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IR Smartt is a Texas-based media consulting company. We specialize in creating effective social media campaigns for public companies. Here's a glimpse at how we do it...
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SOCIAL MEDIA FOR
INVESTOR RELATIONS
Social Media for Public Companies
Social Media provides the unique ability for your public company to be:
• Visible and professional everywhere on the web
• Aware of everything happening in your industry
• Accessible to everyone with an investment portfolio
• First to react to changes in the online world
Social Media Benefits #1
CONSISTENT ONLINE BRANDING
Company Website
Skype
Yahoo Finance
Twitter Vimeo
Blogs
YouTube
FacebookSlideshare
LinkedInGoogle Finance
No matter where people look they should find company-approved content and
graphics that reflect the professional image of your organization.
We manage branding within the following networks:
Social Media Benefits #2
Regular communication with shareholders, the general public and
online influencers in the investment community can create loyal
company advocates and enhance the company’s reputation.
SHAREHOLDER ENGAGEMENT
*Brandfog’s 2012 survey of over 10,000 Fortune 500 employees
Social Media Benefits #3
REPUTATION MANAGEMENT
Get ahead of the message and know where conversations (about you)
are starting, in real-time! Respond quickly with relevant content and
have you’ll turn negative sentiment into a positive brand impression.
A 2010 study of Fortune 100 companies found that only 9% had control of their company’s top 10 Google search, news, blog and social results
• 23% had bad or negative press on page 1 of a Google search for the company• 11% had bad press on the first fold (top 5 results)• Only 8% had 100% good web pages listed.• 16% had a severely bad reputation management issue on the first page of Google.• 24% of the bad items found seem to be opinions of a single person, versus public knowledge.
*ReputationManagers.com
Social Media Benefits #4
STREAMLINED COMMUNICATION
Communication via social media can dramatically reduce IR man hours
and provide insight into the perspective of stakeholders. Monitoring of
incoming social messages means conversations happen instantly.
“I would say that there is one greatly overlooked point… (is) the
amount of time platforms like Twitter and Facebook can save a
person or a company. Twitter (especially) is a fast way to share
information with an info-hungry audience…”
Serena Ehrlich
Director, Marketing – Mogreet
So why then is Social Media so necessary for your Public Company?
Where to from here?
THE GOOD: CONVERSATION IS HAPPEING
Your company is likely mentioned online everyday. Daily mentions peak after
traditional PR efforts. Who is talking and what is the general sentiment? These
are things we MUST know and that we can tell you.
THE BAD: WHAT’S BEING SAID?
That’s a good thing. Any conversation is a positive. It creates opportunity for
your company to engage stakeholders. We’ll show you how.
THE URGENT: MORE IS SAID EVERYDAY
With dozens on active pundits in social media and blogs, the greatest risk to
your company’s online reputation would be not to enter the social conversation.
Development
Our strategy includes:
• A full web audit
• Social profile audits
• Branding / message overhaul
• Discovery tools setup
• Style-guide submission
We’ll get on top of your online branding
by ensuring that search results and
social profiles are owned and managed
by your company. Discovery tools we
allow us to inform you every time the
company is mentioned in the future.
Social Engagement
Everyday as news and blogs mention your company, we’ll be on top of it. Using
our social engagement dashboard, our two companies will collaborate to get
your responses out quickly. As PR is distributed, we’ll track it’s effectiveness
and monitor the response from the general public and stakeholders.
Our daily responsibilities:
• News and Blog Monitoring
• Real-time Social Discovery
• Social List Management
• Company Collaboration
• Assignments
Content Creation
We assist with:
• Drafting
• Recording
• Editing
• Publication
• Syndication
Content Creation focuses on using existing company resources combined with
simple recording devices and training (even of your CEO) to tell the story of the
business through vibrant video and graphics.
Reporting and Analytics
Our social analytics reporting offers detailed information on the number and
quality of your company’s social connections. Measurement metrics include:
• Growth of social connections
• Engagement with Stakeholders
• Website traffic from social media
Case Studies in Social Media
Info-Graphic Case StudyBest Practices Overview
How Coke Uses Social MediaOpportunities for Public Companies
For More Information…
IR SMARTT INC.
401 Congress Ave – Suite 1540
Austin, Texas. 78701
(512) 687- 3427
get @ irsmartt.com
http://irsmartt.com
Or contact our principals directly:
Tim Howard – President / CEO – [email protected]
Michael Noonan – Treasurer / CFO – [email protected]
Paul Ruescher – Vice President – [email protected]
