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Personal Branding – Your Pitch
a passionate social media marketer (Defined Offering)
SlideShare Audience (Target Audience)
establish their online presence (solve a problem)
by sharing tips and tools (Secret Sauce)
Personal Branding – Posting to Twitter
Personal Branding – Posting to Twitter
Sends traffic to a landing page on all curated posts
(“Article Title” + Comment) [URL]
via @... #’s
Starts a conversation
• Give people a window to your day-to-day
• Give people a window to your day-to-day • Everyone has a personal brand, like a company
• Give people a window to your day-to-day • Everyone has a personal brand, like a company • The collective personal brand of everyone gives a human
face and a human voice to your company’s brand
• Give people a window to your day-to-day • Everyone has a personal brand, like a company • The collective personal brand of everyone gives a human
face and a human voice to your company’s brand • Curate content from thought leaders in order to connect
with the industry
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Slide 1: “A Very Excited Puppy” by Eric Danley, used under CC BY 2.0 Slides 2, 3: “Threes Connect” by geir tonnessen, used under CC BY 2.0 Slide 4: “Open Window” by oatsy40, used under CC BY 2.0 Slide 7: “Dreaming…!by Eleni” by eleni boulasiki, used under CC BY-SA 2.0 Slide 8: “People in the Bus for Public Transportation” by epSos .de, used under CC BY 2.0 Slide 9: “Conversation” by Sharon Mollerus, used under CC BY 2.0 Slide 10: “Hide and Seek” by Hendrik Dacquin, used under CC BY 2.0 Slides 11, 33, 34: “Tech Cocktail DC Winter 2011 DSC_7076” by Tech Cocktail, used under CC BY-SA 2.0 Slide 12, 20: http://a1515.phobos.apple.com/us/r1000/100/Purple/v4/b7/c2/cd/b7c2cd73-7fb0-1e6a-87df-8ef84cf6bc32/mzl.fjvqzpyr.png Slide 13: “Innovating Innovation” by Steve Jurvetson, used under CC BY 2.0 Slide 14, 15: “Chatting with a Shopkeeper” by Garry Knight, used under CC BY 2.0 Slide 16: “Lightbulb!” by Matt Wynn, used under CC BY 2.0 Slide 17: “Buddha dog” by SuperFantastic, used under CC BY 2.0
Slide 18: “Twitter Expert” by mkhmarketing, used under CC BY 2.0, modification: extended background colour to fit slide Slide 19: “Queue by a Wall” by Garry Knight, used under CC BY 2.0 Slide 21: “4/366: Beginning” by Magic Madzik, used under CC BY 2.0 Slide 22: “Light Clothing” by JD Hancock, used under CC BY 2.0 Slide 23: http://knowyourmeme.com/photos/173576-wat Slide 24: http://weknowmemes.com/wp-content/uploads/2014/05/3d-wat-gif.jpg Slide 25: “My Bulb” by Hannah, used under CC BY 2.0 Slide 26: “Good Smile Company 10th Anniversary” by Danny Choo, used under CC BY-SA 2.0 Slide 27: “Rugby fans” by @Doug88888, used under CC BY-NC-SA 2.0 Slide 28: “lego-city-folk” by Dan Goodwin, used under CC BY-SA 2.0 Slides 35, 36, 38, 39: “FallFest Crowd” by Chad Cooper, used under CC BY 2.0 Slide 37, 40: “Day 43: Sharing” by A. David Holloway, used under CC BY 2.0 Slides 41, 42, 43: “Weston Beach Fishing” by Wapster, used under CC BY 2.0 Slide 65, 66: “Confused Molly” by Sang Valte, used under CC BY 2.0
