MARKETING AND PUBLIC RELATIONS

Marketing Department Organizational Chart

Marketing Admin

Annual Gala

Event Marketing

Social Media

Linking Public, Inc.

Public Relations

Ad Agency

Ads/Direct Mail

Webmaster

Production / Traffic

Outside Design

Graphics Designer

Copywriter

Photographer

Mgr, Creative Services

Director, Marcom

Exhibition Marketing Mgr

Programs Marketing Mgr

Competitve Analysis

Research Firm

Research Asst

Marketing Research

Director, Mrkt Mgt International Mrkt Mgr

Marketing Alliance Mgr

VP Marketing

TV Specialist

LINKING PUBLIC INC.www.linkingpublic.org

Connection Specialist Radio Specialist

Director for Social Media Director for Print Media Director for Electronic Media

Discussion Specialist

Promotion Specialist

Creation Specialist

Measurement Specialist

Quarterlies Specialist

Monthlies Specialist

Dailies Specialist

Wire Services Specialist

Target Media:Local/National/International

Philanthropy, Art, Travel, Culture, Lifestyle, Garden,

Design, Non-Profit

Internet Radio/TV Specialist

Target Audience: EVERYONE

Social Media Connection Specialist

Director for Social Media

Social Media Discussion Specialist

Social Media Promotion Specialist

Social Media Creation Specialist

Social Media Measurement Specialist

Target Audience: EVERYONE

PHASE 1: Create Social

Media Presence/Content to

create awareness of ADMSP

Cristina Horta

Isabel Betancourt

Delmarys Hernandez

Nicole Fiori

Yaritza Velez

Marlene Saile, Esq.

TV Specialist

LINKING PUBLIC INC.www.linkingpublic.org

Radio Specialist

Director for Print Media Director for Electronic Media

Quarterlies Specialist

Monthlies Specialist

Dailies Specialist

Wire Services Specialist

Target Media:Local/National/International

Philanthropy, Art, Travel, Culture, Lifestyle, Garden,

Design, Non-Profit

Internet Radio/TV Specialist

PHASE 2: Use Social Media

Presence/Content to

create awareness of

ADMSP in Print and Electronic

Media

PHASE 1:

Create Social Media Presence/Content to create awareness of ADMSP

CONNECT CREATE DISCUSS PROMOTE MEASURE

CONNECT WITH

LINKEDIN, MYSPACE, TWITTER, FACEBOOK, ILIFE PHPBB

LIVE THE SOCIAL WEB,UNDERSTAND IT, BE GENUINE!

CONNECT

CONNECTIONS SPECIALISTJOB DESCRIPTION

CONNECT

TITLE: Social Media Connections Specialist

SUMMARY:

Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity is seeking a Social Media Connections Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference!

JOB DESCRIPTION: Position responsibilities to include:

- Work with cross-functional Social Media team to:- CONNECT online by setting up accounts with free-access social networking websites such as MySpace, Twitter, Facebook, Second Life,

phpBB and so on.- Conceptualize, develop, and deploy programs that increase online community awareness and participation.- Ensure content is compliant, meaningful, and current.- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy

ways for clients to connect with us online outside of our website- Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites.

QUALIFICATIONS:

- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools.

- Familiarity with Internet technologies.- Able to work flexible schedule as needed, including occasional evening hours.- Able to communicate effectively, both verbally and in writing.- Able to work effectively, balance and prioritize multiple requests.- Comfortable dealing with officers, donors, and board members.- Able to relate well to the public, in person and on the telephone.- Able to complete tasks within required deadlines.- Has a collaborative work ethic with strong interpersonal and problem solving skills.- Strong Project Management skills.- On top of emerging technologies and use of these to develop new programs and strategies.- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.

CONTACT:Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com

Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

CREATE

CREATE

SOCIAL MEDIA ASSETS WITH

RSS, WORD PRESS, BLOGGER, FLICKR, YOU

TUBE, WIKIPEDIA

NO ASSETS, NO INTEREST!

CREATIONS SPECIALISTJOB DESCRIPTION

TITLE: Social Media Creations Specialist

SUMMARY:

Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity is seeking a Social Media Creations Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference!

JOB DESCRIPTION: Position responsibilities to include:

- Work with cross-functional Social Media team to:- CREATE online social media assets by setting up accounts with free open source publishing websites such as RSS, Word Press,

Blogger, Flickr, Youtube, and Wikipedia and so on.- Conceptualize, develop, and deploy programs that increase online community awareness and participation.- Ensure content is compliant, meaningful, and current.- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide

easy ways for clients to connect with us online outside of our website- Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites.

QUALIFICATIONS:

- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools.

- Familiarity with Internet technologies.- Able to work flexible schedule as needed, including occasional evening hours.- Able to communicate effectively, both verbally and in writing.- Able to work effectively, balance and prioritize multiple requests.- Comfortable dealing with officers, donors, and board members.- Able to relate well to the public, in person and on the telephone.- Able to complete tasks within required deadlines.- Has a collaborative work ethic with strong interpersonal and problem solving skills.- Strong Project Management skills.- On top of emerging technologies and use of these to develop new programs and strategies.- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as

necessary.

