OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 13: Planning and Pitching a Print based Media

Product P1 Evidence

Name: Carmel SeagerCandidate Number: 4127Center Name: St. Andrew’s Catholic SchoolCenter Number:64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Slide No. Contents

4 Q magazine research

5 Contacting Bauer Media

6 Bauer Media Group

7-8 About Q magazine

9 Similar products/ Genre

10 Production process of a magazine

11 Form and style of Q magazine

12 Denotations and connotations of Q- Contents page

13 Denotations and connotations of Q- Front cover

14 Denotations and connotations of Q- Double page spread

Slide No. Contents

15 Target audience of Q

16 Relationship between Q and consumer

17 Q magazine website

18 Social Media

19-20 Advertising of Q

21 Advertising within Q rates

22 Advertising inside Q

23 Mojo magazine research

24-29 About Mojo magazine

30 Mojo production process

31 Conclusion

LO1- Contents page

Q magazine research

Contacting Bauer MediaBefore I started my research into the magazine I contacted Bauer Media to help me with my research for the magazine. This was in hope to get a deeper insight in the way that they produce a monthly magazine. This would help me to expand my knowledge and research. I asked a few questions in hope to get a reply back with the answers.

Unfortunately I never received a reply to see the production process of the specific magazine, but with my knowledge of the simple standard production process of a magazine I will be able to apply this to my research instead.

Key Job Roles within institution:Senior editor- Matt MasonArt director- Daniel KnightAssociate editor (Prod.)- Simon McEwenAssociate editor (Features)- Ted KesslerAssociate editor (Revs)- Niall DohertyAssociate editor (Digital)- Paul StokesNow editor- Chris CatchpoleAssociate copy editor- Matt YatesArt editor- Salman NaqviPictures- Dave BrolanPicture researcher- Ian WhentEditor at large- Mark BlakeManaging editor- Harriet SouthgateEditor – in chief /Associate publisher- Phil Alexander(Source: Q magazine)

About the publisher:Bauer Media is a UK based media group with many platforms, divided into two main sections- Radio and Magazine. The magazine started in 1933 when Angling Times was launched, since then the business has grown rapidly to become one of the biggest multi- platform media groups in the UK. Selling over 300 different magazines in 15 countries. Now Bauer Media spans over 80 influential magazines. (Source: http://www.bauermedia.co.uk/about)

Bauer Media Group

About Q magazineThe masthead:The title of Q magazine was originally going to be called ‘Cue’ this was to stand for ‘cueing the record’. The title was then changed to Q because the founders thought that the magazine could be misinterpreted as a snooker magazine.The use of a one letter title makes the magazine more memorable and stand out compared to any other magazine on the shelves because it is a short, snappy title.

The strapline:The strapline of the magazine is ‘The worlds greatest magazine.’ this highlights that the magazine is one of the leaders in the music magazine industry. This can connote that the magazine strives to always be one of the leaders, if not the leading brand of music magazine. The strapline can also connote that the magazine believes itself to be the only important magazine in the industry, meaning that none of the other magazines compare to Q.

Frequency of the magazine:The frequency of Q magazine is monthly, each new edition is released at the end of each month ready for the next month. The magazine will take a month to produce all the content that needs to go into the magazine.

The date of first publication: Q magazine was first published in October 1986 by EMAP media group. Becoming different to its competitors by adding more printing, photography and being one of the only magazines to publish monthly. Product associated with Q magazine:Mojo and Empire are also magazines owned by the Bauer Media Group which could be associated with Q magazine. (Source: http://www.bauermedia.co.uk/brands/#)

Readership and Circulation:Q magazine has a huge readership within the UK hitting figures within the 300,000 point last year. The circulation of the magazine is also very high with 48,000. (Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)

About Q magazineBrand Extensions:Q magazine has expanded their brand by branching out to new platforms of media to gain more customers. Some of these brand extensions include: The Q Awards, Qmusic.com and Q for iPad.

The Q Awards:The Q awards first began in 1990. They are one of the most famous UK music awards. Celebrating and awarding achievements within the music business.

QMusic.com:On the website there is information included such as news within the music business, they also run their own festival called Bigsound in Australia. On the website people can find all the information on the festival including the acts performing, the dates and the location.

Q for iPad:In 2012 Q launched an app version of the magazine. This helped them to reach a wider audience and keep up to date with the changing technology in the world. On this app it also includes interactive features such as videos and more photos.

