Social Media Marketing and Why.
By Tracy Battle
Why Social Media Marketing
• One on one relationship with the guest• Improve customer service• Key element impacting organic search and
ranking for a hotel• Benefits in terms of online placement and
revenue
What to do with Social Media Marketing
• Become apart of a group that share common interests with the hotel by using Social Media Channels.
Types of Social Media Channels
• Facebook• Twitter• Myspace• TripAdvisor• Flickr• YouTube• Blog post
What to put on these channels
• Events in your market• Green Initiatives• Current Trends• Attractions• Package Discounts• Updated Photos
Setting up a Social Media Channel
• It’s Easy • Do it yourself• Tag channels with key words• Link channels back to website and vice versa• Interlink the channels
Hotels Benefiting form Social Media Marketing
• Increased customer service• Increased ROI• Increased online placement• Increase Revenue