PowerPoint Presentation

OCR Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analyzing Media Products and Audiences

EvidenceName: Morgan PearsonCandidate Number: 2110Center Name: St. Andrews Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief

Music Magazine & Promotion

ContentFocus on publisher and product (Slide 3)Ownership structure (Slide 5) Ownership model (Slide 6)Brand ideology and ethos (Slide 7)Technological Convergence (Slide 8) Associated products (Slide 9)Market position (Slide 10)Competitors (Slide 11)Content (Slide 12-13)Contents Page (Slide 14)Front Cover Analysis (Slide 15-17)Double Page Spread (Slide 18)Production Process (Slide 19)

Focus publisher and Product

Development Hell Ltd is an independent media company based in Islington, London.It was founded in 2001They also produce Mixmag; iPad app, mixmag.net, Mixmag TV, Mixmag events along side with. They have provided consultancy for some of Britains biggest publishersThey also produced tour brochures for some of the biggest artists in the world.Development Hell have also brought DontStayIn.com which has a average 1 million unique users each month, with most aged between 18 and 24.Based on their total assets Development Hell limited is the 337th largest in the Plimsoll Magazine Media analysis.The company's line of business includes the publishing and printing of periodicals.

The first issue was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mail out service.Development Hell re-launched the magazine in May 2006 with a revamped designThe magazine, which reached a circulation of up to 70,000 copies during the height of the popularity of acid houseIt covered acid house, the subsequent rave era, the rise of superstar DJs and IbizaMixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" headingIn 2001, the magazine teamed up with Virgin Records to release a double album titled B!g Tunes.

PublisherProduct

Ownership structureThe board of Development Hell is chaired by Peter Strong Managing Director Jerry Perkins Editorial Director David Hepworth Finance Director David Joseph.Development hell ltd are a global business and in the past 30 years has transitioned from uk magazine into digital and events business. Source: http://www.developmenthell.co.uk

Ownership model CEO -Jerry PerkinsEditorial Director David HepworthFinance Director David Joseph

He has been working for development hell ltd since 2003 and the present day.http://uk.linkedin.com/pub/david-joseph/35/b21/bba

http://uk.linkedin.com/pub/jerry-perkins/15/b41/454 Advertising director Juliet Cromwell

Publisher of; smash hits, select, kerrang, Q and mojo. Advertising sales at Q magazine. He set up development hell Ltd himself with David Hepworth. http://www.linkedin.com/pub/juliet-cromwell/27/8bb/841?trk=pub-pbmap She is working on international brand partnerships, marketing and advertising with Mixmag magazine, Mixmag apps, events, sponsorship and Mixmag TV

Brand ideology and ethos Development Hell Ltd is a independent publisher. Set up by David Hepworth and Jerry Perkins. They have 35 years experience with titles; Q, Empire, Mojo and Heat. Development hell ltd also produces Mixmag and owns the dance music website Don't Stay In. Development hell ltd publish three magazines in the first six years from their company starting up which were; Word , Mixmag and Dont stay in. It doesnt have any sister companies as the publisher is still quite small. Mixmag is over 30 years old. In the last 3 years it has made the transition from a UK magazine into digital and events business. In this time Mixmag have become a global company. Mixmags Slogan is Creative, Positive, Credible. The connation's behind their slogan could be that Mixmag are creative is they are new and unique compared to other magazines. This could lead them to stand out more as begin one of a kind. As Mixmag state in their slogan they are credible this implies that they take pride in there magazine and what they do. In taking pride of what they do they almost promise to release their best content and want to be recognised for it. I believe that Mixmag audience will agree with their slogan as the content they produce in there magazines is very unique compared to other magazines which focus on the same audience as well as being controversial.

Technological Convergence

Mixmag do sell their magazine issues over the internet although this isnt on a website but it is only restricted onto the iTunes store where are able to purchase the magazines through the app on a e-book. This is also available on the play store.

Mixmag also are on twitter: https://twitter.com/MixmagThis is where they will give out their latest information about there magazine and what other events they do. Also other people can tweet them to discuss further debates which they write about in their magazine and the reader can talk to other people. They also have a Facebook page.

This is the Mixmag Website here they have links to their Facebook and twitter. They also have a beatport link which is a music website. There are also advertising a new album which has come out called Ten Walls. They would of paid Mixmag to put this advertisement on their page.Technological Convergences means that lots of different media and bring them together for one purpose.

