Why Care About Digital Media and Digital Marketing

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    20-Aug-2015

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  1. 1. Building Career inDigital Marketingwww.digitalvidya.com
  2. 2. Agenda Orientation to Digital Marketing Why Social Media? Global & Indian Case Studies Career Opportunities in Digital Marketingwww.digitalvidya.com
  3. 3. What is Digital Marketing?www.digitalvidya.com
  4. 4. The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)www.digitalvidya.com
  5. 5. SEM or PPCSEO or Organic Search www.digitalvidya.com
  6. 6. www.digitalvidya.com
  7. 7. Social Media SEO Website/ PresenceSEMEmail & Mobile Marketingwww.digitalvidya.com
  8. 8. Why care about Digital?www.digitalvidya.com
  9. 9. Measurablewww.digitalvidya.com
  10. 10. GlobalGlobal Reach from an Indian Beach (The Smart Magazine)www.digitalvidya.com
  11. 11. Works for you Round the Clockwww.digitalvidya.com
  12. 12. Targetingwww.digitalvidya.com
  13. 13. Remarketing on Googlewww.digitalvidya.com
  14. 14. Remarketing Examplewww.digitalvidya.com
  15. 15. Why care about Social Media?www.digitalvidya.com
  16. 16. No of Users (Million) PlatformGlobalFacebook1000+88+500+20+LinkedIn225+20+Mobile6800+900+TwitterIndiawww.digitalvidya.com
  17. 17. Lets look at some International Success Stories!www.digitalvidya.com
  18. 18. Kogi Korean BBQ Taco TruckBlog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
  19. 19. www.digitalvidya.com
  20. 20. QR (Quick Response) Codeswww.digitalvidya.com
  21. 21. Lets look at few Indian Case Studies!www.digitalvidya.com
  22. 22. 25% Revenue through Facebookwww.digitalvidya.com
  23. 23. Over 20% All Sales through Facebookwww.digitalvidya.com
  24. 24. Tweet 2 Orderwww.digitalvidya.com
  25. 25. Car Launch Reveal the Name Contest 1. 150,000 people participated 2. 35,000+ requests for Test Drives 3. 8000 Cars booked in 10 dayswww.digitalvidya.com
  26. 26. SEOwww.digitalvidya.com
  27. 27. Career Opportunities in Digital Marketingwww.digitalvidya.com
  28. 28. www.digitalvidya.com
  29. 29. Profiles TitleExperience (years)Salary (Rs Lacs PA)Copywriter Specialist0-2 1-31.5 - 3.0 2.0 - 4.0Community Manager Strategist2-4 3-52.5 - 5.0 4.0 - 8.0Digital Marketing Head4-66.0 - 12.0Application Developer1-32-6www.digitalvidya.com
  30. 30. Thanks! Lets continue this conversation On Social MediaOff Social Media@MyDigitalVidyainfo@digitalvidya.comSerious about career in Digital Marketing? Earn CDMM or CSMMP Certification http://www.digitalvidya.comwww.digitalvidya.com