Starter: what is the purpose of music videos?

Task: in groups of twos or threes, create a mind map that shows as many different purposes of music videos as possible.

Use this website to create your mind map https://bubbl.us/

Post to your blog when complete

Unit 29 overview

LO1: Purpose of music videos

LO2: Understanding the styles, conventions and techniques of music videos

LO3: Originate and plan a music video production

LO4: Complete a music video production

Student exampleshttps://www.youtube.com/watch?v=rEhjwJnTczA

Knife Party – Bonfire

https://www.youtube.com/watch?v=rEhjwJnTczA

Rory Campbell- ShutEmDown

LO1: Purpose of music videosTask and Vocational Context: You are in the role of assistant producer working at a production company specializing in music videos. You need to create a PowerPoint or a written report which explains the purposes of a Music Video to present to a record company.

Lesson outcomes

All: list the main purposes of music videos

Most: give examples to illustrate main purposes

Your mind maps

http://tillytaylormedia.weebly.com/

http://abipratermedia.weebly.com/blog

cccmediacw.wordpress.com

Jogniemedia.wordpress.com

http://alevelm.weebly.com

http://emmasmithblog.weebly.com/

Purposes of music videosPromoteCreate synergyExtend incomeExtend outlets Difference in purposes for major

record labels, independent producers and self promoting artists

Success criteria

‘One of the greatest advantages of music videos is that they enable the performer to be seen on TV when they are not actually performing. Obviously you can’t play music on TV without anything happening on the screen so the video was developed to give viewers something to watch whilst listening to the song. This extends the playability of the track considerably. Sometimes the video goes a stage further and becomes a cult item in its own right. It’s more than likely that Robert Palmer’s song Addicted to Love would be forgotten by now, were it not for the video.

1. Promotion of song and artisthttps://www.youtube.com/watch?v=syFZfO_wfMQ

Discussion points1. In what ways does the video promote

the song?2. What message is the video sending

about the artist(s)?3. How does the music video ensure that

they are kept in the public eye?

1. Promotion of song and artisthttps://www.youtube.com/watch?v=D1gl46hh3sQ

Discussion points1. In what ways does the video promote

the song?2. What message is the video sending

about the artist(s)?3. How does the music video ensure that

they are kept in the public eye?

2. Synergy Research the term media synergy

and post the definitions on your blogs

Find an example of a music video that has worked in synergy.

3. To extend incomeQuestion: find 1 way in which an artist or record label can make money from a music video

http://www.rollingstone.com/music/news/seven-ways-musicians-make-money-off-youtube-20130919

4. Extend outlets (make the song able to be played in more places)

Group 1:List all the places a song can be played (without a music video)

Group 2: List all the places a song ca be played as well as all the places a music video can be played

5. Different strategies for music promoters

Task:Divide into 3 groups

Create a marketing strategy for your given company, using the questions as a guide

1. Major record label

The company: SoonySoony is a major global record label. It does not specialize in one particular genre, but instead sign artists that they think promote in order to make the most money. They have huge resources available to them, including big budgets.

The artist: Lady LaLaWho is the target audience?What will be included in the video?What will the style of the video be?What will be the budget?

2. Independent producersThe company: Wap RecordsWR is a company that specialises in electronic music. They see their work as an art form and as an extension of the music, rather than just an advert for the artist, and aim to please existing fans of the genre. They are highly regarded in the niche area of the industry. Often, well known artist will use them once major record labels have given them international fame.

The artist: Aphex ThinWho is the target audience?What will the video be about?What will the style of the video be?What will be the budget?

3. Artist

Artists name: Foo FakersThis band met at university and have been making a name for themselves playing at local festivals and gigs. A friend of the band has offered to make a promotional video for them so that he can add to his film show reel. This is a side project for the video maker and budget is limited

Who is the target audience?What will the video be about?What will the style of the video be?What will be the budget?