Social Media & PRUsing Social Media to engage Journalists

• Media Relations - Defined

• Using Social Media to develop Media Lists

• Engaging the Media via Social Media Channels

Agenda

• Managing the relationship between your company and the media

• How you interact with the media is very important

• Social Media is an important tool to engage the media

Media Relations

Media List Development•Research key journalists, publications &

bloggers

•Use list/group functions

•Make sure your bio indicates who you are and what you do

Twitter•Follow Journalists, Editors,

Publications

•Retweet (RT) or @Reply to posts that are relevant

•Make it easy for them

Facebook

•Follow Media Outlets

•Comment on posts that are relevant

•Don’t stalk reporters – Facebook tends to be more personal

Follow-Up

•Respond quickly – reporters are always on deadline

•Respond – even when you can’t answer their question

RESOURCES - Publications@SCTNews

@ICSC

@GlobeStCom

@Bisnow

@SREBusiness

@Retail Traffic

@ICSC

@WSJRealEstate

@NRFNews

@TheCoStarGroup