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Investor Relations on social
Investor Relations on Social1. An overview2. Building an Investor Community3. IR on social networks4. AGM
Investor Relations on social An overview
Good investor relations improve the market’s ability to evaluate fair
price for our share.
Fair price is a factor of: - number of evaluators- the right information
- ability to evaluate
Targets and reasoning for investor relations on social
• To reach analysts and investors• To improve transparency of investor
relations • To improve service to shareholders• To encourage public ownership
InfographicsVideos
Statements
Attention Visit to website
Targeted Twitter adsTargeted LinkedIn adsTargeted emails
Main reasoning with video interview, CEO
letter, infographic etc.
Build knowledge Drive to explore Content hub on website
Full presentations, reports etc
Drive CommitmentProvide information
Featured presentationsPresentation hub
How to drive attention from unengaged investors
Desired action Example content Means of contacting
Current situation
Building an Investor Community
Communities
Channels
Content
Strategy
Publishing
Investor careF2F
Community
Online communities are formed around shareable, engaging
content.
Channel is a secondary, although important decision
Sign-in on corporate website
Investor App Separate Investor Service
Investor relations on social networks
InfographicsVideos
Statements
Attention Visit to website
Targeted Twitter adsTargeted LinkedIn adsTargeted emails
Main reasoning with video interview, CEO
letter, infographic etc.
Build knowledge Drive to explore Content hub on website
Full presentations, reports etc
Drive CommitmentProvide information
Featured presentationsPresentation hub
How to drive attention from unengaged investors
Desired action Example content Means of contacting
Current situation
2016 Investor experience is missing the corporate voice
In IR, important messages get hidden in pdf’s: do not get shared or indexed in
searches.
Humongous opportunity through native advertising
Sponsoring stories is a part of PR
Channel is a secondary, although important decision driven by communications tactics
IR –specific channels
Using existing corporate channels
Use if investor’s drivers differ from
general brand drivers. (Case McDonald’s)
Use if Investors and brand have similar
drivers. (Case Tesla)
AGM
AGM social media presenceOn site:
• Show opportunities to connect and share
• Guidance on use of social media for meeting attendees
• Show ongoing online dialogue (tv/screen)
Online
• Publish own stories on the events of AGM
• Monitor discussion and moderate
• Answer/Comment on feedback and user-generated stories
• Measure and evaluate impact
How we can help?
Estimated project scopeOutcome Role Project
scope (days)
Investor Hub • Plan for investor relations in digital & social• Modern platform for investor relations
Planning & production
40
Investor relations on social networks
• Daily strategy and outlook communications, instead of quarterly
• Reaching and engaging the right investor target groups
Strategy planning
Content production & publishing
8
4 /month
AGM (or CMD) • Communicate the strategy and news to public without media as middleman
• Engage (minority) shareholders
Planning
Execution
2
6