Associated ProductsDevelopment hell ltd also own a online magazine called DontStayIn.com. This website is a search engine for clubs, bars and parties. All you have to do is enter in your location into the search bar and they will find any near nightlife activity near you.The complain was founded in 2003 and is described as the granddaddy of the night life sector. With over 2.5 million registered users worldwide and over 11 years it has constantly changed to uphold its customers and their market position. In may 2013 Dont stay in was rebranded, re-designed and re-built which gave it a completely new make over.The Website also has a app where you can view the nearest night life activities on your phone.

Dont stay ins: History2003:Founded2005:Won House Music Awards prize for Best web resource

2006:Won the Hard Dance Awards best Website award

2006:Won the Hard Dance Awards best Website award

2006:Won the Musik 4 You Best Website award

2006:Compared to Myspace and named clubbers preferred option by Trend Catching

2007:Number 1 on Hitwise in the nightlife entertainment category2007:Won Hard Dance Music awards Best Website. Again

2007:Won Hardcore Heaven Awards Best Website

2009:Taken over by Mixmag

Market positionMixmags have a readership of around 246,000 people and each magazine costs 4.95. So the average revenue is 1,217,700.Mixmag's have a digital copy of their magazine with 1,000 digital download which makes a revenue 4950 annually. TitlePublisherPriceTilllateDavid Faulds2.50DJ timesTesta Communications4.95DJ magazineThrust Publishing3.95

There are 3 magazines which are classes in the top 6 best rock magazines. They are Q, Mojo and Kerrang.Mojo have the highest total net compared to Q and Kerrang.22%24%54%45%34%21%http://www.ppa.co.uk/marketing/research/abc-figures-january-to-june-2013/Market PositionUnfortunately I was unable to obtain circulation figures for Development hell limited so I have chosen the top 3 media publishers

Competitors List 5 competitors:DJ magazine - British monthly magazine electronic dance music and DJs. It was founded 31 January 1991 and translated into 11 languages. The magazine publishes Top 100 lists, one for DJs and one for nightclubs twice a year. As of 2010 both polls are based on a public votes. Shook - Shook is a underground independently produced British music magazine, based in London, which covered various forms of black music and electronic music. The magazine covered the current black music scene in both the UK and around the rest of the world.Tilllate It was established in Scotland in 1988. Tillate is a dance music, club culture and lifestyle magazine. It is now an online magazine with the option to print on www.tilllatemagazine.com .Street cred - It was founded in 1997 . Street Cred Magazine is a multi-cultural urban entertainment and lifestyle magazine based in Birmingham. Its target audience 16-30 year olds interested in the music, fashion and entertainment lifestyle. Now running for 14 years, it has over 400,000 monthly readers in the UK and is available for free on streetcredmagazine.com.DJ Times- Established in 1988 by Testa Communications. DJ Times is an American music-trade magazine specializing in the disc jockey market. The magazine is published in the USA

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Publishing housesBauer: The magazine goes back to 1953 with Angling Times and the acquisition in 1956 of motor cycle news. Bauer media joined Bauer media Group in January 2008. The CEO of Bauer is Paul Keenan. They offer over 3000 magazines in 15 countries. The Bauer family has a net worth of 2.7 Billion. IPC/TimeIncUK: The Chief Executive Officer for the UK is Marcus Rich. Its was formed in 1963 following a merge of UKs three publishers George Newnes, Odhams Press and Fleetway Publications. They have a global audience of 120 million including 50 websites. They have a net Worth of 218.7 million. Hearst: In 1910 Randolph Hearst bought Nashs, a British fiction magazine. They have a net worth of $35 Billion. http://www.bauermedia.co.uk/about/our-company http://www.forbes.com/profile/yvonne-bauer/

http://www.timeincuk.com/about/company-profile/ https://companycheck.co.uk/company/00053626/TIME-INC-UK-LTD/summary http://www.hearst.co.uk/about-us

ContentMixmag covers a wide variety of content which is aimed at their target audiences values and ideology in a magazine. The magazine cover mostly Festivals and other gigs which take part monthly in the UK and across the world. Mixmag include these festival dates and location within their magazine, usually near the front. These advertised festivals follow a trend of either having a dark background with bright colours. These colour are seen as brighter as they contrast the background. These colour could signifies the festival atmosphere at night were lights are the only thing you can see which links in with the dance and clubbing genre as this is what their music gigs are like.