Similar products to Q magazineGenre of the magazine

Kerrang! MagazineKerrang! Magazine is also published by Bauer Media group, this is also a music magazine. But this magazine focuses on the rock genre.The magazine has featured ‘stars’ such as Green Day, My Chemical Romance, Paramore and 30 seconds to mars.

Mojo MagazineMojo magazine is published by Bauer Media Group, similar to the other products it is also a music magazine. Very similarly to Kerrang! It is a classic rock magazine.The magazine has featured ‘stars’ such as Bob Dylan, John Lennon and The Beatles.

The genre of the magazine is mixed with a main focus on indie, a magazine that is very similar to Q magazine is The Wire, this is also a indie magazine covering different types of music genres within the content.

Genre “constitutes the particular conventions of content” – Daniel ChandlerWith my magazine the conventions relate to the themes of indie music. Steve Neale (1980) states that “genres are instances of repetition and difference” and so I have chosen to ‘repeat’ some of the main conventions displayed by Q magazine but I have developed these to create something ‘different’.

Production process of the magazine:Date of publication- A meeting is held and the date for the final edit of Q is decided each month.Managing the schedule-The team create a schedule that needs to strongly be followed to make sure that the release of Q is successful.Editorial and budgeting decision-The editorial decision is the point where the team decide what topics will be covered within the new magazine. The budgeting decision is when the team decides how much money is available each month for the magazineContent Acquisition-This is the most important process of producing the magazine. All the content that will be for the months issue is collected.Sub-editing-This step focuses on quality control, making sure that all the facts, spelling and grammar etc. included in the magazine are correct.Page layout- The layout/ editing staff decide which the most appropriate layout for the new edition will be, by considering the subject of the content.Proof reading-The content in the magazine is proof read by the editing team to make sure that there are no mistakes. File emailed to the printer-The final issue is emailed to the printing company to be printed.Distribution-The final products are packaged and sent to the warehouse to be distributed.

Form and style of Q magazineDimensions/Size of Q Magazine:Through researching Q magazine I have found out that the dimensions of the print version of the magazine is approximately 30.6 x 22.2 x 1.2 cm. This is around the average size of a magazine, where as the dimensions of the online version depends on the device that the content is being read on.

Print and Digital:Q magazine publish their magazine in print and online format, this means that they are giving their audience a variety of ways to see the content. On the website they advertise their subscription, targeting this at a younger audience as this means they would get a discount. This is also helps Q to ensure that in the months of low sales they will still have some income from the pre paid subscription sales.

Style of Q Magazine:The style of Q magazine is very consistent throughout the whole magazine, this includes font, page layout and images that are used. By having this consistency of house style it raises the brand awareness of the magazine. This is because the more the audience see the colours red, white and black they could think of the magazine. As well as it makes the magazine unique to any other magazine as no other magazine uses this house style of colours, fonts and layouts.

Denotations and connotations of Q magazineContents page

On the contents page of the magazine it shows the main stories that are included in the magazine. On each one there is a little explanation of what each story includes to sell the story and make the audience want to find the page to read it.On the next page there is a ‘editors letter’ the editor explains the process that they went through to create the specific edition of the magazine. At the end including ‘enjoy the issue’. This could create a friendly atmosphere to the reader.

Page number

Brief descriptionof story

Image of article subject

Summary of page content

Denotations and connotations of Q magazineMastheadThe denotation of the masthead is ‘Q’. The way the font is large and bold connotes that the magazine is a powerful one.

Main headlineThe denotation of the headline is ‘OASIS NOEL: “THERE WAS A LOT OF TRAUMA…”This could connote that the main story is going to be dramatic and the audience will want to read it.

Cover linesThere are many cover lines on this magazine, this could connote that this magazine has many important stories within it that the public would be interested in reading.

Main imageThe denotation of the shot type for the main image is a close up. The technical code of the close up could connote that the audience is going to get a close up of the story.

Convergence- websiteThe denotation of the convergence is the website link. This connotes to the audience that they could find out more about the magazine by going on the website.

StraplineThe denotation of the strap line is ‘The world’s greatest music magazine’. The verbal code ‘The world’s greatest music magazine’ connotes that the public should not buy any other magazine.

