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# CIPRsm
Media Relations Modernised
# CIPRsm
# CIPRsm
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Conversations
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Media relations dilemma
# CIPRsm
# CIPRsm
# CIPRsm
Over 80% of journalists are on Twitter
# CIPRsm
• Finesse your outbound media relations• Create tailored Twitter lists to widen
awareness• Organic versus engineered conversations• Get the full picture• Be alerted to and keep up with relevant
conversations as they happen
Modernised Media Relations
# CIPRsm
Identify
# CIPRsm
The “Influence” wars
VS
VS
# CIPRsm
Listen and Engage
Tweetdeck Twitter lists
# CIPRsm
# CIPRsm
2 Hours and 9 Minutes
# CIPRsm
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# CIPRsm
Summary• 27 different journalists• 9 outlet accounts• 17 outlets Evening Standard, BBC,
ITV, Sky, Press Association, Guardian, Sun, Daily Mail, Daily Mirror, Independent, IoS, MSN UK, Yahoo UK, Money Saving Expert, Confused, Moneywise Magazine, This is Money
• 6 articles
# CIPRsm
# CIPRsm
Thanks @AdParker