CONTACT:Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com

Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information

CREATE

DISCUSS USING

DIGG, DELICIOUS, MIXX, STUMBLEUPON, REDDIT

NO CONVERSATION ABOUT

ADMSP AND ITS ASSETS?

THEN IT MAY AS WELL NOT

EXIST.

DISCUSS

DISCUSSION SPECIALISTJOB DESCRIPTION

DISCUSS

TITLE: Social Media Discussions Specialist

SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity (“ADMSP”) is seeking a Social Media Discussions Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference!

JOB DESCRIPTION: Position responsibilities to include:

- Work with cross-functional Social Media team to:- DISCUSS content by creating accounts with social news websites, social bookmarking websites, social networking and bookmarking with

web syndication, blogging and personalization websites such as Digg, Del.icio.us, Mixx, Stumbleupon, and Reddit.- Conceptualize, develop, and deploy programs that increase online community awareness and participation.- Ensure content is compliant, meaningful, and current.- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy

ways for clients to connect with us online outside of our website- Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites.

QUALIFICATIONS:

- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools.

- Familiarity with Internet technologies.- Able to work flexible schedule as needed, including occasional evening hours.- Able to communicate effectively, both verbally and in writing.- Able to work effectively, balance and prioritize multiple requests.- Comfortable dealing with officers, donors, and board members.- Able to relate well to the public, in person and on the telephone.- Able to complete tasks within required deadlines.- Has a collaborative work ethic with strong interpersonal and problem solving skills.- Strong Project Management skills.- On top of emerging technologies and use of these to develop new programs and strategies.- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.

CONTACT:Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com

Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

PROMOTE

PROMOTE BY CREATING

WIDGETS: WIDGETBOX, WEB

APPS, IPHONE APPS, GOOGLE APPS

ACTIVELY PROMOTE RIPPLE EFFECT!

PROMOTIONS SPECIALISTJOB DESCRIPTION

PROMOTE

TITLE: Social Media Promotions Specialist

SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity (“ADMSP”) is seeking a Social Media Promotions Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference!

JOB DESCRIPTION: Position responsibilities to include:

- Work with cross-functional Social Media team to:- PROMOTE content by creating simple widgets and apps using open social applications sites such as widgetbox, WebApps, iPhone Apps,

Google Apps, MagToo and others.- Conceptualize, develop, and deploy programs that increase online community awareness and participation.- Ensure content is compliant, meaningful, and current.- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy

ways for clients to connect with us online outside of our website- Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites.

QUALIFICATIONS:

- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools.

- Familiarity with Internet technologies.- Able to work flexible schedule as needed, including occasional evening hours.- Able to communicate effectively, both verbally and in writing.- Able to work effectively, balance and prioritize multiple requests.- Comfortable dealing with officers, donors, and board members.- Able to relate well to the public, in person and on the telephone.- Able to complete tasks within required deadlines.- Has a collaborative work ethic with strong interpersonal and problem solving skills.- Strong Project Management skills.- On top of emerging technologies and use of these to develop new programs and strategies.- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.

CONTACT:Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com

Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

MEASURE

MEASURE BY USING

XINU, SHARETHIS, GOOGLE

FEEDBURNER, GOOGLE

ANALYTICS, BLOG PULSE, TECHNORATI

MEASURE AND RESPOND OR

BE DAMMED!

MEASUREMENT SPECIALISTJOB DESCRIPTION

MEASURE

TITLE: Social Media Measurement Specialist

SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity (“ADMSP”) is seeking a Social Media Measurement Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference!

JOB DESCRIPTION: Position responsibilities to include:- Work with cross-functional Social Media team to:- MEASURE and track ADMSP’s various social media content in our blogs, wikis, micro-blogs, social networking sites, video/photo sharing

websites, forums, and message boards to determine our volume and sentiment around our project in social media and to respond appropriately by using such measurement sites and tools in Tecnorati, Blogpulse, Google Analytics/Feedburner, Sharethis and Xinu.

- Conceptualize, develop, and deploy programs that increase online community awareness and participation.- Ensure content is compliant, meaningful, and current.- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy

ways for clients to connect with us online outside of our website- Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites.

QUALIFICATIONS:- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods,

and tools.- Familiarity with Internet technologies.- Able to work flexible schedule as needed, including occasional evening hours.- Able to communicate effectively, both verbally and in writing.- Able to work effectively, balance and prioritize multiple requests.- Comfortable dealing with officers, donors, and board members.- Able to relate well to the public, in person and on the telephone.- Able to complete tasks within required deadlines.- Has a collaborative work ethic with strong interpersonal and problem solving skills.- Strong Project Management skills.- On top of emerging technologies and use of these to develop new programs and strategies.- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.

CONTACT:Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com

Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

CONNECT CREATE DISCUSS PROMOTE MEASURE

CAST A WIDE WEB

INVOLVE CREATE DISCUSS PROMOTE MEASURE