Why Social Media Marketing is Important

for Advertising Nathaniel Chretien-Mansur

Exposure of BrandThe use of social media marketing helps promote brands by allowing individuals on the internet to have 24/7 access to the company. Also people are able to share the company's profiles/ website with others, increasing web traffic of the brand.

RelevanceThe presence of social media marketing for brands, helps them stay relevant in today's media driven society. The company is able to share important information with consumers that is up to date and easily accessible. By having an online presence, brands will be able to be seen by wider audiences and stick in their minds.

Reaching Target AudiencesBy having an online presence on appropriate social media sites, brands will be able to reach their target audiences in an efficient and effective manner. Social media marketing helps brands expand on their image and reach a larger population of people.

FeedbackOne of the most important aspects of having online material is the ease of consumer feedback for the company. Customers are better able to critique and give opinions on products and services that brands offer, allowing the companies to cater to consumer needs in order for improved customer satisfaction.

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