Embed Size (px)
Citation preview
Social Media, Viral Marketing
and Public RelationsJoseph Martinelli, Ed.D.Saturday, July 9, 2011
Twitter WordPress FaceBook Youtube Flickr Linkedin Slideshare
Social Media Tools
a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.
active role in the evolution of social software and Web 2.0
Salad Bar vs Melting Pot
Mashup!
Business◦ focus data into a single presentation and allow
for collaborative action Consumer
◦ combines data from multiple public sources in the browser and organizes it through a simple browser user interface
Data◦ similar types of media and information from
multiple sources to form a single representation…results in a new and unique Web Service.
Three Types of Mashups
Goals and Focus◦ Financial – Revenue, Expenses, Leads
Customers or End Users◦ Satisfaction, Support, Community Building
Brand◦ Awareness, Thought Leadership, Innovation
Design a Program Specific to Your Goals
Social Media – What do I do Now?
Industry Trends
Key words and search terms
Influencers to follow
Competitors
Design a Program Specific to Your Goals
Monitoring Tool◦ Listening & Measurement
Google Alerts Addict-o-Matic Trendistic SocialMention BlogPulse BoardReader
What Tools do I Use?
•Social, Recruiting, Community building and linking, blog, video, building friendships
• Engagement, networking and recruiting
• Headlines, ENGAGEMENT, sales, issue solving, insight
• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts
Blog
What Tools do I Use?
Social Media - How do they all together?
ViralMarketing
YouTube
WordPressBlogSlideShare
Flickr
Tool Purpose & Strategy Priority (1-5)Key Focus on 1 & 2
Monitoring Tool
WordPress Blog
Community
Youtube
SlideShare
Developing a Plan
Goals Social Media Application
Tools to Measure
Better insight & information Shared
Conversation monitoring and feedback
Monitoring ToolSocial Mention
Awareness # of people reached Site VisitorsTwitter FollowersBlog Comments
Quicker Sales # of interactions Leads, Deals, Revenue
Customer Support and Satisfaction
# issues addressed and solutions found
CRM Tools such as SalesforceTwitter
Continuous Innovation
# of ideas implemented
Monthly Assessment
Measurable Goals
Goals Social Media Application
Tools to Measure
What are YOUR Goals!
Resources & Key Terms
Resources
Google Alertshttp://www.google.com/alerts
Addict-o-Matic◦ http://addictomatic.com/
Trendistic◦ http://trendistic.com/
SocialMention◦ http://ww.socialmention.com/
BlogPulse◦ http://www.blogpulse.com/
BoardReader◦ http://boardreader.com/
CRM◦ Customer Relationship
Management
ROI◦ Return on Investment
Monitoring Tool◦ Measures how much
buzz you are getting on the internet
