Getting Started With Google Analytics

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    20-Aug-2015

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<ol><li> 1. Getting Started with Google Analytics<br />Adam WareSwellPath Interactive<br />@wheresitworking<br />adam@swellpath.com<br /></li><li> 2. About the Speaker<br />Owner/Principal at SwellPath Interactive<br />Background rooted in web development<br />+10 years web development &gt; online marketing<br />Business Analyst at Webtrends<br />Experience implementing web analytics for Fortune 500s and small businesses<br />Certified Google Analytics Qualified Individual, and Google Adwords Professional<br /></li><li> 3. Brief History of Google Analytics<br />Developed from Urchin acquired April 2005<br />Publically available to all users since August 2006<br />Current tag rolled out in late 2007<br />Major upgrades in Q4 in 2008, 2009<br /></li><li> 4. Getting Started What you need:<br />A Google Account http://google.com/accounts<br />A website<br />Access to your websites code (or CMS in some cases)<br /></li><li> 5. Creating a GA account<br /><ul><li>Login tohttp://www.google.com/analytics</li></ul></li><li>General Information<br />URL &amp; Account Name<br />beyond the pageview: what's going on with your dynamic content?<br /></li><li> 6. Contact Information<br />Enter proper contact information<br /></li><li> 7. A Bit About Domains<br />Google uses first party cookies for all sites<br />By default, it uses different cookies for every sub-domain<br />You can specify otherwise<br />Easy for multiple sub-domains<br />Not so for cross-domain tracking<br />Getting Started with Google Analytics<br /></li><li> 8. Adding Tracking Code - Domains<br />Select the domain option you want<br />Getting Started with Google Analytics<br /></li><li> 9. Adding Tracking Code - AdWords<br />Tying analytics to AdWords; complete the process in AdWords<br />Getting Started with Google Analytics<br /></li><li> 10. Analytics Settings<br />You should see the Analytics Settings page upon success<br />Getting Started with Google Analytics<br /></li><li> 11. Editing Profiles<br />Click Edit next to the appropriate profile<br />Getting Started with Google Analytics<br /></li><li> 12. Profile Settings: Checking Status<br />Google will proactively look for the code on your home page, if it is not there an error will be displayed<br />Getting Started with Google Analytics<br /></li><li> 13. Editing Your Profile Information<br />Getting Started with Google Analytics<br />Basic Information<br /><ul><li>Default Page </li><li> 14. Excluding Parameters </li><li> 15. Ecommerce</li></ul></li><li>Setting Up Site Search<br />Tracking Site Search<br />Getting Started with Google Analytics<br /></li><li> 16. Goals<br />Basics about goals:<br />Conversion Events<br />Limit of 20<br />Heavily Dependent on page URIs<br />Getting Started with Google Analytics<br /></li><li> 17. Setting Up Goals<br />Example: Contact Us Form Completion<br />Getting Started with Google Analytics<br /></li><li> 18. Fun with Funnels<br />The steps to conversion<br />Getting Started with Google Analytics<br /></li><li> 19. Filters can be used to:<br />Filter out traffic from your home or office<br />Filter out traffic from a sub-domain, domain, or to a directory<br />Filter out sources<br />Modify URIs<br />Getting Started with Google Analytics<br />Filters: Overview<br /></li><li> 20. Filter example: filtering out traffic from an IP address<br />Getting Started with Google Analytics<br />Creating Filters<br /></li><li> 21. Adding &amp; Removing Users<br />Getting Started with Google Analytics<br />Controlling User Access<br /></li><li> 22. Google Analytics Help: http://www.google.com/support/googleanalytics/<br />Google Code (Technical Documentation):http://code.google.com/apis/analytics/docs/<br />Google Analytics Blog: http://analytics.blogspot.com/<br />Official Discussion Groups:http://code.google.com/apis/analytics/groups.html<br />Getting Started with Google Analytics<br />Resources<br /></li><li> 23. Thanks!<br />Feel free to reach out if you have any questions!<br />Adam WareSwellPath Interactive<br />@wheresitworking<br />adam@swellpath.com<br /></li></ol>

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