Front Cover

Denotations and connotations of Q magazineDouble page spread

Drop Capital:The denotation of the drop capital at the beginning of the article helps break up the text. As well as connotes to the audience where to start reading.

Main Image:The main image denotes a picture of the band Oasis. This connotes to the audience that the article is about Oasis in the past.

Stand first:The denotation of the stand first in this example is a short amount of information on the band. This connotes to the audience quick information about them.

Quote from interview:The denotation of the quote from the interview is a quote from Noel Gallagher. This connotes to the audience what the interview is about and gains the interest of the audience.

Page number:The page number on the bottom of the page helps the reader to go straight to the interview from the contents page if they wanted.

The target audience: varies from young teens to young adults, with ages from approximately 15- 24 being the most popular age range to read the magazine. (Hartley’s 7 subjectivities) This is because of the content within the magazine, as it doesn’t have a specific genre of music. As well as, the people that feature in the magazine would appeal to this age.The gender of the audience is mainly male, this could be explained by the advertisements and layout of the magazine being aimed to males.The audience of Q magazine would fall into the categories of A, B and C1 clearly stated by the magazines research. This is also because of the content and the ‘creativity’ of the magazine and audience coinciding. (Audience demographics)The reason why this target audience would read this magazine is to be informed and educated on the certain people within the magazine. As well as to build up more admiration for the subject (Katz’ uses and gratifications theory).I think the people that would read this magazine would be ‘Explorers’ as I think they would be very outspoken and confident within themselves. (Maslow’s hierarchy of needs)

Target Audience of Q(Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)

The spending power of the audience is not very high as some of them may still be in education. This is shownin the price of the magazine as it is reasonably low for a monthly magazine.

Relationship between Q & consumerAfter looking at the stores that sell the magazine I have found that the relationship between the consumer and magazine is strong because the magazine can be found in many shops. This helps consumers to be able to buy the magazine easily without having to theoretically go out their way to buy it.The stores that I found to sell the magazine were WHSmith and Sainsbury’s this could help consumers as when they are out shopping they would be able to find one of these stores easily. Another way that the magazine helps they consumers out are by offering a subscription as this means the consumer can have every edition of the magazine sent straight to their house.

Ways that show a weakness in the relationship between the magazine and consumers is the magazine offers very ways to contact the magazine if there is a complaint to be filed there is no details for this within the magazine. As well as when I tried to email the person in charge of advertising I never got a reply which could show that is hard to contact the magazine easily.

Q magazine website

The Q magazine website allows the public to look at exclusive content that is not in the magazine. It also allows them to look at the playlists and music of artists that have featured within the magazine before. Additionally the public can see music charts and reviews on the website. Another feature within the website is the interviews, on the website the magazine uploads the full length interview of the subject within that specific edition of the magazine. These features will attract strong music lovers to the audience of the magazine as they can get a deep insight to the music industry and win competitions with prizes that are relevant to the music industry.

Social MediaQ magazine has many social media sites, for example Twitter, Instagram, Facebook and YouTube.

YouTube: ‘Exclusive’ videos from backstage of concerts, festivals and award ceremonies. Also uploads videos from their interviews with stars.(Source: https://www.youtube.com/user/Q4music)

Twitter: Gives their followers updates on the entertainment business. As well as, promotes the information that is included in the new editions of their magazines. Additionally promotes competitions running through the magazine. (Source: (https://twitter.com/qmagazine)

Facebook: Shares links to music artists videos, as well as links to the pages within the websites of Q.(Source: https://www.facebook.com/QMagazine)

Instagram: Allows the public to see backstage photos of concerts, award ceremonies and interviews. As well as, uploads pictures featured in new editions.(Source: http://instagram.com/qmagazineuk#)

Advertising of QThis advert was played all over the UK on the TV. This helped them to attract more customers for their new edition. By including the people who are featuring in the edition of the magazine this could gain the attention of some specific readers.

The music playing in the background of the advert is rock music this links to the people featuring in the magazine as well as the audience who may enjoy reading the edition.

The language/ voice used in the advert are very persuading and enthusiastic, this could portray that the magazine is going to be very entertaining to the reader.

During the advert, follow on text is displayed as the people talk. This follow on text is in different fonts depending on the subject of the matter at the time. The fonts relate to the subject of matter clearly and could attract the audiences attention clearly.

