7 0 .7 M e d ia, G r o u p LLC

Abbreviated Business Plan &

Financial Overview

(See accompanying document for the complete business plan.)

MISSION STATEMENT 70.7 Media Group, LLC (70.7) will capitalize on the ever-evolving entertainment market across the world. Through the production and promotion of high quality entertainment we will introduce innovatively superior artists and products into the general market, in an effort to revolutionize and revitalize the entertainment industry. Located in Atlanta, Georgia, the company will become highly profitable through the sale of pre-recorded music product, videos, and various products used in the mass marketing of our music.

70.7 will own and control the masters (master copies), copyrights and licenses of its product, which will enable 70.7 to create immediate revenue streams while growing its music catalog into a multi-million dollar asset.

70.7 affiliates

- P ic t u r e L R Jin Noguchi; Japan Exec. Dir.(Parteneri Holdings)/ Ray Sefo (K-1 Heavyweight Champ), / Tomohiro Maki, / . , ; / (7 0 .7 K e n n e t h G M c Le n d o n II C h a irm a n C EO

, )M e d ia G r o u p LLC , / Jim Ikeda (Parteneri Holdings), / Mike Ikeda; Executive Advisor (Parteneri Holdings), /Wilmer Valderrama; Actor (That 70's Show), / Chris Gantz; CEO (S1 Audio)

2009 CES in Las Vegas, NV

EXECUTIVE SUMMARY

70.7's Chairman, Kenneth Goldwire McLendon, II, has spent the last 14 years working alongside some of the entertainment industry's most well-known and respected figures.   As an artist, writer, and talent scout for Platinum Vibe/Casa Soul records (ATCO) in the late 90’s Kenneth worked with such artists as Sweet Sensations and Tony Terry. There he honed his skills in production, and artist development. Kenneth recently served as the Director of Business Administration for ITS R Media, founded by multi-Grammy award nominated Producer Scott "Shavoni" Parker.   He is now Financial Coordinator for Warner Bros. Records. There he works closely with WBR labels, approving and forecasting budgets. Kenneth is also the direct liaison to Nonesuch records, one of WBR’s most successful subsidiaries.

As a producer, artist, and songwriter Kenneth has shared his talents with such musical visionaries as Andre Crouch, Paul Simon, Natalie Cole as well as legendary Grammy award winning writer/producer Keith Diamond. 

70.7's Vice-Chairman, Nicole Yvette Riggins, in the past 11 years has designed a new artist/producer development regimen that has helped to launch some of the entertainment industries most promising stars.  Some of her former clients include SEASAC's Producer of the Year and Grammy Award winning producer, Bryan-Michael Cox; Tony Towerz formally of the group 4.0 Savvy/A&M.  Ms. Riggins has worked with and learned from the industry's most innovative administrators and has acquired from those relationships the unique ability to retain even the most temperamental artists and producers, as well as the staff members to support each individual.  Ms. Riggins has supported the development of several new artists, focusing on each artist as a complete person.  Ms. Riggins creates a family environment with both her clients and her staff the enables her to allow the focus of the artist and staff to create the best possible product.

7 0 .7 , M e d ia G r o u p LLC E x e c u t iv e S u m m a r y

’C o n t d

70.7 Artists, writers, producers

2007 NARAS Producer of the year Bryan-Michael Cox

Multi-Platinum Award winning singer/actress A gnes Monica

Groundbreaking Alt. Rock bandS WS

Songwriter/Producer (Monica, Tyrese, Mario)

T. NiblackGrammy Award winning producer Scott

“Shavonie”Parker

C O M P AN Y D ES C R IP TIO N In t r o d u c t io n

70.7 distinguishes itself through its commitment to each of its artists. In stark contrast to the typical scenario in which a record company spends more money producing the music than they do in its marketing and promotion, 70.7 will utilize a stable of experienced

and resourceful producers to ensure the highest quality product within established production budgets. This, in conjunction will guarantee the impetus necessary to create

"winning" products in the marketplace.

