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Media scenario 18.7.14 abp majha
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Week 21-28’2014
MCCS
ABP MajhaWeek: - 21-28’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
16
43
0
% Genre Shares
Source : TAMPeriod : Wk 28’14
Vs. Last year genre share up by 10%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.6
3.9
Wk 21-28'13 Wk 21-28'14
Source : TAM Period : Wk 21-28’2013 & 2014
ABP Majha ruling the chart with 38% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Marathi0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
38%
25%22%
15%
% Mkt. Share
Wk 21-28'14
Source : TAM Period : Wk 21-28’14
ABP Majha the leader in reach
Source : TAM Period : Wk 21-28’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416 14
13 12
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211 10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 21-28’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 32% 45% 45% 36% 43% 38% 38% 38%IBN Lokmat 26% 24% 20% 30% 24% 25% 25% 25%TV9 MAHARASHTRA 21% 8% 12% 13% 10% 15% 15% 15%Z 24 Taas 21% 23% 23% 22% 22% 22% 22% 23%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 28’14
Date Time From Time To Programme Genre TVT 000s09/07/2014 20:58 21:13 MAJHA CITY NEWS News Bulletin 166
10/07/2014 22:00 22:57 10 CHYA BATMYA News Bulletin 141
11/07/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 138
11/07/2014 9:32 9:43 KHEL MAJHA Sports Magazine 135
07/07/2014 7:59 8:55 NAMASKAR MAHARASTRA News Bulletin 132
09/07/2014 7:58 8:54 NAMASKAR MAHARASTRA News Bulletin 127
09/07/2014 19:59 20:25 MAJHA CITY NEWS News Bulletin 124
10/07/2014 17:57 18:29 MAHARASHTRA DESHA News Bulletin 122
08/07/2014 21:17 21:55 ABP MAJHA VISHESH Interviews/Port 119
09/07/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 118
Thank You