Exclusive stories: Mixmag mostly cover small exclusive stories. This is too keep their magazine popular as there wouldnt be that information anywhere else and their readers will be able to get that information first. These stories are usually only one page long, for example Toy Stories also Mixmags own opinion on subjects in the dance and clubbing genre. They are only meant for a quick read.

Reviews: The magazine continues they get into the more detailed stories about different festivals which include bigger picture and more text. These articles are designed for those who are more interested in festivals and want at description on what it was like with Mixmag opinion. An example of this would be the Big Three page were Mixmag review the top three night clubs of the month.

Charts: Mixmag also a dedicated four page to showcase the charts list and interview with some of those artist on the charts. The charts cover the top 10 DJs of all time and tracks sold. These page include a one page spread of the Top selling genre by year where it show which sub genres are more popular this year compared to others. These include; Dubstep, Breaks, DNB, Trance, Progressive house, electro, House, Techno, Tech house and Deep house.

ContentInterviews: Mixmag have a eight page to their exclusive interview who is on the front cover to their magazine. These eight pages cover multiple question and answer which go in and out of their personal life with lots of details of; past experiences, like or dislikes, their future. This is popular for readers as they idolise this exclusive knowledge.

Fashion: Mixmag also cover fashion which suits there genre. Although there fashion is half normal with t-shirts and jeans the other is the more controversial fashion of piercing and other clothing.

Smaller Artists: This magazine also covers Tunes which includes the months more niece artists and bands with new songs and albums on the way or already out.

Dates :Towards the end of the magazine at the back they include the months best photos of some festivals and all the dates to the upcoming festivals.

Contents Page

The front cover is on the contents page. This is information about the free CD which comes with the magazine. It also includes what songs are on the CD as well. This is the issue of the magazine. This has the same text style as on the front cover. This shows content of what is in the magazine. This is separated in articles and stories inside. The stories at the front of the magazine are the ones that are more appeling to the reader so they wont loss interest while skimming through the magazine. This is the rest of the content inside the magazine which arent stories and articles. This is near the back of the magazine. These are at the back of the magazine as they arent related to the content at the front Images related to page number, articlesThe colour scheme is follows suit from the front cover as it is mostly black although, it doesnt have the light pink at the top page.

Masthead : The denotation of the magazine masthead is Mixmag the large white master head has a pop art font which catches the readers attention as the white contrasts well the dark background making it stand out more to the reader. The White could also connotes that Mixmag is new and fresh which would be appealing to their target audience as that is what they want be seen as. The verbal code Mixmag could imply a mix tape which would be a collection of all your favourite song in one place.

BarcodeDate, price and country: September 2014 and UK 4.95This magazine is published monthly.There website is also here. Promotion: This Mixmag magazine offers a free CD of Julio Bashmore which could attract more readers to purchase their Magazine as there is a free sample. This is anchorage text.Mixmag does not promote any Convergences or even their website on their front cover. This could imply that cooler group of people will already know about their social media and website so they want too keep it more exclusive to loyal fans. Front cover AnalysisThe magazine background of the magazine connotes the artist to be dark and mysterious

Main Headline: Mixmag havent chosen a headline. They have done this to try and make their reader want to find out more about whats inside the magazine. This makes the magazine more controversial compared to other magazines in the dance and clubbing music genre. This could imply a higher respect for the artist Julio Bashmore as more of his picture has been shown and have not been covered by other topics in the magazine. Strapline: Mixmag describes itself as the The worlds biggest dance music and clubbing magazine This is at the top of the page. The denotation shows the importance of their reputation and that they value it and are proud. This is included in the same place on every issue of the magazine and will always follow the colour scheme of that particular magazine. This also implies that their slogan is part of them and never changes.

Cover lines: There is a question in the cover story about are Night Slugs the most important label in dance music? Mixmag magazine have a wide audience which includes many popular artists, not just Night Slugs. Thus a debate has been present so more reader will want to buy this magazine too see Mixmags opinion. The majority of the target audience will want to know more as they are young 16 25 year olds who will be interested into going to these events so want to know what it is like and can compare it to other festivals. Story separators: Once again Mixmag have been controversial as not to include story separators. This could give the image that their magazine isnt like their other competitors and they are unique, original and rebellious which also coincides with their stereotyped audience of young adults.

