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Social media marketing

WHAT it is and WHY you need it

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Agenda

How to use Social Media from a business point of view

How to use Social Media to acquire new customers

How much Communities and Influencers are important to drive sales

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Who I am?

Community Manager at Sony PlayStation

Co-Founder at This is Not Art Digital Marketing Consultant

& Creative Strategist Tweet me @alessia_camera

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But..first of all

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Do you know all of them?

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Social media: what?!

Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”

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Why you should be online

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Should I use all of them?

Personal Business

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How to acquire new customers

Understand who they are and what they like Start a conversation Don’t try only to sell Show that you care Personalization is key

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Markets are conversations

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”

The Cluetrain Manifesto, 1999

conventional marketing techniques will be obsolete by the online "conversations" that

consumers have and that companies need to join.

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Listen & Ask

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Create buzz..but don’t ask for RT

Be yourself [tone of voice] Don’t be scared Reply to people within 5-10 minutes Share & Retweet Thank you messages Jump on trending topics only if you have

amazing creative ideas

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Be careful..people have the power

Tim Hunt’s suggestion that science would benefit from “single-sex labs”

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Social media tools

Tweetdeck, Hootsuite, BufferScheduling with:

Analyze your followers: Followerwonk.com

Community tools: Commun.it, Socialbro

Analytics: FB Insights, Twitter analytics

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Power of communities: PlayStation

5 millions unique monthly visitors in the European Forums

9 millions page views in one month Volounteers (brand ambassadors) are

organising activities and creating unique content.

The most engaged community members are the biggest spenders on PlayStation Store, more than 80% of top community members are among the company's elite customers.

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Are you an influencer? How to find yours

Current customers

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How much you should invest

Content Video Facebook wants money to reach your

audience Time Tools

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Online vs Offline?

Social media are great, but where is your audience?Even if we’re in 2015 it doesn’t mean that your customers just want to be reached online. It’s your business, you should know where your customers are and how to hook them.

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Thank you!

Alessia Camera

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Alessia Alexia

Follow my blog alessiacamera.com