Google AnalyticsGoogle Analytics. Getting Started 1.Register with Google Analytics www.google.com/analytics.

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    22-Dec-2015

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  • Slide 1
  • Google AnalyticsGoogle Analytics
  • Slide 2
  • Getting Started 1.Register with Google Analytics www.google.com/analytics
  • Slide 3
  • Getting Started 2. Get the Google Analytics Module www.drupal.org/project/google_analytics
  • Slide 4
  • Getting Started 3. Configure the module Your site > Configuration > System > Google Analytics
  • Slide 5
  • Getting Started 3. Configure the module Your site > Configuration > System > Google Analytics VIDEO WALKTHROUGH VIDEO WALKTHROUGH
  • Slide 6
  • Slide 7
  • Some setup questions
  • Slide 8
  • Should you upgrade to Universal Analytics? https://developers.google.com/analytics/devguides/collection/upgrade/index#benefits You might already be using Universal Analytics! On Google: Look for Analytics.js in your tracking script (not ga.js or others) On Drupal: Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support Universal Analytics
  • Slide 9
  • What are Accounts, Properties, and Views? Look for Analytics.js in your tracking code (not ga.js or any other script) Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support Universal Analytics All the data belonging to a single tracking code Your data, as presented by Google after filters have been applied Basically everything
  • Slide 10
  • Are you tracking the wrong traffic? Your GA Data Your Test Site Your Live Site Any random site UA-39779745-1 The Problem
  • Slide 11
  • Are you tracking the wrong traffic? The Solution: Use a hostname filter https://blog.kissmetrics.com/protect-analytics-from-hacking/
  • Slide 12
  • Are your filters going to destroy your data? The Solution: Make sure you have a Testing view
  • Slide 13
  • Are you tracking internal search? You probably should be! Google Analytics View settings Google Analytics Module settings
  • Slide 14
  • Lets jump into the data!
  • Slide 15
  • Contextual HelpInline Education Google Analytics Academy https://analyticsacademy. withgoogle.com/explorer https://analyticsacademy. withgoogle.com/explorer Lynda.com Essential Training www.lynda.com/Google- Analytics-tutorials/ Google-Analytics-Essential- Training/160343-2.html www.lynda.com/Google- Analytics-tutorials/ Google-Analytics-Essential- Training/160343-2.html More Resources