70.7 will apply the traditional industry practice of cross-collateralization of deals in which the record company secures a percentage of the profit garnered through various

revenue generating agreements secured by the company on behalf of the artist. 

Each of the albums that 70.7 produces and owns will create valuable short-term streams of revenue, with the possibility of even greater long-term revenue streams based on our

cross-marketing practices. Owning and controlling the rights to each of its albums will enable 70.7 to grow its music catalog into a valuable asset, one of several-hundred revenue producing titles

D e v e lo p in g t h eLC A

!CONFIDENTIAL!Contact: Ken McLendon @ kmjay77@gmail.com

For further details

As the product develops, and its popularity grows, 70.7 will seek licensing agreements with companies such as Microsoft and Apple. It is our intention that the LCA become the primary source for distributing content for the entertainment industry worldwide.

M a n u f a c t u r in g &D is t r ib u t io n

A plethora of options are available to satisfy 70.7's requirement for quality manufacturing and reproduction of compact discs, and videos. 70.7 will out source this function to one of many manufacturing outfits in the industry. These vendors will be selected based upon quality of product, ability to meet delivery deadlines, payment terms, inventory and storage options, as well as price. Ultimately the primary source for distributing all 70.7 music will be the LCA.

M a r k e t in g & P r o m o t io n

Among 70.7's primary goals is to design and provide innovative and effective marketing for its artists.  

As music is being produced in studio, promotion and marketing strategies will be formulated that allow our artists to appeal to diverse audiences thus increasing our revenue possibilities.   70.7 will institute its innovative cross-marketing strategies for all

their artists using new technology created by founder, Ken McLendon.   

It is imperative that the marketing plan for each new release is in motion several weeks before the product is completed in studio.  70.7 will employ multifaceted promotional strategies for its product releases including: hiring regional independent

record promoters and creating radio promotions, Internet sites, broadcast videos, dance club promotions, in-store/co-op promotions and promotions to the general public through print, video and television mediums.

  To support the sales of pre-recorded music, 70.7 will produce and release music videos for each album released by the

company. Existing affiliations in the video sector of the industry allow the company to produce top quality video productions while minimizing budgets.  At this stage, music videos will be created for 3-4 songs on the album, which will be released as "singles", as a prelude to the full album release. 70.7 will contract with independent record promoters to interface with radio

station program directors and music video network directors. Public relations firms will be hired to publicize and promote 70.7 recording artists.

 

M e r c h a n d is in g A lucrative profit generator for 70.7, merchandising opportunities will be created upon and around company artists and products in concert venues and retail outlets, alike.

Concert merchandise (t-shirts, sweatshirts, hats, programs, posters, buttons, etc.) is typically sublicensed to a merchandising company specializing in retail operations at large concert venues.

Retail merchandising strategies will be coordinated and planned with the assistance of advertising agencies and public relations firms. The chief objective will be to create alliances with apparel manufacturers for 70.7 artists, similar to the manner in which athletic shoe manufacturers attach an athlete's name or image to a particular shoe.  In this case each product is marketed in direct conjunction with the other.  Of course, these opportunities will become more readily available as the artist's reputation increases.  Nonetheless, 70.7 will work to make inroads in this realm early on as it plays an integral part in our cross-marketing scheme.

C o n c e r t P r o m o t io n

As a related means to increase exposure for the company artists, 70.7will plan and promote several live concert shows a month. Shows will be staged at a charity of major concert venues

throughout the region. Revenues will be generated from the sale of tickets, concessions and merchandise. Early on, the company will plan and promote two shows per month. This will

allow 70.7 the opportunity to attract outside talent to perform in the Los Angeles metropolitan area. It is anticipated that as this division of the company grows, regional promotion contracts

will be established allowing for expansion and increased revenues.

TH E MAN AG EM EN T TEAM G o a ls & O b je c t iv e s

The strength of 70.7's management team is derived from the blend of experience, creativity, savvy and energy. The individuals who occupy key positions within 70.7

are dedicated and prepared to ensure 70.7's success and profitability.

