What is social media marketing?

Marketing is the process of promoting, taking actions aimed for selling or

actually selling your products or services

• Advertising • Branding • Engagement • Research & surveys • Promotions • Getting users to visit/ try out your products

Social Media Marketing is the process of using social media sites (networks) for

marketing purposes.

Social media marketing is a subset of your total marketing. All (most) of the tasks that you associate

with marketing are also performed here but exclusively via the medium of social networks.

Ok Got it..But why does my startup need social media marketing??

This is a valid question

• Your time is limited • Your budget is limited • You don’t have enough manpower to dedicate

resources everywhere

And the answer is

Because you cannot afford to ignore it

Consumers are there..

~ 1 Billion daily active users

~ 360 Million monthly active users

~ 97 Million monthly active users

~ 2.5 Billion users (actual no. will be far less)

~ 1 Billion monthly active users

Engagement is there

Users/ consumers of all demographics are

• Interacting with each other • Watching videos, looking at images, listening to

songs • Creating and scheduling events • Liking stuff and showing their preferences • Ignoring/ rejecting stuff and showing their dislikes • Consuming content on all devices

Competition is there

Almost all brands have built a presence

Remember - out of sight is out of mind!

Brands are observing, interacting and engaging

with consumers

Incremental Investments

Unlike PPC ads, TV & radio spots, event sponsorships…

• Social media investments stay with you as assets, they do not evaporate after the fact

• They serve as social proofs that are important for consumer buying decisions

Platforms are user friendlyA lot of investment has gone into making these social

networks

You don’t have to worry about experience across devices, availability, application performance,

scalability - they are a free channel for you to use

Plus, each of them have their own special features - like creating events or liking stuff, building

community or followers that you can use

Don’t forget about the data..The business model of social networks is dependent

upon data collection and analytics

Yes, they use this data for their own benefit and yes, the data stays with them even if you want otherwise..

But, they are second to none in the scope and efficiency of data collection and with a little expertise,

you can use the data for your own purposes.

Free (or cheap) to start

A huge plus for startups and small businesses

• Almost all social networks are free to start • If you are low on budget, you can build solely by

investing your time • Even when you want to move to a paid model, the

minimum budgets are low and frictionless

Conclusion

Whichever reason matters to you most..

Social Media Marketing cannot be ignored!!

For more visit us at

withstartups.com