Advertising of Q

Another way that the magazine is advertised is in the back of MOJO magazine. This shows the convergence of advertisements between the brands as Q magazine advertises MOJO in the back. This is because they are both produced by Bauer Media.

This could also show that the target audience between both magazines is similar because if they enjoyed reading MOJO they could enjoy reading Q.

The TV advert and the advert in the back of MOJO are the only ways that the magazine has been advertised, this could show that they rely on the appearance of the magazine to gain the customers. They could also rely on star appeal to make the magazine seem interesting to the audience.

Advertising within the Q ratesOn the Q section of the Bauer Media website it shows the audience the advertising schedule of the magazine. This allows the public to know the sizes that the magazine offers and the dates that the public can buy/ submit their adverts for the magazine.

The magazine offers the public to be able to advertise on their Q iPad app, the Q radio, within the magazine and on their website/ social media networks.

By obtaining the media pack from the website for the advertising rates I can see how the prices compares to the sizes of each advert.

Source: (http://magazines.bauermediaadvertising.com/magazines/detail/Q)

Advertising inside Q Issue Date: October 2014

This advertisement within the magazine can connote the specific audience that reads the magazine, as it is aimed to men.

The fact that there is limited amount of text within this double page advertisement hints that the audience would know what this advert is about without little explanation.

The lack of explanation to such details as where to buy the new fragrance can also show that this advert will appeal to the target audience. This is because they would know where to buy the product without needing to be told.

This advertisement is sleek and simple to gain the attention of the audience and appeal.

The title of the magazine denotes ‘Chanel’. This connotes the lifestyle of the audience as this would attract their attention. Then they may think about going out to buy the product advertised.

The look of the subject in the main image could refer to the product as ‘sexy’ which may strongly appeal to the target audience of the magazine. This is because of the subjects posture and serious/ blank facial expression.

The colours of this advertisement with the magazine creates mystery and adds to the atmosphere of ‘sexy’ that is portrayed from the subject of the picture.

This advertisement was the first page that the audience see when they open the magazine. This helps the company to make sure that the audience sees the advert and is instantly attracted to it.

Mojo magazine research

About Mojo magazinePurpose of the magazine

Mojo magazine is the one of the market leaders in the music magazine industry in the UK. The latest circulation figures can support this as they are 70,667 from January- June 2014. As well as the readership numbers of the magazine which are 210,000 from July- December 2013. The frequency of the magazine is monthly.

The strapline of the magazine is ‘The music magazine’ this can reflect the market position of the magazine. As the magazine is in fact one of the most successful music magazines in the UK. The strapline can also connote to the audience that they should read it as it is ‘the best’ meaning that no other magazine reaches the standards set by Mojo. Additionally the publisher, Bauer Media Group’s, slogan is ‘We think popular.’ this can support and reflect the readership numbers of the magazine. ‘We think popular’ can also connote to the audience that they should read this magazine as everyone else is too.

The most recent price of the magazine is £4.99 this can reflect the amount of content in the magazine. The price of the magazine changes with each issue, this depends on the content and the gift included with the magazine. When looking at other market leader prices I found out that Mojo is one of the highest priced ones in the magazine industry. This can connote that Mojo magazine contains more content that most of the monthly music magazines. I also found out that the price for Mojo is higher than most other magazines because of the ‘free’ gifts that the magazine has within each edition. This is because most other music magazines do not have free content but instead hold competitions to win prizes. The gift with each edition of the magazine can help it to be a market leader because it makes it different to most other magazines in the industry and expands the content that the magazine offers to the audience. (Sources: http://magazines.bauermediaadvertising.com/magazines/detail/mojo & Mojo magazine edition October 2014)

About Mojo magazinePublisher

Mojo magazine was originally published by Emap, then in January 2008 the magazine switched to Bauer Media Group and has been published by Bauer since. Bauer Media Group is a UK based media group with many platforms, divided into main sections- radio and magazine. The media group is the largest in magazine publisher in Europe, playing key roles in the markets of Australia, Great Britain, New Zealand, Poland and the USA. The company has over 22 million customers each week in just the UK alone. Bauer Media sells magazines in approximately 16 countries, with Mojo being sold in the UK, USA and Canada. They only sell three entertainment and music magazines, with each magazine having a wise range of content and music genres included to expand the appeal and readership of each magazine.