C h a r it a b leE v e n t s

C h a r it a b le E v e n t s

• 70.7' s Completing theCircle Foundationwill join with local charities in the hometowns of each of our artists and producers to help facilitate each artists giving back to the community from which he/she came.  Completing the Circle will provide several programs in these communities that are designed to break the cycle of drug abuse, family violence, lack of education and financial irresponsibility. The success of this division of our corporation will be based on raising funds from other corporate sponsors as well as from our artists and producers.

TH E F IN AN C IALP LAN

70.7 has developed a sound, conservative financial plan that provides the founders, investors and employees the opportunity for financially capitalize. The following paragraphs provide valuable details and insight to the figures, which comprise the plan.

• Achieve overall positive cash flow within the 1st quarter of 2010• Take advantage of prompt payment discounts offered by vendors • Meet or beat target budgets for project production, promotion and corporate overhead expenses • Decrease the manufacturing cost per unit (CDS) to under $1.02 through volume discounts • Meet conservative projected sales targets • Position the company to allow investment partners, founders and employees the opportunity to financially capitalize on 70.7's profitability. • Maintain balance sheet attractiveness for potential public financiers and investors • Adhere to typical industry financial ratios • Adhere to all required federal and state laws in all aspects of the business • Institute an employee profit sharing plan

F in a n c ia lR a t io n a le

The financial rationale accurately describes the various assumptions, which comprise the pro forma income statements, and statements of cash flow. In all cases, these assumptions follow a conservative approach.

Sales Revenue Income Statement   70.7 will generate the majority of its revenue from the sale of pre-recorded music products. This includes compact discs (CDS), LCA's™, downloads, ringtones, and ringbacks.  For purposes of revenue forecasts, management has projected varying unit volumes for each of its projects. Sales will occur within a fifteen-month time frame from the release date. Based upon the intensity of 70.7's marketing plan/budget for its projects, the following unit projections will be quickly attained and surpassed.   Pop/Rock Act=250,000 units/release Hip Hop/R & B Act= 250,000 units/release CCM Act= 125,000 units/release Gospel Act= 125,000 units/release   70.7 will gross approximately $11.95 for each full-length compact disc sold.

Manufacturing of CDS will be subcontracted. Applying discounts available with large quantity purchases, 70.7 will obtain a price of $1.19 per CD. As unit totals increase, manufacturing costs are expected to drop 10-15%. As previously stated it is our intention that the LCA become the primary source for distributing content for the entertainment industry worldwide.

G e n e r a l & Ad m in is t r a t iv eE x p e n s e s

It is management's intention to minimize G&A expenses in an effort to keep overhead expenses manageable. A list of applicable expense items including associated monthly amounts is attached.

Statement of Cash Flow

Accounts Receivable - A/R are conservatively projected with 45% of A/R collections occurring in a 1-29 day period and the remaining 55% in a 90-120 day period. The majority of accounts receivable will be outstanding from the distribution company, which receives payment directly from retailers and will subsequently remunerate 70.7. Because of the extended nature of A/R in the industry (typically 60 days), 70.7 will utilize A/R Financing to assist its cash position in the first twenty-seven months of operations. A 3.5% A/R financing fee is incorporated in the financial model. The size, strength and reliability of 70.7 distribution partners will provide a traditional financial institution or an A/R factor with the proper security to create a working relationship for 70.7's paper.

Inventory - Inventory for album releases and upcoming product has been conservatively projected. Despite the fact that lead times for manufactured products are approximately two weeks, 70.7's financial model calculates inventory purchases in the following manner: 30% - 60 days prior to sale and 70% - 30 days prior to sale. The majority of the pre-recorded music product will be stored with the manufacturer and shipped directly to the distributor's fulfillment/distribution centers. A small amount of sample (1,000-2,000 units) and promotional products will be kept on hand at 70.7 corporate offices.   Accounts payable - For purposes of this financial model, A/P is separated into two categories: Manufacturing A/P, and Artist Royalty/Mechanical A/P. Adhering to the conservative approach, the model is constructed with Manufacturing A/P being paid in the same month that the expense is incurred. Artist Royalties will be accumulated and paid at close of each quarter.