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Production processAt first in the production of a magazine you should agree with all department on a deadline for different stories, design schedules, time to proof read, time to print and distribute.After each department will go and brain storm together on what their content is going to be about.When that is finished the head of each department will go and read over what content has been written and make sure that it makes it; sense, has no spelling mistakes and in good enough to put into their magazine. Now that all the content is done a content creator will work on the way the magazine is laid out and what it looks like. This is when they make the front cover look nice and make the text colourful to make it more appealing for readers. The magazine will now be printed and produced after it is checked then itll be distributed. It will go to different shops ready to be sold.

ContentTarget Audience (Slide 1)Katz Uses and Gratification (Slide 2)Psychographics (Slide 3)Maslows Hierarchy Of needs (Slide 4)Demographics (Slide 5)Primary research (Slide 6- 14)Secondary research (Slide 17)

Target AudienceSpending Power - For Mixmag magazine I have predicted that their target readership is in the demographic between C2,D,E. Stereotypically these people have a lower income thus they wont have a very high spending power. The readership of Mixmags are males between 18-24 years old. This will be simialr to my magazine as they are in the same genre. As its is a similar magazine u have set my price to 5.99 which is slightly cheaper then Mixmags price. This may be a lot of money as the readerships spending power is low but as it is a once a month magazine I think it is a acceptable price.

Katz Uses and GratificationBased on Katz theory Mixmag is a type of magazine which includes ; informative, personal identification and personal relationship. The magazines audience being under the personal identification of uses means that they are able to relate to the interview and articles inside the magazine. This is why they will buy the magazine as they like to relate to the people. Also Mixmags audience are under the Personal relationship profile as their customers will want to know new information about artists and be up to date with the dance and clubbing scene. They will want to be involved in the debates and conversations.

Psychographics

Mixmags target audience has an age range between 16 25 years old. This is because of Mixmags content is mostly about upcoming festivals which is usually what younger adults are interested in as they will aim to go to these events . Mixmag aim their magazine at the ethnicity of young white males and females but they dont restrict themselves to one country as they aim to be a worldwide bestselling dance and clubbing music magazine. Although the magazine I have analysed focuses on UK festivals as well as some foreign festivals.

Maslows Hierarchy of needsAccording to this hierarchy Mixmags target audience are explorers and social climbers. An explorer would be people who are influenced by social change. This is Mixmags target audience as their magazine covers popular festivals and see if they were good or not.Maslows Hierarchy also tells us that the target audience are social climbers who want too see what new things people have and they are materialistically driven in their values. What they will want in the magazine is what festivals were good and new products or technology

Demographics The class of people who go into Mixmag's target audience according to the Demographics are; C2, D, E. These are: students, unskilled and skilled workers. Considering Mixmag's genre of music is Dance and clubbing music the music that they cover will be for people who want to go to festivals. More sophisticated people higher up on the socio-economic chart will not fit this category as the higher up you are the chart you are the more senior you tend to be thus not being interested in Mixmags music genre.

Primary research

This graphs shows that Q magazine is the most popular Music magazine in the market. Q magazine is a very popular magazine in the market as they produce content about popular music so will have a very large audience. Although Q might not be the most popular magazine in the future as pop music may not be the most popular. Other music such as rock might become the most popular so that will mean that Kerrang might become the most popular.

The majority of the participants who completed the survey where male. I think that this will continue to be the same case in years to come as the music genre is very male orientated thus the magazine about clubbing and dance music magazine will also have a majority of male audiences.

The majority of the age is 18 24 year olds. This is the same as Mixmags target audiences age. This is the most popular age because people of this age will want to know about new festivals and clubs which will include reviews as these people also want to go. They will want to know which is the best place to go whereas elder people wont want to go to these places so wont read about them.

As the cover image is the what the participants from the survey value most. This means Mixmag need to take the most time and consideration in making the cover image. That means they need to carefully consider who the person is going to be, what the position the photo is going to be taken, what they are wearing, what facial expression they will have and what is in the background. The headline and colour scheme are also important but the image is what people care about the most.

From my primary research most people want a magazine to be cheap. That means Mixmag magazine should be sold at a lower price than competitors as this should interest more readers to buy the magazine as they save more money.

The majority of the people who took my survey would want to read about an interview with an artist. That means Mixmag need to make my double page spread interview very good as that is what the reader want the most and that is also what should get more repeated customers to buy the magazine again. However, I do also need to include good information about festivals and what the top of the charts as the other half of people who took the survey also wanted in a magazine. I think this will continue in their magazine as the target audience wont want a change and they will continue to want information about celebrities.