The Bauer Media Group was founded 1875 by Johann Bauer. It has been under the management of four generations of the Bauer family. Bauer entered the UK market with Bella magazine in 1987. Bella magazine was different to anything that the UK market had seen for women. The magazine had a new format compared to other magazines in the market, this included previously unseen editorial features.

The Bauer Media Group publishes over 300 magazines these range from music,sport and gossip magazines. These magazines range from weekly, fortnightly and monthly. This means that each magazine has a different amount of content, by ranging the amount of content that they offer to the audience it helps them to gain a wider audience range.

(Sources: http://www.bauermedia.co.uk/about https://www.bauermedia.com/en/company/history/http://www.theonegroup.co.uk/bauer-media-/http://www.bauermedia.co.uk/ )

About Mojo magazineForm and styleThrough researching Mojo magazine I have found out that the dimensions of the print version of the magazine is approximately 30.6 x 22.2 x 1.2 cm. This is around the average size of a magazine, where as the dimensions of the online version depends on the device that the content is being read on.

The colour scheme of the magazine is white, black, blue and grey, whilst the front cover of the magazine has a different colour scheme depending on the subject of the main image and the colours within this image. These particular colours help to reflect the personality of the certain subject within the magazine and main image. The pop of colour with the pink helps to bring attention to specific areas on the page such as the ‘FREE CD!’ puff promotion in the top left hand corner. The blue within the page creates a calm atmosphere to the page, whilst also linking with the CD on the front cover.

The language within the magazine is informal to attract more people to read themagazine. This is because it helps the reader to able to connect to the content and the magazine easier. By looking through the magazine I came to the conclusion that themagazine use a lot of quotations to show that the information they are providing the reader is true and was said by the person it states. By using quotes it also helps themto avoid legal issues when publishing the magazine.

(Source: Mojo magazine issue October 2014)

About Mojo magazineContent

Contents page- The contents page for the magazine is split into two pages. On the first page there is two sections these are ‘Features’ and ‘Cover story’. In each section it has the name of the subject and a brief description of the article as well as a bold red number. The inside page is grouped into the sections ‘Regulars’, ‘What goes on!’ and ‘Mojo filter’ these have the same layout where they have a bold title, a brief description and a bold number on the side. At the bottom of the contents page there is a section called ‘This month’s contributors include’ this gives a brief description of the person and about their lives.

Content overview- In Mojo magazine there is a wide range of content. This includes interviews with different artists, articles about different music related news and reviews on albums and books.By looking through each page within the magazine there are many images in each page to break up the text and make it appealing for the readers. As seen in the image of the main interview within the magazine there is a few pages in interviews dedicated to full page images of the subject. This helps to raise the awareness of the subject whilst also breaking up the magazine content. At the beginning of the reviews section there is a contents page for the reader to look through to see specific review.

About Mojo magazineGenreThe genre of the magazine is classic rock, this can be established through the cover stars that have featured throughout the issues of the magazine. The first ever edition of the magazine was published on the 15th October 1993 the cover stars for this particular edition were John Lennon and Bob Dylan. Since then the magazine has had cover stars such as David Bowie, Fleetwood Mac, Blur and U2. By using big well known classic rock artists as the cover stars in each edition, it increases the star appeal which helps to gain more readers.

By looking through the adverts within the magazine the genre can also be identified as they focus on music and artists linked to the classic rock music genre. These adverts include new albums, live music, artist merchandise and films. These adverts take up a whole page in the magazine so that they can be seen easily and immediately gain the attention of the reader.

Another way the genre of the magazine can be identified from the audience of the magazine this is because the readers are typically of the male gender ageing from 45- 54, this can link to the older artists from the genre of classic rock who star in the magazine.

The colours within the magazine can also link to the genre of the magazine as the colours usually link to the subject within the page but the usual colours used throughout the magazine are gold, black and white. In some of the titles the colour red is also used. These colours can link to the genre as they used often in most classic rock products including albums, other magazines and merchandise. Most of the images within the magazine are black and white, highlighting the ‘classic’ part of the genre.

