Social Media Marketing and Why.

By Tracy Battle

Why Social Media Marketing

• One on one relationship with the guest• Improve customer service• Key element impacting organic search and

ranking for a hotel• Benefits in terms of online placement and

revenue

What to do with Social Media Marketing

• Become apart of a group that share common interests with the hotel by using Social Media Channels.

Types of Social Media Channels

• Facebook• Twitter• Myspace• TripAdvisor• Flickr• YouTube• Blog post

What to put on these channels

• Events in your market• Green Initiatives• Current Trends• Attractions• Package Discounts• Updated Photos

Setting up a Social Media Channel

• It’s Easy • Do it yourself• Tag channels with key words• Link channels back to website and vice versa• Interlink the channels

Hotels Benefiting form Social Media Marketing

• Increased customer service• Increased ROI• Increased online placement• Increase Revenue