Project Production Budgets - These vary depending on the genre of the project. Established relationships and affiliations in the industry enable 70.7 to produce its projects over a ninety-day period, for less than half the typical cost paid by a major label record company. Production budgets will begin in the range of $100,000.

Marketing & Promotion Budgets - These vary depending on the particular genre of music.

At 70.7 the marketing and promotion of a project is as vital to the project as the recording of the music.  Projects produced and released will be allocated approximately $700,000.  Marketing budgets will be expired through the course of fifteen-month marketing campaigns.

Balance Sheet

The following assumptions are made in the projected Balance Sheets.

Cash- The financial model is designed to portray the accumulation of cash in the company. Cash outlays relating to dividends on common/preferred stock, employee profit sharing, and capital expenses, etc., have been intentionally not included. Moreover, the plan does not address the tax implications of "holding" this amount of accumulated earnings.

Property & Equipment- Property and equipment acquisitions include initial office equipment, pre-production studio equipment, executive residence and leasehold improvements (office/studio).

Investment Opportunity

70.7 is offering options to cater to short and long-term investor needs and requirements. 70.7 seeks to keep the structure of the financing simple and flexible. 70.7 is prepared to offer a package consisting of debentures, and profit sharing options

70.7 Media Group will capitalize on the ever-evolving entertainment market across the world. Through the production and promotion of high quality entertainment we will revolutionize and revitalize the entertainment, electronic and consumer electronic industries.

70. 7 have entered into a verbal agreement with Parteneri Holdings. Parteneri Holdings is the authorized broker for such companies as SoftBank/GTE, Microboard, and Sync1 Audio. Through this relationship our company will become highly profitable through the sale of its technological advancements, pre-recorded music, major motion picture productions, animation as well as through various strategic acquisitions. Based on recent profits statements 70.7 are seeking $ 23 million in venture capital investments for this exciting company. These funds will be used to:

establish corporate offices,

maintain overhead expenses,

acquire and secure recording artists

fund project production budgets

fund multi-faceted marketing and promotion budgets

develop technological advancements (LCA)

O u t lin e d b e lo w is a b a s ic o v e r v ie w o f t h e u s e o f 5 - .f u n d s o v e r a y e a r s p a n

Total Use of FundsExecutive Staff (8): $90k per x 5 yrs = $3.6 million

Artist Advance (3) (recoupable): $60k 1 album

$180k

Producer Staff (4): $60k per x 5 yrs $1.2 million

Admin. Staff (5): $65k per x 5 yrs = $1.625 million

Typical Artist Budget 15 mo. Campaign (varies): $650k x 3=

$1.95 million

Overhead (utilities, mortgages, not including payroll) x 5 yrs =

$5.6 million

5 yr Total = $14.155 million

LCA Development (Outsourced to S1 Audio)

Initial office setup

- P r e P r o d u c t io n -E q u ip m e n t f o r P r e (2 P r o d u c t io n S t u d io

)R o o m s1 Neumann U87Ai Large Diaphragm Microphone @ $3200

2 Bluebird Condenser Microphone @$300 $600

10 Boom Stands @$50 $500

6 Chairs@ $100 $600

2 Console Units @$1500 $3000

5pc. Lounge Furniture @ $5000

10 Pop Screens @$20 $200

2 Crown Power Amp @$700 $1400

1 Logic Software $500

1 Waves Mercury Bundle (Software) $12900

1 Sound Patch Software $6000

2 Laser Printer @$150 $300

2 Macintosh Computer @$1600 $3200

4 Mac Compatible Displays @$400 $1600

2 Sofa @$2000 $4000

4 Yamaha HS80M Monitors @$350 $1400

2 Yamaha HS80M (Sub) @$500 $1000

4 Event Monitors @$1500 $6000

2 Mackie Big Knob Studio Command Center @$300 $600

2 Mackie HR824 speakers @$600 $1200

40 Misc. Audio Cords @$5 $200

40 Misc. Midi Cords @$5 $200

Total Pre Production Equipments $53,600

Grand Total: $22,075,215