Everyone would took the survey be more interested in a magazine if their was some type of free product. Mixmag in every edition of their magazine release a free CD so they will continue to get some readers who just want the free products or they will get other readers from competitors as they include something free.

There is a equal divide of people who would rather have their magazine issued on a weekly basis or a monthly basis. For Mixmag magazine they issue it monthly and so do their so hopefully they will be able to compete with them.

Secondary research

http://www.reviewcentre.com/review242456.html This review tells us that the reader likes the magazine as is up to date with current affairs in the genre of clubbing and dance music. The review also says the Mixmag hasnt turned too mainstream so that means that the magazine is still unique. This person has also brought the rated the value for money 5 stars out of 5. This means that the price which Mixmag are offering for their magazine this the right price for the amount of content which they provide. According to the social demographics of the magazine the readers are in the E,D and C2 sections. This does mean that they won't earn or have a lot of money so as this person has rated it 5 stars it must be the right price for the readership.

Secondary Research

https://www.apptweak.com/mixmag-magazine/iphone-ipad/united-states/app-marketing-app-store-optimization-aso/reviews-ratings/latest/all-versions/476565551 This persons review tell me that the content inside Mixmag is relevant to the dance music genre and doesnt just focus of other part of this genre but it has a wide variety of content which is of a high quality. This person has also used technological convergences as they have got the app for the magazine which means the technological copy is just as good as the physical copy. Also this support that Mixmags using technological convergences has been used and it is also rated 5 stars out of 5 which the other review rated it when they were reviewing the paper copy. This person has also brought the years subscription which means that the magazine is good enough for the person to want to buy them for the rest of the year and they now have a repeated customer.

Secondary Research

The person who has downloaded the Mixmag app isnt pleased with the amount of advertisement which is on the downloadable issue of the magazine. The review also states that it takes too long for the next page to load which can be an issue as most people wont want to wait for the next page to load, they just want to keep reading like paper magazine. Also the online version of the magazine is just a scanned version of the paper copy of the magazine and the online magazine should be a downloaded copy which would improve the visual quality of the magazine. http://www.badappreviews.com/iosapps/34553/mixmag-magazine

ContentProduction Advertising and marketing (Slide 1)Forms of marketing (Slide 2)Distribution (Slide 3)Retail Outlets (Slide 4)

Product advertising and marketingMixmag use their own website to promote themselves but also have other ways they promote themselves which isnt just on their website. They use email to directly contact people about their magazine. This is good for Mixmag as they can directly target their audience especially as there target audience is niche. They also use social media such as; twitter and Facebook to promote themselves and to anyone who follows them they will get updates about there magazine, when they post or update their Magazine page. This method of promotion is also free which is also another advantage.

Mixmag do not have any above the line advertisement as they are only a small magazine with a small readership. There would be no point in above the line promotion as advertising to a mass audience wont help promote their magazine as they need to be more specific in their promotion. That is why the use below the line promotion and aim their marketing at a more niche audience.

http://www.creativeguerrillamarketing.com/guerrilla-marketing/le-festival-de-magie-de-quebec-creates-magical-billboard-youll-ever-see/

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Forms of Marketing Viral marketing marketing through the internet (e.g. Mixmag use Facebook and Twitter to promote themselves on the internet) Guerrilla marketing the use of unconventional and low cost marketing strategies to raise awareness of a product (e.g. the use of graffiti, sticker bombing, flyer posting which are supposed to go viral)An example of Guerrilla marketing related to Mixmag was the Le Festival de Magie billboard poster where a person is putting up a poster on the board and the brush which he is using starts to move on its own via a mechanical device which makes it seem as it is moving by its self. Poster is a large print on paper use to locally advertise TV advert Mixmag doesnt do TV advertisementRadio advert Mixmag also dont do any Radio advertisement

DistributionMixmag distributes its magazine via hard copy and digital sales. They sell the physical copy of the magazine in shops such as; whsmiths. They also have the option to buy their magazine from their app where you can download it onto your phone or tablet. Compared to its competitor street cred they only produce their magazine online and they dont produce a hard copy of their magazine. They might do with as it is much cheaper to not produce a hard copy because of having to print it and also transport it to different shops. It is much easier and quicker to just upload a copy onto the internet.

