Social media marketing and why

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    13-Jan-2015

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  • 1. Social Media Marketing and Why.
    By Tracy Battle

2. Why Social Media Marketing
One on one relationship with the guest
Improve customer service
Key element impacting organic search and ranking for a hotel
Benefits in terms of online placement and revenue
3. What to do with Social Media Marketing
Become apart of a group that share common interests with the hotel by using Social Media Channels.
4. Types of Social Media Channels
Facebook
Twitter
Myspace
TripAdvisor
Flickr
YouTube
Blog post
5. What to put on these channels
Events in your market
Green Initiatives
Current Trends
Attractions
Package Discounts
Updated Photos
6. Setting up a Social Media Channel
Its Easy
Do it yourself
Tag channels with key words
Link channels back to website and vice versa
Interlink the channels
7. Hotels Benefiting form Social Media Marketing
Increased customer service
Increased ROI
Increased online placement
Increase Revenue