised URL


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Dashboard•Allows you to view your insights – How many times your business was seen and clicked on Google+, search and maps.


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• Shows the top search terms used to find your business – Useful to see what your keywords are


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• From here you can also advertise your business by designing and creating PPC adds


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• Edit your business information – This information shows up in Google Maps, Search and World

•E.g. Phone number, opening hours, business description


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People

•Here you can view and organise your circles. Like Twitter lists you can organise the people you are following in different groups.

•You can name these groups anything you want. These names are private so your followers wont know what groups they are in.

•Here under the discover tab you can search different categories provided for people to follow e.g travel, sports, fashion


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What’s hot

Here you can see what’s trending on Google+ similar to Twitter you can use hashtags when posting to optimise your posts.


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Communities

Communities are a great way to interact with others and become thought leaders in your field.

Most communities will require you to comment on a couple of other posts first before posting your own articles to encourage interaction


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Events•Similar to Facebook you can create events on Google+

•You can invite people personally by their email or invite your circles separately. Being able to invite your circles separately allows you to easily target your different audiences

•Have the option to add your own personal image, your location and an option whether guests can invite others and add their own photos.


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Posting basicsRemember• You can use hashtags to optimise your posts

• If you are mentioning someone you should always put a ‘+’ before their name. Once you start typing their name Google will give you a drop down menu you choose from. This means they will be notified of your mention.

• You can share your posts with the public if you choose or you can target your posts at your individual circles. Remember only the people within your circles that are aslo following you will see the posts.

• You can add photos and links to your posts to make them engaging.


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Hangouts On Air•Here you can view live Google Hangouts that are taking place as well as starting your own Google Hangout On Air.

•What’s the difference between a Google Hangout On Air and a Google Hangout?

•When naming your Google Hangout On Air make sure its Keyword enabled for SEO purposes

•Invite your circles or individuals. You can have a maximum of 9 people in a Hangout but it will be broadcasted off your page for anyone to watch


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LocalGoogle Local allows people to:

•Publish reviews and photos of businesses

•View pages reviews and photos

•Find place recommendation based on their location

•You have the option to make your Page local when setting up your Business Page


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Google AuthorshipWhat is it?

•When your picture shows up in Google search results next to your blog posts / content you have published.


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• Build a reputation – Puts your name on your content – helps you build your reputation as an industry expert

• Stand out in search results – Giving a name and picture to your content provides your readers with a higher level of trust. Adds a human element.

• Higher Click through rates – Main advantage – Makes your blog stands out. Research shows it increase CTR by 150%!


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How to get it…

• Need a profile

• Link from your profile to your blog – In the Links section enter your blog URL and other sites you contribute to

• Link to your G+ profile from your blog –

<a href=”https://plus.google.com/u/1/113168913600527280235/posts?rel=author” >Google+</a>


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Things to remember

• Even if you just use Google + to publish your content its worth getting your Page set up to assist you with SEO

• Gives you control of how your Business looks in Google’s search results

• Google Authorship feature is great for Bloggers!


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Getting started with Google+