Retail OutletsEvidence Here is mixmag on the Shelves in WH Smiths, where it is sold in one of its retailers.Here is a subscription of the magazine also from WH Smiths on there website where readers are able to purchase a monthly subscription.

ContentInfluence on individuals and mass audience (Slide 1)Ethical issues (Slide 2)IPSO formally PCC (Slide 3)Complaint Process (Slide 4-5)Making an individual complaint (Slide 6)Submitting a successful complaint (Slide 7)Conclusion (Slide 8)

Influence on individuals and mass audience Mixmags readers are impacted by what is produced in the magazine and what role model artists lives are like. The readership are very materialistic and in a magazine they will see clothing and other life style products which they will have a feeling that they need to have it. This makes what ever is in the magazine such as what artist is wearing or even what the magazine is advertising it will influence them into buying whatever they see. This is because they will like the artist and magazine so much that they will become a copy cat readers; which means they will want to portray themselves as like that artist so has to copy what they do. The magazine as a whole also attracts the readers as according to the Katz theory gratification the magazine is every informative and has lots of information in its content. This means that the readers are effected as they are more likely to buy subscriptions to the magazine as they want to stay constantly informed and be up to date in current events.

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Ethical issuesMixmag were put into an ethical issue as in one issue of their magazine they asked people What drugs have you taken?. This survey asked people about what illegal drugs do they take. This survey was conducted in the UK and America people between the ages of 18 25. This is a ethical issue as people who read the magazine who dont take drugs might feel like that they need to do it as it is mentioned in their magazine. This could mean that Mixmag looks like they promote the use of illegal drugs and this could be offensive material to some people which would need to be censored in a magazine with a target audience of young readers.

http://www.theguardian.com/society/datablog/2012/mar/15/global-drug-survey-us-uk

http://www.theguardian.com/society/datablog/2012/mar/15/global-drug-survey-us-uk

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IPSO formally PCCThe IPSO is a business who regulate newspapers and magazines in the UK. They monitor and preserve the Editors Code of Practice and resolve breaches in the Code by handling complaints about this. They do this to maintain and enhance freedom and authority of the press. They also deal with harassment or unwanted attention from journalists. So they dont only work with the magazine companies but will also work with the famous people who might need their help. Although, this is only if the Editors Code is breached. There support is available 24 hours a day.

https://www.ipso.co.uk/IPSO/index.html

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Complaint ProcessThere is a step by step process to make a complaint with 4 steps. Step 1 Our RemitFirst the issue is established if it breaches the Editors Code of Practice. These complaints can be within the material in their magazine or website. It can also be physical behaviour of journalists. However, it cant deal with issues such as TV ,radio, advertisement, books or other online material which isnt a magazine.Step 2 Who can complain?Any individual or organisation can make a complaint about inaccuracy. They are also able to forward complaints who is directly effected by the material. https://www.ipso.co.uk/ipso/makeacomplaint/makingacomplaint.html

Step 3 Delayed complaints They are able to investigate complaints about material published over 12 months before the date of the complaint. Otherwise youll have to contact the publisher directly. Step 4 Submitting your complaints If your complaint does breached the Editors code then details of the problem will be sent to the publications. If you wish to directly make the complaint yourself then IPSO will be able to give you the contact details. Complaints must be made via the IPSO forms with evidence and how it has breached the editors code.

Making an individual complaintIf you want to make an individual compliant about a magazine you can go onto the IPSO website a fill out a form to submit your comments. These individual complaints will be over seen by the complaints committee.

https://www.ipso.co.uk/oxbxApps/app/complaint1.html

Submitting a successful complaintIf you comments breach the Editors code then the details of the issue will be sent to the publication. That means youll have the opportunity to resolve the problems directly. IPSO do this as they already have a good representation for helping solve complaints as if you dont go through the IPSO then your complaint might not get a response. Whereas a message through the IPSO you will get a swift response as they are recognised by publications. If you need further help then the IPSO can give you advice. https://www.ipso.co.uk/IPSO/makeacomplaint.html#Submitting

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ConclusionThrough this Unit I now have a further and in-depth understanding of the process of a popular magazine business, by studying Mixmag magazine. I have analysed the media industry and the audiences of whom they sell to. Using the theories like: Maslow's Hierarchy of needs and Katz Uses and Gratification, as well as Mixmags connotations I have built a deep understanding of the media industry.