Getting Started with Google Website Optimizer

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    16-May-2015

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Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

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  • 1. Google Website Optimizer 101
    February 2010
    Adam Wareadam@swellpath.com
    @wheresitworking

2. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive
1
About Adam (@wheresitworking)
Principal at SwellPath Interactive, a boutique digital marketing agency in Portland, Oregon
Analytics pro with enterprise level experience with Google Analytics, Omniture, and Webtrends
Site usability and conversion optimization master
3. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive
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What is Optimization?
Testing and refining content and design elements on your website through a calculated process
4. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive
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Why Optimize?
Optimization enables you to enhance visitor experience and increase conversions
5. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive
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Basic Process Flow
6. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive
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Google Website Optimizer Basics
Launched in October 2006
Tied into the Google Analytics accounts you have admin access to
Requires tagging on any pages being tested, and conversion pages
Relatively easy to deploy and administer
7. Google Website Optimizer 101|Copyright 2010 SwellPath Interactive
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First Step: Determine and Define the Test
Identify what page you want to test
Make sure there is a clearly defined conversion event
Is this an A/B or multivariate test?
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A/B Tests

  • Testing 2 or more versions of a page with significantly different layouts or design