(Sources: http://www.mojo4music.com/magazine/1993/http://www.mojo4music.com/magazine/ http://magazines.bauermediaadvertising.com/magazines/detail/mojo )

About Mojo magazineTarget audienceThe target audience of the magazine is mainly males between the ages 45- 54 with a strong appeal to 15-24 too (Hartley’s 7 subjectivities) . This can be shown in the Mojo reader profile on the Bauer Media Group website. The appeal to an older audience can link to the fact that the cover stars are classic rock artists who have been in the music industry for a while. The audience of Mojo magazine fall into the categories A, B and C1 clearly stated in the Mojo reader profile. This is als because of the ‘creativity’ of the magazine and the audience coinciding. The price of the magazine can also reflect on this because the price can range from £4- £5 depending on the particular issue (audience demographics).The reason behind the audience reading the magazine is to be informed and educated on the artists and content within the magazine. As well as they admire the artists so would like to learn more about them (Katz’ uses and gratifications theory).The disposable income of the audience is high this can be shown in the audience profile. This can shown in the price of the magazine because the price is slightly higher than the average price of a monthly magazine.

(Sources: http://www.bauermedia.co.uk/about https://www.bauermedia.com/en/company/history/http://www.theonegroup.co.uk/bauer-media-/http://www.bauermedia.co.uk/ )

About Mojo magazineProduction process of the magazine

Date of publication- The date of which the final product will be released to public is decided.Managing the schedule-The team create a schedule that needs to strongly be followed to make sure that the release of the magazine is successful.Editorial and budgeting decision-The editorial decision is the point where the team decide what topics will be covered within the new magazine. The budgeting decision is when the team decides how much money is available to the magazine.Content Acquisition-This is the most important process of producing a magazine. All the content that will be included in the magazine is gathered.Sub-editing-This step focuses on quality control, making sure that all the facts, spelling and grammar etc. are correct. Page layout- The layout staff decide the most suitable layout for the content. Proof reading-A team check all the text and make corrections if needed.File emailed to the printer-The final product is sent to the printing company to print.Distribution-The printing company package the magazines and send them to a warehouse to be distributed to the stores.

Production process of Mojo magazine:Date of publication- The date of which the final edit of Mojo magazine will be released to public is decided.Managing the schedule-The team create a schedule that needs to strongly be followed to make sure that the release of Mojo is successful and to the highest quality possible.Editorial and budgeting decision-The editorial decision is the point where the team decide what topics will be covered within the new issue of Mojo magazine. The budgeting decision is when the team decides how much money is available for each issue.Content Acquisition-This is the most important process of producing the magazine. All the content that will be included in Mojo is gathered and decided on.Sub-editing-This step focuses on quality control, making sure that all the facts, spelling and grammar etc. are correct. To ensure that the quality of each edition of Mojo is as high as possible.Page layout- The layout staff decide the most suitable layout for the content. This is decided by looking at the cover star for the front page and the subject for each article within the magazine.Proof reading-The team read through all t he content that is going to be included in the magazine to check that there are no mistakes and make corrections if needed.File emailed to the printer-The final edit of the magazine is emailed to the printers to be printed.Distribution-The magazines are then packaged sent to a warehouse to be distributed to the stores.

LO1- ConclusionIn this learning outcome I researched a existing print- based media products and how it is created. The existing product that I chose to research was Q magazine, this is because it is a mixed genre music magazine with a main focus on indie. When beginning my research into Q magazine I looked at the publishing institution, Bauer Media Group. I contacted them to see if I could get any answers to my questions via email. As I received no reply I then looked into the publishing group in more depth via the internet and many sources. By researching the publishing institution it allowed me to see the level of popularity of the magazine. As well as it helped me to be able to move onto the next stage of my research which was all about the magazine. This included information such as the features that create the brand identity of the magazine, the frequency and readership as well as brand extension. By researching this it allowed me to be able to understand the full brand identity of the magazine. Afterwards I researched the production process of a magazine to gain a better understanding of how to create a magazine for the future when I started to create my own magazine. I also looked at the format of the magazine and annotated the front cover, double page spread as well as the contents page.By doing all this research I was able to gain a better understanding of the target audience of the magazine through the content as well as the publishing institution, Bauer Media Group’s website. Once gaining an idea of the target audience of the magazine I could then find out the relationship between the magazine and consumer. This would help me in the future to decide where my magazine was going to be distributed from and which shops would sell the magazine.The final step to my research into the existing print- media product was to look at the way the magazine is advertised to the public, plus the advertisements in the magazine itself. By doing this I was able to realise how the magazine has become established and one of the main incomes for the magazine.